# AI Boardroom — Agentic Society — Full Session Transcript
**June 12, 2026 · Austin, TX (Industrious, 924 E 7th St) · ~3h49m**

> **What this is.** The complete working transcript of the session, cleaned for readability and organized by who held the floor. It's built for you to drop into your own Claude or AI so you have the full context of the room — the discussions, the builds, the numbers, and the back-and-forth — not just headline notes. Timestamps map to the recording so you can jump to any moment. In-room audio was captured on a single room mic, so attribution is at the section level (the header tells you whose segment it is); remote speakers were captured individually.

## Who was in the room
- **Austin Distel** — Agentic Society (host)
- **Dane Maxwell** — Paperless Pipeline
- **Prashant Vanka** — agentic real estate
- **Rohan Karunakaran** — Frontier Studio
- **Darby Rollins** — Agentic OS / GenAI University
- **Nick Blanchett** — video / Auto Social
- **Christopher “CT” Schenk** — Ovae
- **Justin Day** — Day by Day / local SEO
- **Jo Feathers** — wellness + agency
- **Chance Forman** — luxury construction
- **Roman Bediner** — fractional COO (remote)
- **Cristian** — Agentic Society (team)
- **Diveej Shrestha** — Starter School
- **Erin Kenny** — The Celiac Space
- **Isaiah Zimmerman** — Orectic

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## [00:06:00] Opening — arrivals, Fable 5 warm-up, and the “10 days” framing
*open room · hosted by Austin Distel*

**[00:10:32]** Thank you. It's close. On what side? The music was a little echoey. Okay, let's see. That would be a multiple mic problem.

**[00:11:31]** Maybe. What I'm attempting to do is get on the recording where it shows… I… The conference room, on top of whatever's being shown on the screen. See if there's, like, a way to multi-control, multiple layout.

**[00:12:20]** Oh, wow. That's interesting. Some weird settings. Have a lovely day. Am I the only one attending virtually, or are there going to be other folks on Zoom?

**[00:13:20]** Uh, you're the only virtual. Okay.

**[00:14:20]** What's up? All right. What's up, Roman? That report was pretty solid from the group down there. What do you think about the quality? So to hear it and capture it.

**[00:14:44]** Yeah, no. The moment I do hear what you're saying, it has a bit of an echo, yeah? When you play the music, yeah. Let's try without music. Do you hear an echo now?

**[00:15:00]** No, without music is fine. Okay. Okay, cool. You can hear us just fine. Mic sounds good. Yep.

**[00:15:12]** Good. That's the conference room mic. It's not my computer mic. This is my computer, by the way. This is my computer mic. No, conference is better. Yeah.

**[00:15:25]** Yep. You guys watching Knicks and Spurs at all? Dude, we missed a hell of an ending. Yeah, Darby and I were together for it, uh, two nights ago. And we were only there for the first half. I guess the second half was more entertaining.

**[00:15:52]** I stayed through the end, it was insane. You guys know I'm… I was raised in New York, right? So, like, this is… this is insane. Yeah. Big deal for you, bro. Thank you. If…

**[00:16:05]** What's up, guys? Hey, Joe. Okay. I have a full house today. Barbie, you've been playing with Fable? It's bad. It's insane. My addiction is bad at this point. Yeah, Fable's good. Yeah, dude, it's… I feel like it's, like, way better, like, directly in terminal versus, like, the desktop app. It's still working in it, but…

**[00:16:49]** I don't know, just, like, it's insane. Been whipping up, like, video games, just random stuff, it's just, like, one-shots. Yeah. I had to, like, have him just… scan all the crap I've been making for the last few years, you know what I mean? I'm like, how do we make this better? That's what I said, or… yeah. Just, like, enhance everything before it goes to this API credit, so it's gonna be ridiculously expensive, so… I can't. But hey, if that's any notion towards what the future is, or what next year's gonna look like on default, then yeah, just okay. Yeah, really gotta be thinking about… I don't even notice. Truly, I'm literally like, what do I want this year?

**[00:17:34]** I don't think a lot of people understand it yet, which is good, I guess. It's, like, coming back with, like, paid solutions to stuff, and I'm like, I think we could do this for free somehow. Yeah. Or, like… I don't know, go find something and just go do it. Yeah. All those. all the workarounds, I don't know. See, like…

**[00:18:00]** Yeah, I'm not gonna sleep much for the next few weeks. So what, uh, when, when is the, uh… The trial end? The 22nd? Yes, we got… We got 10 games. 10 days to make it. That's actually a really good framing for today. Yeah. Of, like, you have 10 days to literally use the best AI model ever created. What are you gonna do with your 10 days? Seriously, that's great. Yeah, let's focus on that. I love that. Yeah.

**[00:18:31]** It's, like, literally, like, the way it took my hive mind and just refactored everything. just totally next level unlocked in one shot. Yep. One shot. That's the… that's the awesome part of it. Yeah. Um… Cool. So…

**[00:18:51]** You mentioned that you're gonna share a little bit today on how you use Fable for, uh… Was it more than Hivemind? It was, like, a client one-pager? Yeah, I've got a few things that I'll show, kind of a journey of what I put together, so it, like… is tangible, makes sense, like, just a random object. Totally, yeah. So, I'll go through that. Sweet. Okay. Yeah, okay.

**[00:19:32]** Got it. Okay. We'll get started here. It doesn't matter who's here or not.

**[00:20:32]** Okay. Let me see… Thank you. What's up, CT? Yo, yo. Morning. Found a good spot, bro. I think I saw you last night at the internet marketing party. You were there, right? Yeah, I saw you from across the room. That was a fun one. It was good.

**[00:21:20]** Where is it for the talk? We got there for the VIP, and then left right after, like, the thing. How long do those usually last, though? I mean, I was going to, like, 10. Yeah, we were there at 4. I'm, like, tapped out. Totally get it. She was a killer. Great story.

**[00:21:54]** Uh, I'm listening to you. What's the craziest thing you created with David so far? With, uh… I've been doing some cool… going back to a lot of my same projects, and just kind of, like… I think it's very much, like, upgrading your system. Yeah. Just, like… take everything that expects, do whatever, like, just wanting to, like, improve. Yeah. Give me that. So, just, like, watching and being like, oh, well, here's how I would do it now. Yeah. Oh, that's cool. Do it. Like that. Of course. The token's cool. Yeah. And the secret. You guys will come in. I had my Max plan and I was like 99% usage. I'm like, we'll send it. like, dirty and gorgeous. Yeah, so Isaiah, yesterday morning, or no, I guess it was, uh, Wednesday night.

**[00:22:49]** He had set it up and was like, was running something and it got into stuck into like a 1400 error loop. And he came back from dinner an hour and a half later and it had spent $900. Luckily he was able to stop it, but it was in a, just a loop. It was just error back, it was batch commands just getting error down. So you're just doing that through the Api. Well, he just had it set up to run over just in case you need it. And it was like, Oops, better have those gates. He was using fable now because it just went past the 5 h section. Oh, fine, right? My engineer friend over the 5, do the 5 h like this, and then I'm gonna try to see if I can get a refund. If I don't get a refund, I'm having fable. media campaign because he has like literally logged proof that they were just hitting an error just like will they do they have that kind of support will they do I don't know he's like I won't charge it back but if they do they're gonna block my account well yeah they're happy about that kind of stuff I guess lesson learned.

**[00:24:00]** That's how you can do a solid article about how it happened. Yeah, cool. Yeah, I think it's good. I checked. I checked this morning. I was like, I have 0 out of pocket, right? I could have come in as like, thank God, I wasn't sure what I was spending more like. For people that sign up and advisor. Cool. Yeah. What's up? Thank you. Come on in. Okay. How are you doing? I know there's a few more people on the text message that they're driving in, picking up. I'm starting to vomit. Do you guys mind if I indiscriminately, right now, take photos? There he is. Post on socials. I have a new package, so before you reach for those, make sure you get it.

**[00:25:01]** What do you mean? What? Huh? We had lunch for like three hours yesterday and it got so hot. Shedding layers. You wanted to sit outside? I did. Correct. Hey, Rohan. I've been — I refactored everything in my Windows. It didn't account for my Mac. And now I can't — my squad's broken for my redirectory on my Windows. I thought you'd be using Windows. I know, but it's kind of like a monster computer. I'm going to grab some water. Please. Take some of that. I have an Android phone I carry around too. That's not the same, don't put me in that category. That's not far. Okay, it's not far, but it's not far.

**[00:25:54]** CT, is Isaiah coming in next? No. Okay. He's stuck in a loop of. He's still in it. He's just a new hole. Our boy Dinesh is got married. Two days ago, in Lake Como, the photos are sick. That's awesome. I mean, he looks like royalty. Yeah, that's where we got engaged. Really? It's amazing out there. Yeah. I love… like, Lake Como is probably one of my favorite places in the world. Yeah. Yeah, so to get married there would just be magical. Insane. Yeah.

**[00:26:31]** It was so, um, overcast, so, like, we had no views of any of, like, the lake or the mountain, it was just, like, all gray. We did it afterwards, like, we went on, did the boat, we were on the tour, and it kind of lifted for a little bit, but our pictures are, like… Not overseeing. We need to update that with AI. There you go. Yes, it's there. Question, do you guys pretty much chat as you interface with Claude, or are you still typing quite a bit? Oh, chat, just whisper phone. Yeah, whisper, right? Yeah.

**[00:27:18]** Yeah, whisper foot. By the way, do your fingers know how to work anymore? Like, I go to social, I go to social just to see if I can get, how are you? Good. Uh, this would be a good spot. I'm like, dude, it's the best thing I ever found here. Every month. Every referrals would be a month. Yeah, I mean, I mean, you remember the onboarding experience? They have, by far, one of the best products I've ever had. It's been a really fun month, yeah. Like, they have absolutely the best. One month free for every referral? Yeah. If they sign up and pay you, obviously, right? But… Yeah, that's a… Because it's 14 days, and… Mr. Flow referral code? Like, I got a random name, and that worked for me for the first month. Yeah, I do. It's, uh, Ali, A-L-I. Wow. Okay, yeah. Nice. No, it's… Dan, are you whispering near your computer all day long? No. Hello?

**[00:28:10]** Yeah, so the… It's a game changer. Well, but the best thing I tell people is, like, you get 2 weeks free, but if you use it 100 words every single day, you get another. And I think I got, like, 30 to 2 days. You're so good at being replying. That's what I'm saying. But then after that, then they're like, and now you can share and get another month. I'm like, okay, team member, team member, friend, family. You're so hooked in at that point. I've had, like, 3 months free. Yeah. Why. Uh, February? On that little disk there. And I have a friend who, like, David Bitola, who's like, oh yeah, I've had it since last August. I'm like, why didn't you tell me? You could have done it for a month! He has, like, 700,000 words he's already done. Is there anything else you're using on a daily basis, like core tooling outside of obviously like Claude and things? I mean, that one's, I don't really think about anything. I just don't roll up pretty. Yeah, I'm not sure. Yeah, like general like talking around and then I'll just have Claude with this. And you have appendix. It's just like a it's on an app. Wow. Do you also use it for as a replacement for Fathom? Not not really. As per shot down there is through the copier but like if you're like it's available.

**[00:29:25]** I also work at the other industries. Guys, we're gonna get started here. So, this is fun, full house, a lot of new faces as well. Um, so we're here until 1230. There's always a few chapters to this morning event. So, we will always start with roses and thorns. Because I believe the best way a mastermind works is when we start in connection, and when we end in connection. So, the beginning will be kind of getting to know about each other's businesses, but more specifically, what's blooming in your life right now is your rose, and then what's kind of painful, what is something that… maybe you need assistance with, and that's your thorn. So, that's gonna be the first part. Then we'll go into, uh…

**[00:30:12]** Uh, a bit of show and tell, because I think that having dedicated time to know what is actually being built and working on the cutting edge, this room here is collectively, like, on that cutting edge. So, today's topic is Fable 5. How we're using, uh, Claude to generate microsites, webpages, dashboards, apps. Uh, there's a handful of people that I've selected in this room to present what they're sharing, and what they're building. I will also be presenting a few things. And then, uh, we have room for the end of, like, meeting and gathering. So, during this Roses and Thorns, uh, I'm gonna hand out pieces of notebook paper. And… you know, you're in this room because proximity is power. You're in this room because you want to be around people and support people around you. And so, share these notes, uh, with people, and as you write down their name of a way that you can help them.

**[00:31:13]** With their thorn, their rose, uh… And you just take a pen, pass it down. Uh, then, you know, you're like, you're thinking, hey, I could, I could probably make an introduction, get a deal happening, some way for somebody in the room. And so this is, like, real community building, this is really what, you know, a mastermind is, is the proximity to the people in the room, and all of you all are successful in your own right, doing really cool shit. And so, uh, yeah, like, today's the day to put ego away, just lean in into the relationship. Uh, cool. So, that's the gist. Over the course of the next 3 hours, you all know, I promise you, that you're gonna get a meaningful connection, a brilliant idea, and a great decisive action.

**[00:31:59]** Hey, what's up, bro? Um, so that over the next 2 weeks, and here's kind of, uh, the real deadline. You have 10 days until your Fable 5 trial ends. What are you gonna do with Fable 5 for the next 10 days? Right now, we have… they're basically subsidizing about $16,000 per user. of API credits with the most valuable AI that's ever been made. Yeah. Fable 5 is insane, and so I'm… I'm gonna challenge you. What are you gonna do with it?


## [00:32:30] Team & community updates — Roman Bediner & Darby Rollins
*Austin Distel hosting*

**[00:32:31]** You have 10 days. Let's go. So between now and the next AI boardroom, I would love to hear what you build, and maybe even share next week, at the next, maybe two weeks from now, at the same time. Um… I recently… so, little, uh… updates on… A few things with Agentic Society.

**[00:32:53]** Uh, it… First off, I want to introduce the team. So, Roman's calling in remotely from North Carolina. Uh, Roman and I share a lot of business interests together, uh, which is cool. So, his wife and him also bought locations of the talks in North Carolina. Uh, which is, uh, one of the spot chains I own. And, uh, he's also, uh, an Airbnb owner. And he has worked at Disney Plus for the last eight years in operations and helping scale up their teams. Uh, and so he's now fractional COO here at Agentic Society. So, uh, Roman, anything else you want to share and give color to your story?

**[00:33:34]** No, just excited to be here. Um, thanks for the intro. Um, good to virtually meet everybody. Hopefully one of these days, um, I'll be in the room with you guys. Yeah, very cool. Um, you will see, uh, Roman here and there on calls. Uh, every Tuesday from 2 to 3.30, we do host a call for everybody to be able to join. Darby, uh, is leading that call, and Roman is supporting in that call. There's a lot of things in the back end that also go into the… Um, all the systems, process, and updates that go into Agentic Society's online platform. So, Rome is a lot of, like, the infrastructure behind the scenes of what you see. Um, cool. Darby is Chief Agent Officer, building the Agentic OS. So, what we are creating is kind of a GitHub repository of skills and a collection of videos that help, uh, this community move faster. Uh, one thing that's coming soon is a going from Claude Chat to Claude Code in 7 days or less.

**[00:34:36]** So, Darby is finishing up that Loom series, uh, supporting, uh, the enrollment for your employees to go through it and get… become kind of unlocked in their potential. So, uh, that is something that all members get access to, and uh… And Darby, anything else you want to kind of share about Agentic OS, your vision for it, and the content you're creating? I'm just excited to be building with everybody here, and… seeing what we can do with Fable 5 over the next, you know, 10 days. Um, yeah, I'll have some updates in the community next week for y'all for the stuff we've been working on. Yeah, super cool. Uh, coming up soon, uh, I'll be asking you to create, um, uh, your member profile. We're gonna be creating a directory so that y'all can connect with each other as well. Uh, there'll be, you know, some things that you want public, some things that you don't want public. There will be toggles on for all of that stuff. It's gonna be a great member portal that Fable 5 is gonna be creating for us.

**[00:35:29]** Um… Cool. That's all the housekeeping. So, with that, we're going to get started on the first section of today, and this is about a 45-minute section, where we do roses and thorns. So, um… For the new people in the room, uh, you haven't been here, raise your hand. Cool. So, with that, uh, you're gonna get a little extra section. So, uh, I would love for you to start off by saying, basically, like, your name. Why you join Agentic Society in, like, one sentence. Uh, and then what your business does.

**[00:36:04]** that sets the stage for, like, understanding who you are, and then going into your rows in Thorn. So, uh, I can start to set the stage. Uh, my name is Austin Distel. Uh, got started with Agent Society, uh, day one. And, uh, yeah, uh, my business is building a mastermind for building AI agents with business owners and AI builders all together in one room, staying on the cutting edge. We started the first chapter here in Austin, but we will be taking this nationwide. and there's a big virtual component of helping companies become agentic. So, uh, ultimately, we are all achieving towards becoming agentic CEOs, and that's the big vision that I think is the future of how we build companies. So, everyone at these boardrooms is building the future. Style of company. Small teams, big profits. So that's what we're doing together. Um, my rows… is that, uh, I feel like over the last 2 weeks, we have.

**[00:37:01]** even, you know, continued to expand this… the size of the community, um, and I feel the roses that the team is now built and support around it. So, uh, I can keep doing and hosting and creating, while I also. uh, feel very supported in the infrastructure organization. Uh, Christian is on the team as well, he'll introduce himself in a second. Um, and so, yeah, that's the biggest rose for me. Uh, Thorne is, uh. I would say… The thorn is… Prioritizing…

**[00:37:40]** what to build next with Fable 5, because the opportunities are endless, and so, uh, I'm really spending a lot of time right now thinking about priority of what should I build, not what can I build. Yeah. And so, uh, that's… that's very top of mind. For me right now. So, where I could be in support of that is hearing from you. What would be the most valuable asset? In addition to what you already know about agentic societies. So, uh, yeah, that would be helpful. If you have an idea, you can write that down, and I will read every one of those today.

**[00:38:16]** Um, cool. So that's my roses and thorns. Yeah, so anytime you hear a rose or a thorn, that you can find your way of support. And, you know, for anybody in the room. write down the name of that person, and then the way that, you know, you find the way that you could plug into their ecosystem, right? And so that could be an introduction, that could be an idea, that could be, uh, just something valuable there.


## [00:38:30] Roses & Thorns — Dane Maxwell
*Paperless Pipeline (17-yr real-estate SaaS)*

**[00:38:44]** Um, cool. So, we're gonna go clockwise here, going over to Zane. And then we'll keep going this way. Okay, uh, hi guys, Dane Maxwell. What's the second thing? Uh, why'd you join, and then what's your business? Yeah, I know that, I know that. Yeah, um… I feel a little overwhelmed with… Uh, all the options of what AI can do. Um, and… So I just want to do that better. I own a 17-year-old SaaS business, a real estate transaction management company. Incredible business. Paperless pipeline.

**[00:39:23]** And, um, it's an exceptional company, it's… Really efficient, really self-managed, amazing team. There's not much I have to do out of passion. There's a lot of interesting things about the business that are spreading. We could probably triple our ARPU. Um, I stepped away from the business 14 years ago. I had a CEO running it for 14 years, and he retired 4 months ago, and so I've stepped back as CEO, and I've been having the time of my life.

**[00:39:57]** after I got through the panic attacks, all the responsibility. But now, um, it looks like we'll have the highest MRR growth, uh, every year in the company with me back. Yeah, I'm so, I'm so, it's so, so fun. It's like war, you know, but the war is the idea. Um, and then you have a lot of Vietnamese beaches and some, some Victoria's here. But anyway, so, um, rows, uh, MRR growth's gonna be incredible. Um, 20, maybe 25% or so this year. We started the year about 300,000 MRR, we'll probably end around 400,000 MRR. Um, we touch 8% of every home sold in the country with the platform. We have 4.7 million closed transactions and all the TC software. Yeah, TC software with all, with all the behavioral data for how a transaction gets closed.

**[00:40:46]** So, like, there's just so much rich we can do with the data. Like, in May, we had 40,000 transactions created. Um, and there's, like, I don't know anything about that data set right now, because I'm just coming back, so I want to, like, how do I get more of that data? So the ROSE, uh, the ROSE is the… we're just launching, uh, AI Create and AI U. Um, creates a transaction from the contracts, updates this transaction from the contracts. I, it's, it's, it's, uh, maybe a game changer that could, that could double our ARPU. Um, we charge a dollar to create a dollar to update. We use Claude. It costs us 20 to 50 cents depending on how many pages are in the contract. Um, and then, uh… The… the thorn is…

**[00:41:27]** I feel like my team are, like, one-legged soldiers, uh, because they don't have any agents working with them, um… And cool. Yeah, there's so much that could be agentic about this business that I'd love to have. Help with. Um, and my particular default is I don't get lost in technology, I get lost in people, and then I build the technology around the people.

**[00:41:54]** It's done very well for me to do it that way because people often want far less than you actually have to do. So I just build as little as possible on what the people want. Um, that's kind of the art form that I fell in love with. Um, I think that's everything. Thank you. And I want to give a little extra color to Dane, because he's had a big impact on my life. Uh, so, the foundation is something that he created in 2012. Yeah. Okay? And, um, that is the… I'm gonna butcher it, but basically the course on how to create a software company without being a tech founder, and learning how to idea extract. from a community, and then build what they want. Out of that community, Sam Ovens got started on a credit card, and then ended up becoming, now, probably a billionaire, in many ways. Dave Rogenmoser, CEO of Jasper.

**[00:42:47]** Uh, and his co-founder went through school. They created 4 software companies. I was a part of 3 out of the 4 of them. Jasper was the latest. Um, and so many of the ideologies of the way that we even, uh, think about building for our customers. came passed down through the teachings that Dane has put into that community. Um, it's very cool, it's very cool. And then, uh… Yeah, uh, third, uh, Darby, you were a member of the foundation, right? Mm-hmm. Cool. So was I. Okay. And super impactful. That's how we met. Oh, yeah, yeah, let's go. Yeah, man, it was 150 minutes. Darby, anything you want to share about Dane? I mean, it was… I mean, I went and just jumped in. Dane is a master at what he does, and, you know, just the people that he curated in that. that foundation was, like, my first real intro into just, like, what entrepreneurship was, and so I'm super grateful for…

**[00:43:43]** coming through you and finding the podcast. Really, I've met Austin because of the foundation, too. You know, just through the people. I'm in that group, so super glad that you're here today. Me too, man, I'm happy to be here too. Cool, and so I hear the thorn is that you have a one-legged soldier team, and that you want to help them become agentic. Uh, I mean, nobody better to lead them on that than you, and uh… You know, uh, how can the community support you? Well, like, uh, I have eight people on the team. I think that's without me. Um, maybe seven and eight with me. One of the gals helps people activate using more features of the product. Um, and we use Intercom, and she was logging into Intercom and showing… we track…

**[00:44:26]** the way you grow with SaaS is you track a few more metrics, right? Um, and we track my activation metric of how many transactions have been created and how many times you log in. So, how many times you logged in, how many transactions you created, if those were down, we're on top of you. Okay. Um, she logs into Intercom and, like. does that shit manually. And, like, I watched her scroll through intercom, and I watched her look at the logins, and I watched her look at the transactions. Yeah. So, I had someone on my team, so I have a member from my team who's joined Agentic Society, and he's been live coding since live coding started, and so we've been building a kind of a custom dashboard, uh. outreach engine that blends in Apollo, and pulls in HubSpot, and every other metric, and then pulls in Intercom, and then shows company health, MRR health, MRR risk, MRR growth, MRR loss, blah blah blah. And so he's building all that, but it still doesn't solve the problem of, like, the identity level thinking in life. employees, like Ashley is her name, very talented, but just on an identity level, doesn't eat, breathe, shit, and sleep AI in her thinking, which she needs to. Because, you know, when she's an intercom and she's looking at that, her first default should be.

**[00:45:36]** this is agent… this could be agentified. Yeah. Um, and she doesn't know how to think that way. So, I think it's actually, like, a… like, if there was, like, a 60-minute training that my whole team could listen to, and then, like, it would just shift their… core identity, because work is reinvented now. Yes, and so yeah, that that would be the that would be amazing. So something that I have taught live to a few of the Ceos that have teams in this community. Uh, is… you know, it is an identity shift. It's a culture shift in the company, and something that we, uh, that I recommend is doing a Tuesday Lunch and Learn, where you have everybody eat lunch on Zoom together, maybe, and they each share. what they built with AI that week, and then they're praised by each other, not by necessarily you, but there's peer respect that's being built, and then, um…

**[00:46:35]** you have them give an award, a little trophy, or some kind of token that, uh, is a People's Choice Award of who built the coolest thing with AI this week. Uh, and… what is always the inspiring part is when Debbie and accounting. does something that, like, she shouldn't be able to do, and she did. And, you know, it's like that level of unlock, where everybody else… this happened at Jasper, um… We're one of our UT customer success girls.

**[00:47:06]** Built something and the developers were like, holy crap, like we're developers and you are a 21 year old girl on customer success responding to clients. You built that with Open AI. Are you serious? And so that was an unlock for our developers. to get a kick in the butt, and be like, oh, wow, that's, like, I need to do more. So, I don't know if that… So, uh, Volk, can I say two quick things? Yes. Thank you. Um, so… I used to think I was smart. Sometimes I think I'm smart. But most of the time, I'm just like, I'm not, when I watch my team do stuff. So that's why I do this. Because they're just smarter than me, so many things. I'm like, wow, I'm pretty strategic. That's how I did everything, but, like, the intelligence, so that I… I just want to make sure I remind myself that, like, the name of the game in entrepreneurship isn't to prove how intellig. That's not, that's not, that's not the motive. Lane's a genius, right? Yes, Lane's a genius. There's, um, one thing I'd really like to build is, uh, the real estate, we have around 1,700 brokers using the platform.

**[00:48:13]** And they're under attack. Um, Compass, Real, all these big companies are consolidating, and margins are shrinking. And I really feel protective of these brokers. Like, I'm like, they're like my family. And that's why they're so loyal. That's why we've had customers pay us for 18 years, 17 years, or whatever it's been, because they feel we love them, and we do. I would like to create a new program that Fable could probably build, um, that some of you guys might have ideas around, called Profit Per Agent. And it would be a program that would allow brokers to plug in whatever they need to plug into, and then have strategic advice on how to increase their profit per agent, because most brokers aren't measuring that.

**[00:48:53]** If I ask a broker what your profit per agent is, they're. They're not business people. The real estate people. So, private pre-agent would be something I'd love… like, if you guys have any ideas for that, that would be fantastic. That would probably… I mean, the potential to… the potential to save real estate brokers, the potential to uplift and shift that industry… I'm here to shift industries, because I want the quality of life to improve. And that would be why I think that would do it. And I think that this room would be really good at helping with that. I didn't realize I get to ask for stuff. I like that phrasing of profit per agent because my mind went to.

**[00:49:35]** even, like, as we spin up agents, how do we make them profitable? Because now companies are seeing that agents are becoming, like, kind of going over… becoming cost center, right? A lot of businesses, they see their bills going up, but now, how do we make it more sustainable? And, like, profit per agent is a cool metric. Yeah, yeah. That's the reason. It's also healing. Because, like, from a spiritual perspective, if profit isn't there, there's, like, some hole. It's not self-regenerating. It's a state. It's not by design from God, so to speak. Not like Christian, but necessarily, you know, from a spiritual perspective, depending on your belief system. Profit is very unhealthy. Yeah. Yeah. Well, uh, last, you know, note, whenever you're thinking about team culture, is whatever gets recognized and repeated gets rewarded. And so, if you can, you know, build a culture around recognizing when they use AI.

**[00:50:28]** And, you know, praising them, it'll be…


## [00:50:30] Roses & Thorns — Prashant Vanka
*agentic real estate / wholesale*

**[00:50:31]** repeated and rewarded. I'm excited for you guys to meet Nick too from our team. Can't wait. Yeah, he's awesome. Okay, thank you. Prashant. Sweet. My name is Prashant. Primarily been in real estate development for the majority of my life. um… was trying to build a modular home construction company during COVID, and um… we were pretty close. We got the factory up and running, the line up and running. Self-funded a lot of it, and wish I didn't. And the market crashed. And you know we were. We had to give that up in a lot of different assets. So coming out of that. So we still wanted to.

**[00:51:14]** we learned a lot of cool things about production, building and efficiency and home building. So when the market sort of stabilized, we said, Okay, well, what about we don't try to. innovate in the construction field, necessarily, at least in the single-family space, just because. what we learned was the last mile logistics was just too difficult. One, you're not optimizing the highest square footage you can rely if you only have 5 models you can build, and then the trucks don't turn on certain streets. You have to get city permission to turn, uh, shut down certain streets to even. bring a truck with 5 big Lego pieces up. Um… And then there's electric lines that the crane can't lift above. And then there's.

**[00:51:58]** cranes that can't sit on every street and deliver every module. So, all of a sudden, you're now being able to only maximize 35-40%. of the single-family space. So long story short, can you make it efficient, fast, cheap, repeatable? It was very challenging in single-family space. anyway, copied a lot of those principles. We're just sort of developing, um, two or three homes in super high-end, um, urban and fill areas of Austin. But because we want lots that either have. Um, really wide frontage. have an alley access, or on the corner, so we don't have to do shared driveways and lots with them. Um…

**[00:52:39]** you know, we have to build our own data lake and kind of separate what's a distressed seller look like, and then also what is a distressed seller in areas we like. Plus, we have the frontage of the curb. that we want. So, we built that, and then sort of built the direct-to-seller engine. Um… So we have the whole traditional. Real estate agent way of cold calling, direct mail, uh, texting. But, um…

**[00:53:09]** When OpenCL came out four months ago, I was like, well, how much of this can be agentic? So I kind of let most of my team go except one salesperson. And how many was that? How many? Like six people on sales team just for Austin market. And at some point I was like, well, this is cool. Can we go to five markets? then it could be worth something interesting, but I… turns out I hate fucking managing salespeople. Um, so, kind of put that on pause for a minute, but when… I came back to the idea that you can create a lot of these roles. with AI agents, I was excited about building it again. Um, so…

**[00:54:13]** when I started a couple months ago, it was probably about 100 a phone line per hour, um, but now it's probably closer to just 80 to 100 a day. Um, per phone line, so, um, they've gotten good at it, so now we randomize, uh, the release schedule, and all kinds of stupid shit. Um… Doesn't sound stupid to me. But, um, um… I'm annoyed with the reduction volume, but it's a different conversation. Anyway, so… Got that part pretty stable. We can now get intent, motivation, ballpark, price, and urgency from Khalid. And then now it's like, okay, well, can we just get rid of underwriting and sales analysts and people with real estate experience? So I've been building that. Um, sort of unstable, and…

**[00:55:01]** And then the next part is like, can I just build a an agent that can also take. a lead that has intent, now we know what we can offer them. Can we change that and put a closer in place? Can that be agentic? That's where I'm at right now. And also, it's built… it's mostly vibe-coded on. open claw in Hermes, and it's very unstable, it goes down every other day, so that's my point. He's stable. He's stable to reproduce the whole thing. Sweet, yeah, that's why, that's why I'm here, so… I want to do that, and then launch it to 510 markets, potentially go into other asset classes after, it's the same stack. we should be able to go after times 10, times 20 asset sizes. Um, and then we follow it up with anything that's really juicy, we can go develop that, or do the value-add addition ourself. So I'm excited to go sprint towards that direction.

**[00:55:56]** Very cool. Okay, so how can our community can support you, um, and your thorn? that you have OpenClaw with them as going down twice a week? Maybe more. Okay. So, how do we actually build it where it's stable, and then. let's scale that to multiple markets. Very cool. Okay. What kind of numbers is that producing for you, that whole system? Um, Austin's a really small market, but probably $200,000 to $300,000 a month in wholesale. Transaction. But we should be able to get a bigger market to $700 to a million dollars.

**[00:56:33]** Do that times 5. Or pencil and paper, are you still finding, like, high-end deals to go build a high-end spec, develop a high-end spec here in Austin? Yeah, I mean, um… I think we have… we're doing, like, 52,000 square feet right now in single-family, which isn't a lot, but, um… you know… We're probably making because of the way we do it. production building, fast, multiple houses, maximize square footage. Um…

**[00:57:03]** And then median price for under in Class A++ areas, multiple lots, best value for the buyer kind of deal. We're still making $700,000 to a million dollars a lot. Most builders make $200,000 to $250,000. So I think so. Very good. Yeah. Awesome. Very cool. By the way… They build homes, so. Cool. Okay. Thank you.


## [00:57:30] Roses & Thorns — Rohan Karunakaran
*Frontier Studio (content)*

**[00:57:30]** Rohan, cool. I'll give you an abridged version of my story, because I've been here for a few weeks. So, Rohan, I run a… a marketing agency, specifically a content agency helping business owners grow their reach visibility and ultimately deal flow deal flow from Linkedin. So that's the platform that we're on. It is the only real business professional platform where it's socially acceptable for most knowledge workers to be on the platform. It's also very early in terms of the amount of attention that's on the platform versus the amount of quality supply, i.e. content. Compared to other platforms, and so we just see it as… we're seeing that it's very, um… uh, yeah, massive opportunity for business owners to grow their reach and ultimately drive business from the platform. So…

**[00:58:16]** Yeah, we, uh, work mostly with service-based business owners, um, doing anywhere north of, like, a million dollars per year in their business, somewhere like that $1 to $10 million range. They're willing to invest. They're also folks who are bought into. being the face of the brand, i.e, like, a founder-led content motion. Uh, we believe the future of business is much more trust-based in a world of, like, abundant information, knowledge, and intelligence. What is truly scarce is trusted relationships, and so we hope people do that through content. So that's, um, that's the business itself. I think in terms of… the rows. Um, so I'm actually working with Austin to help grow the visibility of, uh, Agentic Society, and get other business owners who want to be part of conversations like this, local to Austin, to show up to the events. and then the right folks, like, join this room as well. And so, that's why I'm gonna be, like, kind of capturing content every now and then, uh, to post, and so I think, like.

**[00:59:14]** So, actually, I'll share real quick. The rose is, two weeks ago, I had a thorn, where the bottleneck in the business was my video editor workflow, right? Um, it's hard to, like, hire and train and just get. Clips for the content. And I shared that, put it up to the universe, and then a very talented engineer friend that I worked with years ago. he said, hey, I can build that for you. And then, within a week, he built something called BitterClip, which I share in the community. And this is basically a programmatic way to upload any video, whether it's Fathom recording or fully edited, um, video, and then you can just say, hey, Claude, give me the 3 highest impact clips. give you timestamps, and actually just read the clips, and it'll reason, identify, produce, and make those clips downloadable in, like, MP4 format that I can now use for our content. And so…

**[01:00:06]** That thorn turned to rose very quickly. And so… Now, um… yeah, I think the road… the thorn for me is… is really just, um, building more motion of… of, like, creating content for our business, but also to see how we can, as we kind of, as, yeah, share around what the Agentic Society is doing, is, like. People want to engage and also be tagged. And in a way, we're kind of creating this ecosystem and building distribution for what we're doing.

**[01:00:41]** Uh, and LinkedIn is a great way of… of being able to build this kind of coordinated way of, like, cool things that we're building, and in a… in a way that makes sense, kind of just, like, contributing your insights and what you're getting out of this community. Uh, in a visible way as well, and that helps you build your… your presence on the platform, so… that's my quick thought, so, uh, happy to share more, uh, if anyone's interested. Roland, how can community help you in the next few weeks? Um… I would like to connect with y'all on LinkedIn, and uh…

**[01:01:14]** Uh, like, if someone says something, like, interesting and you're open to that being… share. Again, we don't want to share, like, you know, private, sensitive, like, business information, but, like, um, as you get tagged on conversations or content, would love if you can kind of be part of that conversation as well, online. I want to give honor to Rohan in that it was two weeks ago at the last AI boardroom. We did a workshop during that last boardroom called The Theory of Constraints. This is, you know, over the course of 30 minutes, we identified the list of problems, and then we arrived at the one single domino. that would help make everything else easier or unnecessary. And over the last two weeks. He chose that domino, and then he knocked it over, and so just proud of you and honor the fact that you actually followed through. And it's two weeks later, and I see what you've done. Cool, yeah, thank you.

**[01:02:11]** Darby. Hi, guys. I'm Darby. I'm here building agents for Agentic Society. My rose from this past week, I was really inspired by what David shared at the Friday thing last week. And I knew I had a lot of things on my end that I wanted to do that was around that, so I just, like, got my ass in gear over the weekend and just basically, like, set up a bunch of different connectors with Google Drive so that I could use all their APIs directly inside of my current interface, because it's just…


## [01:02:30] Roses & Thorns — Darby Rollins
*Agentic OS / GenAI University*

**[01:02:43]** Jumping back and forth to different tabs is just causing a lot more friction than I wanted to keep dealing with, so… Um, I've gotten access to a… an MCP tool, and I'll be sharing it with everybody here as well through the Agentic OS. Uh, well, it helps you, like, connect multiple Gmail accounts with Claude. Um, pretty straightforward process, just takes a little time, but then I connected up with, like, Drive and Sheets and basically all the services that I would need. And then that unlocked basically being able to, like, build, like, restructure and build out a whole more organized organization, like Google Drives, just by, like, telling Claude to do it. Um, so that was a big unlock for me. I want to hear back, is the clarity that Claude can only allow you to connect to one drive or one Gmail at a time, and so now you've found a way to unlock multiple? Yeah, like, if you just do the Gmail MCP, it's, like, fine, but it's not gonna send, it's not… it's gonna be limited for accessing Drive, and.

**[01:03:40]** it's just kind of clunky. Um, and so, like, if you enable your API services for… my Jenny IU, and another business account, another business account, like, it's just, you have to hop through different ones, I'm missing emails from some, I'm re-forwarding stuff, but I even got my personal one hooked up to it. So now I can see my personal inbox. And keep it all consistent. It's like kind of building that into a dash. Yeah, Claude can help you set it up, it just takes a little bit of configuring. So that was, I guess, a win, because that's, like, already saving me a bunch of time, and just, like, staying in the flow when I'm working between these. um, these things, and, like, to the… the thorn I had a few weeks ago is, like, really revolving around, like, content, but also, like.

**[01:04:26]** sponsorship engagement and outreach, and that was a friction point that I just kept, like… Running into problems before, and so this has actually helped remove some of that, um, consolidate. general outreach, um, and right now, I would say, like. My thorn is… Mm-hmm.

**[01:04:51]** Basically, like, developing this system that's gonna be able to help consolidate all these ideas and help create them into, like, actionable, like, skills and agents that everybody can use. Um, so anything that could support me with that is, like, everybody just, like, reach out to me directly if you have, like, an idea for something that you're not sure about, or that you hear about that would be cool, so that I could keep, basically, like, running this, uh, agent building, skill building loop. Uh, and build those out and, like, distribute them to everybody so that we can keep improving the operating system that we're all working on. So, one of the values of Roses and Thorns is the roses are also an opportunity for you to be inspired by what others have done, and apply that to your own business. So, um, and, you know, what ultimately we're collecting at Agentic Society. is a big library of use cases of how we're tangibly using AI agents to get results in the business. And so over time, this is collecting and growing. And so, you know, even that one use case of Darby literally collecting all of his drives, all of his Gmails in one cloud account.

**[01:05:57]** It is… has been a limitation getting around that, uh, an awesome example. of the kind of content that we want to create inside of the community. Um, and so, yeah, like, I would say anytime that you hear a rose, also think, this is a mirror. how can this also be a reflection for what I needed to hear today? Yeah, that one was killer for me. Yeah, I'd love to learn how to do that. Yeah. Yeah, I'll look you guys up. Sweet. Workflow. Cool. Thank you, Darby. What's up, everybody? Um…


## [01:06:30] Roses & Thorns — Nick Blanchett
*video / Auto Social*

**[01:06:31]** Once again, my name is Nick. I wasn't here last week. That was… I think I was here the week before. Um… But, uh, yeah, uh, I have a couple clients, I'm in, like, content, uh, in, like, uh, I guess marketing strategy, in a way, content marketing. Um… And… let's see here. Bunch of thorns. Couple cool roses. Um…

**[01:06:55]** Finally hit 100,000 on a video. Never done that before. Oh, yeah. Um, and it was through my AutoSocial app, which, um… has nothing to do with the fact that it caught a wave and, like, gathered its viral-ness or whatever, but I did push it through my, like, my own little app, and it did its thing, and so I'm kind of like… you know, stoked on that. Anyway. Hardly has anything to do with the numbers, but uh… yeah, that was pretty sick. Um, and then another major kind of dub that I took on, like, in the last week, give or take, was connecting Claude through, um, like, an MCP to Premier Pro. And was able to take a 44 minute cut down to 14 minutes without losing any of like the important data or like information that was within the talking head interview, which is pretty fucking cool. And so I'm trying to like iron that one out, but there's this. The thorn that comes along with that is…

**[01:07:52]** there's this badass site or company called 12 Labs, and they are a video analyzation and indexing company. Um, had a lot of people know about them, and their primary, like, client… they have a shit ton, but their primary client is, like. um, for the best example is, uh, NFL, so it'll be, like, a game, and they need, like, certain plays recorded or whatever. They can feed all of the video back from the game, and then it'll analyze everything and give it back in timecode in certain, like, manners and ways. So you get, like, a JSON output that you can feed back and, like, utilize in different ways. So what I'm trying to do, because it can read, like, emotion and semantics and stuff, like. can only… like, you can only, you know, visually analyze so many frames before you break in the bank. You can run Gemini, it's cool, but it's still not 100%.

**[01:08:46]** But this company seems promising, and the way that the information is outputted, I think, is extremely… it could be great. Um, but I'm having trouble trying to figure out how to… I don't know, I guess prompt it in a way, because you can manually prompt, and you can create certain segments, like, how many times did he look off camera? If I'm talking in the background and he's not talking, Claude will still think that he's talking, because it's all via transcript. Um, and it's like… so I'm trying to tie those two together to, like, really build out this, like, actual, like, automation system within Premier, because it would save me so many hours. This is kind of… I haven't even touched it yet, to be completely honest. Um, but this is kind of what you're talking about, in a way, with, like, these interviews, and you're looking to hopefully be able to cut these, like, um, case studies and stuff down into, like, you know, just let it rip. That's right. Um, yeah, like a big use case. So, I'm currently shopping podcast studios in Austin, as we're going to be launching the Agentix show as a platform for, uh, hosting as many people building with AI as possible, and creating kind of, like, a.

**[01:09:52]** high HD, super high quality, kind of… the Diary of a CEO style, like laptop open, screen share, show and tell. And when that happens, I just know the volume of work on the back end. It's, like, so much, and so one block for me is the limitation that, like, does this require a full-time person to do editing? Or can there be an agentic way to do podcast editing? Yeah, no, and there… I mean, there's so many programs already out there that'll help you cut out your podcasts. I mean, I wouldn't fuck with promotional that. It's cool. I don't know. I've been like, there's so many different ones out there. Butter clip and your buddies making you stuff. Bitter clip. Bitter clip. You know, there's like auto cut. There's so many different ones out there. But I'm like, why don't I just build something that's way better because no one's doing what I'm talking about right now. He's a perfectionist and he gets really pissed off at all the AI stuff and you get really mad. It's ruining his video. I went to another meeting the other day and someone was like demoing.

**[01:10:52]** And, and I was just like, it's like a super watered down, like, it's not a professional way to do it. And like, they give it clips. It makes a video. It's super cool. If you're like a hobbyist or something, but like, it's my job. And so, yeah, it's, it's got to be fucking decent, you know? Anyways, yeah, so my thorn is, like, trying to figure out how to work 12 labs in a way, and I recommend you guys look into it, it's really… it's a cool deal. Um, and it… you get up to 10 hours free of indexed information. So, 10 hours of footage, you can feed it for free. And then once it's indexed, it's like, I haven't paid anything, I've been working on it for weeks now. It's really cool. Um, but the information you get back out of it's awesome. But if I could try to utilize that to, like, notice certain areas of… Like, me talking in the background versus my talent talking, you know, in the foreground, and like… When he's, you know, maybe he's talking to someone else or whatever, just like, I don't know, just like reading, reading the scene and understanding that this is not a good take, this is a great take, you know, this was almost a good take, and then, but let's put these two together, and like, like that whole sequence of stuff.

**[01:12:01]** is challenging and frustrating, and so I'm hoping that 12 Labs can kind of open that door for me. Um, but that's, uh… Do you have any, like, preferences you can give it? Or is it… Yeah, dude, like, you can tell it whatever. Like, I can show some examples, um, but… Check it out, yeah. Yeah, it's like. Like, if, uh, I don't know, there's so many different… like, flubs and stuff, like, Claude doesn't understand, like. what a good take is and what a bad take is. It's only working from transcript, and so to get the visual analyzation and be able to pair that with Claude. by running a bunch of different passes of, like, through 12 labs of, like, you know, um, did he look down? Was he, you know, not paying attention, or whatever, like, all different kinds of little things like that. Sending all that information to Claude, and then allowing Claude to make those cuts.

**[01:12:48]** So… You're building houses and you're creating… You need this much detail to… For all your video content? Yeah, so I work for a portfolio of, uh, luxury real estate companies here in Austin in the construction niche, and my job has turned into, as of the last 4 months, with the release of OpenClaw, I'm pretty much, at this point, like a professional vibe coder, and I pick up a camera every… now and then um as much as I I can because Chancellor just talks shit um but yeah so I'm I'm like in content automation it's like just trying to figure out how to remove myself as much as possible sweet yeah he's a professional videographer by trade like that's what he's been doing for 15 years you know so now he's going magentic yeah and I've just been yeah I mean I think one the people that are going to be able to. automate that part, you know? Like, you're gonna be light years ahead. People have been saying video is king for how long, you know? And if you can get it to, like he's saying, like, understand emotion and theory and, like, what's actually… what's good and what's bad in a video, and take that and clip that down.

**[01:13:51]** man, I mean, you're saving just… I mean, that's some pretty serious coin, even if you're, you know, sending that overseas to get that done, you know, it's still a lot of man hours, a lot of money, you know? Yeah, and high-quality output. Yeah, if you can get high-quality output, you know, like, you could take that to any industry, I mean, everyone wants that, you know? Yeah. Um, so I just. put the camera down for a little while. But now I'm like, all right, dude, we got to start making some money. Get out from behind the computer. Go outside and touch some freaking grass. Well, the hardest thing for us, because we also have a podcast called Founder Led, and it's the initial like that 30 second sizzle reel beginning. We're trying to find the best, and also like, do a bunch of cuts to get someone intrigued, based on the highest impact moments, but also. The tonality of how it's being said, and so there's a lot of, like, subjective perception on what we think is gonna be high engagement, and there's a lot of, like, judgment. that it's hard for the video editor to be able to discern that, um, and it requires me to, like, listen to the full thing back again to be able to, like, provide that, and so if that can be discerned beyond the transcript, that is… that's huge. Right, like, yeah.

**[01:14:57]** Yeah, like you're saying with the tonality and stuff, like, Claude will put together, like, what it looks like on paper, like, like, two sentences that fit together great, but his tone in the way he says it on the back end of the first clip to match the second do not match. And that's, like, another thing, like, can you pair those two clips together without it sounding like shit? Yeah. Where he's like, he talks down, and then all of a sudden he's like. talking at a high frequency up here, like, they're not gonna… it's not gonna fly. Yeah. You know, so… trying to figure that part out. One thing at a time, right? I mean, yeah, you're doing it. Yeah, we're getting after it. That's good. Yeah. What is it, at least from the point of, like… getting a bunch of clips that you can just down-select. So, selects are totally different, and that's where I'm really, really hoping, because… I'm hoping 12 Labs will, like, kind of carry that weight, because I'll sit on… Probably per project, there's at least a terabyte of information, and that's a shit ton of people to go through. I'm like, okay, cool. Like, what's good? What's a good clip? What's a bad clip? Index it, and then be able to apply that index clip in certain areas of the interview, or the talking head, or whatever. And so I'm hoping it'll be able to, like.

**[01:16:04]** honestly sub-clip on my B-roll. That would be… Because that's where a lot of the work is. It's an hour for an hour, is like what… and I'm pretty damn fast. That's a sass right there. That's crazy. Yeah. And right now, Claude cannot do… there's no physical way… Gemini, physically, I mean, it could… you're gonna burn so much time. I'm in money, but… Yeah, so that's kinda… that's where we're at with that one, but it's uh… it's been cool. I mean, taking a 44-minute clip down to 14 minutes is honestly pretty fucking sick, so… And you like the edits, or whatever it takes? Yeah, no, it's great. And so I have it show me, it pulls selects out of the talking heads and lets me know, like. it thought this was the best take, but here are the secondaries. So, like, I look… I still have to look through and supervise and be like, okay, that was good. So it takes, like, the topics of the entire interview, segments them, and then pulls, um, the proposed, like, sequence of clips from that topic or, um, segment.

**[01:17:02]** puts them together, I listen to that or watch that, make sure I didn't, like, miss anything over here, and then it just brings all of these topics together, lines them up, and then decides what sequence they need to be in. Yeah. It's amazing. Is there self-improvement? Do you find that every iteration. Um, it's learning from whatever you've taken, like, is it the database? I haven't applied anything like that, or I haven't noticed anything like that. I've only ran it a couple times on, like, tests on full, um… episodes, but… I would… I would like for that. Alright, guys, for sake of time, um, I'm gonna start putting a timer on for 5 minutes so that we get through the other side of the room, um, before 11. So, uh, and then starting at 11, we'll go into building with Fable and the use cases that. We've gotten through over the last two weeks.

**[01:17:53]** Uh, okay, cool. Christian? Yeah, so, um, we're working with the Gentex Society on the marketing side. Um, I also landed my first client, and, um, uh, right now, I've been focused on, for the client, taking these coaching calls, over 400 transcripts, Airtable, abstracting assets from each of those calls, like. Hooks, values, like one call got like 20, 21 different video ideas and also extracting their voice. Um, and from that, uh, do you guys know, uh, Sandcastle's AI by any chance? Yeah. So Claude has, has a plugin for Sandcastle's ai. So market agencies, you know, you have someone manually doing the research, putting down the spreadsheet, all the hooks, what's working outliers. Fucking had to do all of that. I've already plugged them together. Yeah, yeah. Fucking did all of that on in the cloud. Yeah. So not a whole spreadsheet of like, OK, like let's say this after this take what are some videos from this.

**[01:18:53]** What are some working formats out there in the market? Don't have to reinvent the wheel in voice file and doing that. So I just want to know, like, I guess my thorn is how to make that the most effective for the agentic society, marketing-wise. Cool. So, the rose is that you got a client. Yeah. Congratulations. Yeah, man. It's awesome. Second, uh, the thorn is that you're trying to figure out how to take all the… the abstract of ideas into, like, production. Is that right? Yeah, yeah, because then, you know, ideally, um, we have content, we have videos, we have photos, like, how to utilize those assets for, you know, marketing in agentic society.


## [01:19:30] Roses & Thorns — Christopher “CT” Schenk
*Ovae*

**[01:19:34]** Carousels, videos. Yeah, cool. So, the client is for Agentic Society? No, no, no, my client. Oh, personal client, okay. And then, the… can I ask the niche of them? Uh, they're a coaching agency. Personal development coaching? Yeah. Cool. Is he a personal coaching client or an agency? I hope so. He coaches for network marketing. Yeah, so.

**[01:20:08]** Thanks. I'm CT. I've been in internet marketing and e-comm since, like, for, like, 23 years. My most recent business is a company called Opus. And there's a product called SoundBit, Immersive Sound Vibration Platform. Fantastic. Hardware. Thanks. Hardware, software, infrastructure was, like, really complicated. Scaled the team to, like, 24 people. Found a lot of, like, delays and challenges that we had had. And, like, was heavily doing everything from, like, transcribing all of our calls, trying to, like, use ChatGPT when it came out to try to figure out how we can improve our efficiencies. And then, when Opus 4.5 came out, I was like, uh-oh. It's everything we needed. So, open cloud. messed with that for a few weeks, uh, and then shifted to, like, Hermes, kind of set up my company brain, uh, and then, like, everything kind of unlocked from there. I started to…

**[01:21:04]** find ways that was solving all of the challenges that we had. Um… Brought the team down to only 6 people. Uh, but then 10Xed a lot of that output by building a lot of the workflows, automations, having a lot of the dashboards and information in front of us, but literally, like, brought in our Zendesk, don't need Zendesk anymore, just, like, sort of bringing in Shopify, all the databases, all the information, all the transcripts, record every one of our calls, action items are automatically made. I was doing all that, like, since February. So, I was the biggest bottleneck in my business, because I was trying to downsize the team and absorb responsibilities, and now that's completely flipped. I had a lot more time on my hands, and so I've just been doing a lot of, like, how can I stay on the cutting edge of AI? Um, just been, like, absorbing, trying to, trying to learn more. Um, you know, had done a lot of, like, little, you know, doing things like this. And so, the Rose has been, like, I feel like I've, I've learned a lot, and was, like, inspired to just, how do I, how can I start, like, figuring out how to create, what I want to ultimately get to, is a place where, and I partnered with Isaiah, who's not here today.

**[01:22:08]** was… Uh, we can… take the concept of what it means to set up this, you know, the company brain, and start building different runbooks and playbooks, uh, that kind of stay on the forefront. So, like, this has been a topic that a lot of what you're talking about is, like, there is the entire aspect of what it means to create content, manage ads, do all of that, and just… the playbooks should evolve over time. I think people kind of build things, set up a skill, and kind of get working. So it's like, how do you… how does it evolve and recursive improve… have improvements overall, like, non-stop? So the… the rose has been that's just been, like, constantly feeling like staying in a curious beginner's mindset through all of this. I've just been, like. what else is available? What else is available? And then, like, you see things just launching all the time, and just trying to stay on that, like, having time to play, and I've had that time a little bit. Yeah. But getting with people, like, I'd love to jam, see how you're… I'm, like, really interested by what you're doing, because you're on that. You're like, there's got to be something more. And I think it's that energy, that curious mindset, um, and the.

**[01:23:11]** I think, uh, instills how you stay ahead of the curve, and just finding better ways to optimize what you're doing. Um, and so, yeah, the… Another part of the rose was, like, I was in the, um… I was in the event last week, and I was excited. I had a lot of fun time talking with David on the process, and I have a skill that I've developed called EBI. It's something that we've been doing in our company and our team for many years, which was… like, when you're building and when you're working fast and you're showing something, I'm sure you probably noticed with video, because I used to do a lot of creative marketing back in the day, but was, um… when you're looking at it, you kind of jump to, like, how it could become better, or like, and that's sometimes when you're in it, you kind of just want that feedback also, but sometimes people just tell you it's great, or sometimes people will jump to a way to improve, and people kind of take a little bit of the ego offense of that, so we implemented this idea of, like.

**[01:24:08]** a process by, like, what's working well, uh, what's not working well, and what would be even better if, that framework, and it just unlocked people actually getting feedback. It removed the ego away from the process, and it allowed for innovation to happen. So, in, like, January, February, one of the things I was like, I want to implement that as a skill. Uh, so I started developing a skill just to kind of take things that I was doing, and it would run it through a 12-point process. Um, since then, of course, I then use the skill on itself, uh, and then every model upgrade, I'm like. can you do it again? And so, it's now, like, on, like, version 8, um, and it breaks it down, and it's able to take any type of product or anything that you're doing, and it will run, like, I can run, like, 5 or 10 different rounds, and its goal is to try to find things that do not degrade it. But high impact and effort… impact and effort is how it's rated. High impact, medium, and low, and then I have it roll forward high and medium, and then it gives you, like, I'll come back up further around, it's like 42 improvements, and it'll build me another version just to, like, quick mock-up of how it would look better. Whether it's text, whether it's, you know, anything that you're creating.

**[01:25:14]** Uh, even down to, like, strategies or solutions or specs. Uh, and so every model that I'm doing, every model launch, I then, of course, I'm like, alright. Skill and and reasoning. What would you do now? And so that's that's been cool. So as that result I then we we did the we did that section. And it seemed that it was really tracking for a lot of people. And so I was realizing, and I have been sharing the skill every now and again, and I have people say it's one of their daily use skills now. Um, and so it inspired me after that session, and when Fable came out, the first thing I did is said, alright, I gave it one solid prompt, and it just spun up an entire GitHub repo. website, and so I just bought the domain and said, go for it. And so ebiskill.com now was completely created by itself. I'll have to share that later, but it was inspired by that, and it's like, it's really cool. I was like, wow. it's it was a lot of fun. So yeah, I I'm excited to like. Actually, I'm trying setting up maybe a plan of how I'll actually launch and get some attention to it. Even better if uploaded the transcript from the mastermind into our one of our projects, and we have skills around like highest impact moments.

**[01:26:24]** business, right? And that EDI segment was flagged within the top five, yeah. I got goosebumps, so I mean, I'll take that as a thing, I'm like, alright, sure, it's a free repo, and I, and there's a quick prompt, you just give your agent the prompt, it'll install it, and immediately go to your top projects, and recommend which ones to do it, and run it. Boom. That's really cool. And I, I, it's really cool, so I, I just, I just did this with F. I was like, awesome. Ready, set, go. Yes. So it reminds me of a video I saw of some researching company brains, and this one guy has, uh, basically his agent will review everything that happened in the business that day. And then have it have a whole folder of journal entries. Uh, where it asks itself, what did I learn today about the business? And so then, over the course of a daily journal entry. your company brain is now self-recursively learning about how it can get better and thinking through, like, all of what it's ingesting, but then getting it to a punchline of, like, okay, that's a journal entry. It's like.

**[01:27:31]** man, so many of the habits and skills that are written in the books that we've all read about business, but just applying that to saying, hey, here are the best practices for our AI agents to also do the same thing. What are your reflections of the day? What are the key moments, and what needs to get done the next day, and how can we do things better, even better if? Yeah, it's a recursive improvement loop that… creates what feels like a superpower, so you do everything, and you're like, okay, do 5 rounds of EBI, and just… And it, it, because it doesn't allow, it's not allowed to degrade, it always has to reflect and say what is actually. And that's been a game changer for me. So yeah, excited to share that.

**[01:28:15]** The other thing that I did was also similar to you, because I use Claude Mem, you know, and I have all my session transactions for all of it, you know. So I had to, like, go back and it was actually inspired by what Isaiah was kind of giving me some prompts and stuff, which is, like, go evaluate you as an operator, and ultimately then develop you as a digital twin. and then you're only interacting with someone who's the… you know, when you're interacting in your sections, you no longer… it no longer builds, it then… it then, uh, does orchestration for execution. And so then it's, like, slowly, continuously learning the human in the loop to constantly iterate on how it improves that operator. Complete game changer. So this is what Isaiah was doing, and I'm sharing a little bit of his value on that, but it's so similar, I think, to what you're talking about, and it's a complete game changer. Prashant, I feel like that lesson was for you. It was. About your open call integrating, and then how can you… Yeah, 100%. Yeah. I just gave it your skill to my… Yeah, I would love to hear what it says.

**[01:29:14]** Justin. Yeah, absolutely, and on that note, we've implemented something similar called Dreaming, so every night it runs a hook to go review everything in the business from the Hive mind to see… because, like, I have my iMessages, my Whisper Flow, everything, like, my entire life is inside of my Hive mind, so at night. it dreams, so that it just ingests everything by the next day. It tells you, here's some feedback for you, buddy. Like, you could have done better, and like, this is what you should have done, or whatever. So, definitely, more data you have, and running that kind of loop is awesome, so… If you have your agent dreaming, that's insane. Literally, just like, but human thoughts into that, like, is an agent. It's like… That's insane. Because the strategy, the thinking… There was another thing that I'll share is I went to this, like, dinner where there was a… trusted advisor for Anthropic, and she's, uh, focusing on, um, AI fluency. And a lot of… she did… she asked us… she pulled the room and said, as everybody is there to know that… get more and more in… involved with AI, do they… do they experience a little bit of atrophy? And had everyone raise their hands. And, like, I was the only one who didn't raise my.

**[01:30:17]** And so then it was part of the topic of, like, how can we improve on it? And I said, well, I'm a little bit against the grain here, because I feel like my critical thinking is improving significantly. And that's because the execution… I don't… I've been unpacking this more, is that I think it's about… Defaulting to AI is a key strength in what you should do, but you should never defer. Yeah. Deferring is getting you in the loop of, I have a problem. Where should I place this? And it's like, place it there. Well, you didn't have to think. That's removing your criticality versus the idea of. questioning everything it's saying, and then having it explain why it's doing it. Your critical thinking improves, because it's trying to improve, and you reflect. what you're trying to do, but I spend… will spend 2 or 3 days in planning and building and ideating and going back and building a spec, and the execution now is, like, done in an hour, or a few hours, you know? And so, the more I do that thinking, the more I question the process. That is the human in the loop that really creates, I think.

**[01:31:15]** great things. CT, how long are the prompts that you're sending? And you're doing Whisper Flow, so give me, like, an understanding of how long that recording that you're sending is. How long do you, like, press record for? Oh, so I use, like, a mix of skills that goes through the process where it asks a lot of questions. So I'll begin in a prompt. I don't know. I'll do a five minute whisper flow prompt and just open thoughts, questions. And I've learned a way to communicate with AI is I think boundlessly or here's just some ideas. I want you to expand on what I'm thinking here. it's a… I see that, like, the most… the different levels of AI, you get to the place where you are a conductor, like, really, it's just a matter of, like, I'm gonna give you what I have and my thoughts, and I don't want you to take this as the only thing, or facts, and I want you to do research and… tell me if I can improve on this now? So I say all of that in a prompt. Then it'll open up, like, I use, like, brainstorming skill from Superpowers, um…

**[01:32:12]** you know, I have a custom, what I call, strategic resolve, which kind of is an expansion of that, that… uses different lenses of different experts to kind of, like, get you to a synthesized version of, like, your actual challenge, or what you're actually trying to do. And then you go through a planning session where it's giving you a thought, here's these options, and I'll unpack it, and I'll say, I need you to explain it more, make a quick mock-up of that. So I just get through. So I would say, like, that's an entire process that I can go. Hours before we do really any of our pool. Planning is, I think, where AI has more opportunity. It's interesting, both the founder of OpenClaw and the founder of Anthropic both shared the new way of prompting with AI agents of being goal-oriented. Um, and not necessarily process-oriented. Correct. You don't tell it what to do, you tell it why and the outcome. And so, um, you know, I… I think that they're really just sharing how to be a CEO. At the end of the day, they're sharing how to be a CEO, and they're teaching the world how to be.

**[01:33:19]** Good CEOs. So as we become agentic CEOs of our own work, of our own AI employee base, I think about that too. Do CEOs tell you how to do your job? No, they tell you what the goal of the company is and they tell you why it's important. And like literally, I think that's why most people are prompting like rookies is because they're specialists in their world. They are always thinking about how it should be done, and they're not thinking about the strategy of why. And then they're not critically thinking about like, did it achieve the outcome? Are you all prompting in that way of like, yeah, okay, goal or a loop or something like that. Yeah, the loop, the prompt loop, you know, it's… I built, like, a dashboard where it's, like, a Trello pipeline type thing, and so it drops in as, like, an idea first, and then I had, like, a tagged, uh, template that I had to go through, and it's a questionnaire that I have to fill out, where it's, like, definition of done, here's what I want, and all that, just like I would be giving it to an employee.

**[01:34:20]** And then it goes to strategic priorities, and, like, it sits in that stage and has a different sequence of questions that it asks me that I have to fill out. Then it goes to the priority queue, then it's an approved. So that way, if it's a bad idea or just an idea, if it doesn't make it all the way to approved, it kind of can just die off, right? but it all gets dropped into this massive pipeline, and then so the prompt goes through six stages before it turns into in progress, and that's when the agents can jump in, and they're there to work on it. As long as there's a checklist item for it to do its thing, it works around the clock on that. And then I'm trying to bring, like, my other employees, their agents into it, where they all kind of work together throughout the same pipeline and board. That's awesome. Does that make sense? Yeah. Yeah, I mean, that's how, like, every software company would ever build their feature set. You have the backlog of ideas, and then it filters through, like, what's the KPIs of the quarter. And then, like, once it goes into ready for work, then all the developers start getting assigned. Right. Yeah, and then, but, like, getting it to where it's, like, my agents can also work with Nick's agents, and can also work with, like, Taylor's in their office, and so we can come in, and whoever's assigned to that project, now they're agents, and then if they…

**[01:35:32]** If something gets blocked by a human, then it creates a blocked by human checklist as well, and then that goes to the dashboard inside of there, and it tells you, hey, I can't finish my work until you fix this, or connect this, or give me access to it, or whatever. Yeah. You built that in Trello? Uh, no, I built it, I built a custom dashboard, and, you know, and it has, like, a Kanban? Oh, a Kanban-type thing, yeah, so I built it to just mock Trello, because Trello was free, and I just fed it to Claude, and was like, recreate this, you know, for me, or whatever, you know? Yeah.


## [01:36:00] Roses & Thorns — Justin Day
*Day by Day / local SEO*

**[01:36:10]** Cool, go ahead. Uh, Dustin, what was your Thorn and Rose? Yeah, absolutely. Um, Thorn… well, first I'll just go with the Rose. I had a couple of projects that I couldn't say no to a couple of weeks ago, and with Fable coming out, or came out, I… before that, I didn't know when I was gonna find the time to knock these things out. They were supposed to be, like, a two-month build. leveraging Fable, I was able to knock 80% of it out in roughly a day. So… You've said Fable 100 times since we've been in here. It's insane. So that was, you know, some roses for sure. Another rose, uh… How much more did that make you being able to take on a project that you said no to two weeks ago? Oh, the margins were like 90% on the six-figure deal on that. So, and that's not even including the time. So casually. Yeah. So that was, I was very happy with that end result. It was one shot. One shot, just the next one. Um, yeah, so that was great. Another rose, uh, got invited to speak at the next internet marketing party with David Gonzalez, so that'll be fun. Um, but that turns, uh, August, I think, yeah. Um, but that turns into the thorn.

**[01:37:20]** where I'm continuing to network and continue to get all these events, that then leads to more opportunities, more of my time is taken up. But these… it's like a double-edged sword, right? Because all these networking things turn into business ideas and motion and momentum, and I have a lot of momentum, continue to press on that. But then my time collapses where I can actually start being in front of the computer and my team working and like doing everything to control the business moving forward. Um, but I just want more time, you know, so, um, that's the one thing that AI can't give back at this time. A human can't know. You grow your team as long as they have the skill sets that can do stuff that you can, right? You have reduced your team. Yeah, significant. Absolutely. So how big is the human team now? I think we're down to like seven or eight. We just keep chopping away. Okay. Yeah. And so are you looking at hiring on an AI builder? Yeah, I, but I want to, I'm cautious about getting into that yet. I want to like formulate a little bit more in the hive mind and like, I know that the person that I need is a roughly $200,000.

**[01:38:20]** like, killer. I don't want to go mid-tier, I don't want to go upper, I'm not looking for B players, I gotta go A, so that I can get out of it truly, and I continue to scale the business. Um, so I'm waiting on that big move, it's just like a. You know, it's a margin here, but it's definitely a margin delivered. But then it's like, okay, getting him onboarded. Now I got all this time. You got to help him grow and like get him in place. I don't have someone to help me with that. So it's like there's a billion things. I'm sure I'm overcomplicating it, but that's definitely the next step to unlock. Everything. So, doing what I do, and like… Like a COO type thing? Yeah, well, I have a COO, I would want, like, a CTO. Okay. Yeah. Would you consider calling them Chief Agent Officer? Yeah, absolutely. Yeah. I like that. Yeah, yeah, so that's definitely needed. on the books for this year, for sure. Yeah. Like, that's… that's what I call Darby, is he's, like, you know, thinking about agents first all the time. It's like…

**[01:39:18]** And he works with Roman, who's COO. And so, like, thinking, like, you have the operations and structure, and then you have, like, the agentic. You know, and they're both using AI agents every day. Right. But I think the different type of work is different, right? Yeah, absolutely. And so, like, client-facing versus internal company-facing. Like, you're building the company, and then you're building the client at the same time. Right. Yeah. So, we'll get there. Cool. Are you actively recruiting, seeking out that person? Not yet. I'll probably start that in the next couple of weeks, maybe months, but I also need to go get some salespeople, too, to get me out of that process, and there's a bunch of different things I need to hire for, so I'm in growth mode. Yeah. Big time. Okay. Is there one person that is, like, top of your list that you need to hire for?

**[01:40:06]** Uh, probably a closer, sales closer, so that I can unlock the first sales result. So, um, I've been just doing a lot of that on the front end, just, and I've been strategically doing that so that I can create the script, and develop, and, like, hand off, versus just throwing somebody in the deep end. So, that's definitely the next step. And then C-A-M. Sure. Okay. If you all know any closers. Yeah. My friend's looking for a role right now. Okay. Let's do it.


## [01:40:30] Roses & Thorns — Jo Feathers
*wellness + agency (co-owns agency with Justin)*

**[01:40:34]** Jill. Hi! My name is Joe feathers. I co-own our digital agency with Justin, and I've come back into a full time role within our agency. Just in the last year I was doing wellness coaching for years before that. Outside of our agency I have my own wellness business, and it's centered upon. Mindfulness, movement, nutrition, and nervous system regulation to give people the tools, no matter what stage of life you're in, but specifically those with autoimmune disease, the tools and knowledge and just awareness that they have other options outside of harmful medications that actually have a similar effect on the body as chemotherapy. So it's just not a lot of knowledge out there. my rose within my business currently is that I am doing really well on social media. My last, like 4 videos on psoriasis or nervous system have done between 200,000 and 3 million. So I'm reaching a lot of people. My average for like the last 60 days on my account is like 9.5 million. So I have a lot of eyes, and I have a lot of like people that are suffering in my Dms.

**[01:41:42]** However, I do not want to coach. I've been in the coaching realm, and I just understand the time and intensity that it takes, and specifically with autoimmune disease, like, you just can't help… you can't give them a nutrition and fitness plan like you can with, um, other things. So, it's much more in-depth, and you really have to be ready to heal and make the change yourself. So my thorn, I guess my bottleneck is trying to find the highest leverage offer between coaching and free content. Right? I want to have digital products somewhere in between that actually provide true value. I'm my own best case study because I naturally healed myself. So there's a lot of authenticity and truth and proof in my concept. But I just want to figure out how to fully utilize AI so that I can. have everything automated. Get, you know, high high revenue, really monetize what I'm doing without just selling stupid ebooks or other stuff like really provide true value. I'm building out a wellness assessment currently on lovable. And I'm still just kind of like playing with it. I need to, I think, dip into faithful a little bit to see what that's about. I haven't that 7 day course you're talking about going from the cloud to the terminal like that'd be perfect. Yeah, yeah, yeah, Rv. Will have that.

**[01:42:53]** And I'm spending a lot of time on content creation, which is something that I actually really enjoy and love. But just finding ways to actually automate that like, I have so much B roll rather than having to go through all like what you were saying, like, maybe there's an option where you don't have to have audio. It's just visuals that it can taper that down. So I feel like they're still like on the cusp of digital products that are actually helpful for automating the system. So. I'm just trying to broaden my horizon and gain as much education and knowledge as I can, so that I can hit this whole course and actually monetize this business that I think has true purpose and value. Hell yeah. Wow. Are you doing anything in person? As far as, you know, like, just like so many people that, like, even if you look like, where Mozi stack, like, so much free content, right? And then above free content is he has, like, a $1,000 course or something, and then the $1,000 course turns out $5,000 in person, and then it's a $35,000 smaller in person, and then $135,000 I can talk to you one on one, right? Yeah. And so, like.

**[01:43:56]** people are just, like, craving this right here, what we're doing. So if you, like, give it all away for free, but you do these exclusives, small thing, come to me, you know, and start a tractor, I think that could do really well. And then, like, make it a three-day event, like an intensive, where people walk away just like. live and breathe an ant to go home and actually maybe live that through, and then they start indulging on the content, referring people, tagging you while they're there, and it all builds off that. Yeah, I think community is absolutely the base of, um, true growth with this. I've been working on my school, um, academy as well, but I was working on that while I was coaching, and then went back full-time into our agency, so that's just been… on the back burner, I just need to get my shit together, honestly, but… Have you… I'm sure you guys know there's a really cool ranch called Awaken. They're doing these, like, dope domes. Yeah. Like, something like that for a retreat for you would be so cool. Yeah. And those are… incredible and beautiful, so… you could probably charge, like, $30K for a 3-day weekend for… Ideally, I would love to be, like, a facilitator for that type of thing, because I do have my own personal story and knowledge, but bringing in true, certified professionals to actually lead and provide that true return, and have them lead the retreat with, you know.

**[01:45:09]** more regulation rather than just, like, my tips and tricks and tools and what's worked for me. But yeah, like, providing true value is my biggest thing, and so I have a really hard time taking money from people without feeling like they're getting the most of it, which I think is probably not the best thing for an entrepreneur, but… Dr. Joe Dispenza, whatever he does, like those meditation retreats, and like, I've had a lot of high-end CEO buddies go to those and just be like, dude, the first two days I wanted to kill myself. But like, by day four, it's like, I believe in this shit. Leaving a changed man. So do you know our fellow member, Aaron? No. Okay, so, uh, she owns a company called the Celiac Center. Oh, Justin told me about her. Okay, cool. Um, so they only do… practitioner-led, uh, functional health. And they started off with celiac, but they really do a lot more gut repair and other things, too. Um, and so they're a, like.

**[01:46:07]** done-for-you nutrition plan, like, Better Health… Better Practice, I think, is their, like, online system that they give you protocols and all of that. So, um… And so, Erin's the CEO, she lives here, and she has… 4 other employees in the mastermind. Um, what could be interesting is, like, I don't think that she's interested in forcing community. She's, like, she has 12 practitioners around the country that do done-for-you personalized care. And so there could be a cool collab on that. Yeah. Um… And secondly, there was a woman at the Friday event who has a big meditation company. Yes.

**[01:46:54]** Actually, not Lauren, um, a different woman. Okay. And so she, uh… she's basically, like, going all-in on content and community as well, and so, uh, I'll… I'll connect you with her, too. Yeah, in an ideal situation, I would have a vast community, and then I would be able to send those to trusted professionals that I know are gonna run their blood panels and give them true insight and results for what they're facing, but, like, being that funnel. for people, because most people don't even understand that they have the option to go through these paths. That's incredible. On the George Spencer thing, like, I went to one retreat, I would say it's, like, the most transformational seven days of my life, if I kind of, like, sliced up my life in seven days, because there were people with stage four cancer, ovarian cancer, and they went through every, um. kind of, like, Western medicine way of trying to heal themselves, and the amount of healing that happened in that room, and the testimony of people that were, like, on video and stuff. I even was, like, sitting with someone who had ovarian cancer, and she's like.

**[01:47:57]** She'd actually, like, measure her cyst at the beginning and at the end. She's like, Roman, like, my, like, it's actually gone down. Yes, because of the people in the room, the meditation, the breathing, again, the intelligence that's available to us, the vibration that you're talking about. Wow. Are you a believer? No, I'm a believer. Like, I think it's all that stuff's cool. Anything, like, to enhance your body and stuff like that in a natural way, like, I mean. This is the one vessel we got, right? Let's take care of this, then. Yeah. And it's still considered very framed, so it's… I mean, the fact that you can help others awaken to, like, this healing modality, that's so powerful. Yeah. Great, thank you. Cool. What's the ask? Um, tools, any tools for, um, like, content creation and, um, what you were talking about, just, um, I was gonna chat with you after this about it, but outside of that, um…

**[01:48:53]** Yeah, I think just like any tips on like products, like if you didn't want to coach and you did want to provide really beneficial products, what would you lean into? Just strictly digital products and just going really fast? Or would you just hone in on like one thing and just try to get the numbers up? I have one idea. I've seen coaches will, like, create, like, some version of a clone that they'll put a bunch of, like, guardrails around for, like, an AI chat, like, agent that they'll give access to on, like, a lower monthly subscription, um, that's, like, self-serve one to infinite. charge 20 bucks a month, or 30, or whatever you want to charge for it. Um, but they're, like, really, like, training that, like, that version of the model to follow their protocols. Like, they're making sure it's, like, on point with what they're… that they would actually say. And frame it, like, in that type of way, but they'll also, like, incorporate, like, assessments, quizzes, referral partners, um… you know, I'm gonna send the chatbot to basically respond and, you know, be able to direct them to other things, like booking a consultation or coming to a retreat, but if you have, like, thousands of people on that.

**[01:49:57]** through, like school. You can give them like trainings, and or even like one call a week to help people work through it. Yeah, that's awesome. One option. Pretty easy tool. Now, you can make your own pretty quickly. Yeah. Lovely. All right. Yeah, um, my name is Chance, uh, live over here in Westlake area, and I do a lot of things. I own a lot of real estate, um, have some Airbnbs, um, and I own a portfolio. Try to stay in more, like, the luxury construction niche, so… we build custom houses, we build wine cellars, we build high-end gyms, um, we build restaurants, um, we remodel condos downtown, um, I got a glass company.

**[01:50:43]** We're launching an MEP company right now, so all kinds of fun stuff. I have been using AI for a good while, so I was, like, one of the early adopters of GoHighLevel when it first started, and, like, I called that a robot back in the day. It was just, like, what you could do with triggers and campaigns and automation, so I've always lived in that world, and then so when. AI became more than just ChatGPT, and you were starting to see, like, and hear all this agentic stuff, and I just really started diving in. Um, I have… everyone that's, like, in my middle management of any of my companies has… um, we have a mutual friend named Tan. Tan's come over, and when OpenCall came out. You know, I was buying my Mac minis like crazy and setting them up on everybody's computer, and we were putting open call in, and I'm like, you're gonna learn AI, you know, and I'm in construction, you know. So these people are, like, way behind everybody else. Um, so trying to, like, no, you need to, you need to use this. I don't want to replace you. I am not trying to, like, I'm trying to grow this business huge. If I can make you a superhuman.


## [01:51:30] Roses & Thorns — Chance Forman
*luxury construction*

**[01:51:48]** with AI, I don't need to replace you, because I don't need to hire another one of you. You can do the work of 5 years, you know? And that's the goal in my business, and that's what we're trying to do with, um, AI. I would say… my biggest rose right now, I'm not even gonna take, like, a big one, is, uh… the best AI users and implementers that there will ever be are the best CEOs, because you know how to get, this is what I want done, this is the team I need to build it, you know how to reverse engineer and feed up to it, right? So I feel like the CEOs that get behind AI will crush life, you know?

**[01:52:52]** Um, eventually, but it's a… it's a communication tool, and it helps me communicate, like you were saying, like, using it for my creative thinking is what I love about it. But I… I bought my daughter this little, uh, Apple Neo, the new little Neos, and we put Claude on there. And, uh, she… we work for one hour a week at minimum. Now she's addicted, so it's turned into not just one hour every Thursday. Um, but she's building a game on Claude Code, and she's vibe coding the whole thing. Um, and she's creating this whole world called Charlotte's World. Um, and it's really similar to, like, a Sims or a Toca Boca, but, like, with her own spin and unicorns and rainbows, and… All this stuff. And it is just really cool to watch her. And I'm like, so then when my employees are like, I can't do this, this is too crazy. I'm like, I've got this eight year old in the second grade over here vibe coding built. And she's like, dad, I want it to do this. And I was like, well, did you tell it? So then she gets in whisper flow, she talks to it, it dictates it for her. And then I make it like.

**[01:53:53]** Make it ask you questions so you answer it so it actually gets what you want done because it's just going to guess. And that's been the coolest thing is like getting to understand like how to give good instructions to something, not just like, hey, I need you to get that done. And then they get it done, but to their definition of done, not yours. And then the expectation would really be the difference. Yeah. So I think that's been my biggest rose. I think it's super cool watching her do that. She worked on Fable this morning, and it went in and, like, created all these animations and all this stuff, and she was like. Whoa, like how did this happen? That was before camp this morning. So it was like, you know, 7:30 in the morning. Was that the chat interface of Claude? No. So she planned the whole thing in chat and now she's on code. Okay. So she planned for two weeks on chat and like strategize how she wanted it, what she wanted, what she desired. It gave her a phase of it and she pretty much told her this is going to be like building Legos.

**[01:54:50]** we're gonna build the bottom base, and we're gonna keep adding, and you're gonna build a castle out of Legos eventually, but at first, it's gonna look ugly and be boring. And it explained it to her in that way, you know? I just thought that was super cool. Um, if I was gonna say Thorn, I would say, uh, Prashant? Yeah. Yeah, Sean, mine was… it's really similar to yours. It's like, uh, I was really stoked about OpenCall, and Nick got it, and all that stuff, and um, I built some really cool things with it, and tried to get it to be, like, my agentic kind of thing, but it, like, disconnects on a regular basis. I'm out of town. my tail scale won't get into it, and, like, log into my Mac Mini, or whatever, and do its thing, and so that'll kind of be frustrating. I haven't messed with Hermes, or Hermes, or whatever, how you pronounce it, you know? Um, I haven't messed with that one, but I have heard good. good things in that regard, that it's been helpful for open… Someone described it this way, they said.

**[01:55:47]** OpenClaw is some hacker that put it together over a weekend with lots of vulnerabilities, and they said, um, Ermis is like Linux. It's still kind of weird. If you are a real coder, you can get in and see the logic behind it. There's no Apple version of it yet. Yeah. Hermes is at least put together and thought to be… thoughtfully put together. Yeah. I haven't made that switch yet, but I do have one suggestion for you, which was my open clock goes down all the time, but Codex, you can connect to it remotely. Yes. And then if they have a shared memory layer, which mine does, you can fix it with the Hivemind, or just use an out-of-box thing like G-Brain or whatever, um, the A10 G-Brain, um, which is what I use for shared memory across all my harnesses. You can just tell Codex to say, go fix my open block, and it'll restart the terminal, so if you're remote. So that's how you can keep focus. Okay. If Codex crashes, I go to OpenCloud and go fix it. Okay. Two harnesses are running on the same computer, and at least one stays up is the way. It already has that, but I just hadn't been able to communicate with it remotely, I guess, directly in Codex. You just go on the open chat.

**[01:56:55]** I have an open AI chat box in the Codex room. Connect remote and you can. Are you using Hermes as well or just Codex? I have Hermes up, but I haven't.


## [01:57:00] Open discussion — remote agents, Codex, token costs, agent stacks
*open room*

**[01:57:03]** put any workflows on it, or I just don't have time. Yeah, there, okay. Uh, for my own curiosity, raise your hand if you're using Codex. Okay, and then raise your hand if you're using, uh, Claude. Okay. So, it's, it's just interesting, there's always gonna be this tug of war for the next few years, like, between these two. I think there's use of both. I just love, I love Claude, but I can'. Yeah, I start working on it, and my $200 max plan runs out in half a day. Where Codex, I don't know why, I never run out of tokens. Well, they just… they just allow you… now when they do resets, it's now an option to choose when it resets, so you can use it when you need it. That's cool. Oh, that's nice. But you always use Caveman, too?

**[01:57:48]** Caveman? Yeah, for, like, Quad. So it just takes… it just cuts your token cost. I mean, there's a lot of token saver, like, repos and shit out there that you can look into, but Caveman just, like, it dumps down every output, but gives you the answer. It just saves you a lot of tokens. I wrote that down. I'll check it out. I have another AI mastermind I'm part of that meets like once a month, but someone super smart can Nick Sullivan. He's great. He's amazing. And, like, he just blew my mind. Anyway, one of the cool, like, roses and thorn thing that he shared was this thing called OmniRoute. Yeah, so OmniRoute… You can point your whole agent towards that, and then set up multiple LLMs, and then set up different flows for deep thinking. This is the… different LLMs I want you to go through.

**[01:58:39]** Cheap shit, whatever. But the hack that he did that's super cool is his repo, which I can give you guys a link of, I haven't gotten a chance to set it up yet, but you can, um, link multiple Claude code maxes to it. Yeah, yeah. So, that is fun. Like, you can do the multiple $200 max subscriptions on it, and then, uh, chain link them, and also load balance it, so those… none of those tokens run out. So, he's just burning through, like, basically, if each. Fable accounts minus 16,000. Why not just pay a thousand bucks and charge Anthropic 16 times five, whatever the fuck. Interesting. Yeah, so that's cool. Okay. Yeah.

**[01:59:26]** How can we support? Um, you know, I mean, the main reason I'm here is, like, I kind of know what you've done with marketing, and what you're doing with all this agentic stuff. So, like, I'm, like, eventually looking, like, I know what I want the company to do, but with AI, you know, like, or with the portfolio companies. But I think sometimes it'd be nicer to have somebody with an outside lens, almost like a consultant eye, to come in and look at, like, hey, you know, um, like what he was saying with agents, like, I have a lot of just, like. people could literally, like, CSRs, you know, you could almost eliminate their job. Like, I just hired a voice system, but if I could get, like, almost a third-party look at one of the businesses, you know, just from start to finish, looking through it, and it's like, where can we actually fill those gaps? inside of the business that AI would actually give you some ROI, you know? Like, because I think I come up… you get lost in idea land, you know? Like, and you can get stuck in this world of, like, ooh, I could build this, I could do this, and, like.

**[02:00:32]** man, I'm building something so complicated, these guys aren't even gonna understand it, you know? It'll be, like, rocket science to them, and, like, I'm an idiot, but, like, um, I could sit here and click on this computer enough and, like, pick up the clues to figure it out, you know? Um, so, uh, trying to get, like, some lower tier, you know, like, say my glass company, for example, like. I mean, it's a lot of $20 an hour people, you know what I mean? Like, that's just… those are the humans that run that company, you know? And, like, you'd be done… you can't go get a $40 an hour person and think it's gonna be better, you know? Because they just wouldn't work for a company like that, you know? Um, so… a lot of those lower tier people, it's like, man, if you could get them utilizing an AI, but I think sometimes that would need to come from, like, an outside person, you know, and I think that that would be a big solution for a gyptic society. Um, solely, like, going into, like, I don't think you… yeah, you could do it nationally, but here in Austin, Texas, there are so many companies that would love you to come in and just simplify my business and make it dummy-proof for me, you know? And it would go really far.

**[02:01:38]** Last night, we hosted an event, we started a thing called Luxury Living Collective, and we hosted, and there was a bunch of, you know, different subcontractors, builders, architects, designers, high-end realtors, and then they all had to invite somebody new, and it was just like a mix of cocktail hours, I think. But in my office downstairs. it turned into a AI conversation, and I just, like, walked in the room, and people were sitting there, and, like, the vibe was weird, and I was like, anyone using AI in here? And it was all kinds of different people in the room, and everyone just started laughing, and it turned into, like, a. hour and a half long combo. I told everyone about this. I was coming here tomorrow, and they're like, how do I get more info? Like, where can I sign up? It's how much money, you know, like, people like… and these are nice designers, realtors, builders, you know what I mean? Plumbers, cabinet makers, you know? And these people were all very, very interested, because they're scared. They're timid. They're using it, like, search still, you know? Maybe correcting their emails still, but, like, there's very few rooms that, you know, like I said, I'm dumb, you know? And I'm just here, and I get into these rooms a lot of times around AI.

**[02:02:46]** And I'll be the smartest guy in there about AI. This is scary. I thought way more people were using this and like taking advantage of this time. And when you really comes down to it, it's a very simple 3%. Yeah, this room right here is impressive compared to what's happening outside this room. But I think most people don't understand where they are at, what they're doing. You don't know any different. That's the literacy piece. The reality is like. they have been using it a certain way. I mean, it was a chat environment for so long. Yeah. And there was so much hallucination, you know? Well, it's literacy, and it's also, like. sort of seeing what's possible. And then, what some of you guys have echoed, which was… the best CEOs. are going to be the best AI users is sort of the central theme, right? So, like, they're all skill workers, so they're just going with what their perspective of life is. Also, most usage is, like, single player, right? People are in chat, they're in their own silos, their own thinking. That's why I love the idea of.

**[02:03:44]** like, this is not making a multiplayer, we're seeing how we're prompting, how we're using Whisper Flow. I think it'd be really. access like a hive mind of other people's whisper flows because we get closer to how we're seeing each other think and prompt and even like feed that into our own business being like hey no way you're getting access to my whisper it's like let me see your chat I've got a half a million words there is no way so like some some flavor of making it more multiplayer is how like a lot of these individuals can. Even if it's something like this, like, like having a live board of sharing active projects. Yeah, with everyone in the… That was gonna be my ask, and just something to bring up, I think we just started the Slack channel, but more frequency and everybody being involved on that, sharing what's going on throughout the week, unlocks, stuff like that, like, that really helps. That's super cool, and kind of expanding on…

**[02:04:41]** Chance's idea, like… someone shadowing you slash your businesses for day two, and then being like, these are your top three agentic flows to build. When I hear you're finding properties like that, I'm like, dude, we could get together, I could sit down and do some shit. Yeah, so, uh, there's a few, like, platforms that I'm looking to stack on this. One is that every time that we do one of these meetings, it also gives everybody in the room access to the full building. And so, that means that after this is done officially, you can go and co-work together. And so, I do want this to be member-led, like… It's not for me to always get in between of every deal and make things happen between everybody, and also, I'm not trying to get a piece of the pie of things. I want y'all to naturally want to be curious with each other's businesses, which is why we start with roses and thorns, so you can understand, and so if we start in connection afterward, y'all can go to lunch, you can go co-work.

**[02:05:44]** this whole space is available, and so that's part one, is, like, co-working together, and, like, that being member-led. So even just if you all are open, the invitation goes to go in Slack, you have all have access, say, hey, I'm co-working today. Anybody want to join? And, you know, not everybody wants to go and co-work. Like, some people want to have their 10 desktop screens with, you know, all of it, but then there's times that it's like, actually, I do want to… do that. Second thing that's been really valuable, and one of the reasons why I started this, is because over the last. two to three years, um, and even before that, really. Uh, co-working and doing what we call hackathons has been incredibly valuable, where we do two days of freaking hard work, and then we get two weeks' worth of.

**[02:06:34]** work done in two days. I'm guessing we could probably get two months' worth of work done in two days with the things that we have nowadays. But Darby and I have been doing these every 90 days or so for two years, and even before that. when Darby and I were living together, uh, at the early days of Jasper, it's like, the stuff that we would do… we wrote a book! in two days. You launched businesses in two days. Kickstarter campaigns in 2 days. There's so many projects in our life that happen in 2 days. And so, just knowing, like, it's a slingshot, you pull back for 2 days to shoot forward, like, that's a quantum leap. Now it's… hackathons are 4 hours.

**[02:07:16]** I got 2 hours. Yeah, so, um, you know, what that looks like, possibilities here, is, like, we do a Friday, we start, we plan in here, because it all has to start with a plan. You come in here, and then afterward, we get part one of the project done. By the end of the night, we all go out to lunch together, or dinner together. He said lunch and launch. Lunch and launch? Fucking awesome. And then the next day, on Saturday. we all come back into this space, and then we dive deep, we collaborate, we see, you know, what that looks like, and by the end of Saturday night, we all go, you know, we do a little presentation, we share on the board of what we built, a little show and tell, and then we're out. So by, you know, the end of Saturday night, we're… we're at home cruising with our new project. Um, so that gets me excited to host that. Uh, it probably wouldn't be in this room, it'd probably be in the downstairs, where we have more space and more people, and your teams are involved in your projects, right? So, that's part of that.

**[02:08:20]** Um, the third platform that I'm looking to add on to this is the Agentic Show, and this is something where it's a show-and-tell platform. And so that gives y'all access from a one-to-many distribution of what you're building. And so, uh, it's like… I think that if that can be ungated in a way that gives you a high-quality definition anchor piece in maybe your marketing funnel, or maybe in just…


## [02:08:45] Community updates — the Agentic Show, the member portal, what’s next
*Austin Distel, Cristian*

**[02:08:47]** a moment in time, a bookmark in your life of, like, hey, this is how I launched that project. It's not only showing what, but also the how. So if you're open to sharing that publicly, this is kind of a platform to do it on. Because I do think the show-and-tell and creating a whole library of use cases and projects is frickin' awesome. Yeah. Huge. Yeah. Who's down for that? Do you have the words? I don't… from Bookmark, looking back. I don't… I'm sorry, I don't… I don't really worry about it. I… I… more of, like, every side project that… I'm, like, so glad I was involved with it at that side project, you know? Are there times that you're like, I wish I didn't do that project? Um, no, I, I just…

**[02:09:30]** I haven't been super like public about what I'm doing. Ohh yeah. Yeah. I'm just curious who's down to be on the genetic show. Raise your hand. Yeah, Christian's gonna be helping me on that. There's no mistakes, only lessons. Yeah, right. I believe in all of that, I just don't… Do it on public stage. Oh, sure. Yeah. Okay, guys, uh, well, I wanted to allow this conversation to be fluid in this way. This is the longest roses in the dorms that we've done, and I'm just curious on feedback, how valuable was this compared to a structured format that I've had in the past? I think a mix is great, but I mean, I have, like, seven ideas that I've already ingested from everybody that I'm gonna go implement. So it's, like, just hearing these things, like, the different platforms or ways that we're doing things, like, boom, unlock.

**[02:10:19]** I don't know the past, but this was great. Okay. Because there's been times that I've… I've helped everybody, you know, discover a very specific constraint, like the 3 clips out of a long video. Here we are 2 weeks later, and that job is done, now that's helpful. Um, you know, a little bit more personal attention on your own business. But hearing the mirror and reflection of what everybody else is doing is also valuable. And I want you all to connect and, you know, actually understand each other and how you think. So maybe there's a mix of both. We start one event, one AI boardroom does it this way, and the second one does it the other way. It's probably the best of both worlds because we've heard from each other. I don't want to hear Chance again about the same thing too. He probably doesn't want to hear this. So getting more specific while giving ourselves a four week runway to come up with more roses and thorns as. you know, you have enough time to go come up with more problems. Yes. If not, it's the same story. Yes. There might not be enough problems. Yes, you also can feel that this room is growing, and um, and so if every member showed up here today, we'd actually be in both conference rooms.

**[02:11:27]** Um, and so, beyond that, it's like, we can either split the room into two divisions, or we can go downstairs, and that's a 40-person seat room. This way is better. Yeah. I mean, like, we tried to do the original meetup, was also, like, we tried to split, and then everyone is still in the same room. Oh, yeah. Because, like, you don't want to miss out. And I think everyone's showing up, like, that's for me, like, I still want to learn. I'm here to just… what can I absorb? We're writing things down, like. It's the nuggets, so I feel like this structure that we just did, uh… Okay. the bigger ones would be, like, if you did the show and tells downstairs, if you had both people, because that would be really good to get feedback from that many people, if you were the person up on stage, you know? But I agree, like, on the smaller ones, split it up, like, this is, like.

**[02:12:18]** the intimacy, I mean, a lot of people pay more money to make… to buy access to a smaller room, right? Yes. Would it help to curate the rooms first, like, beforehand? I think you shared one the other day, that, like, an HVAC guy was here last week, or whatever, and crushed it on some leads, or something like that. And I'm like, I gotta go meet this guy, you know? What's really cool is, even if you're not in the room, we now have the transcript, and so you can even query, it's like, hey, Claude, based on what you know about my business, read this, and like, what are the magic moments I should check out, and then who should I reach out to? Right. Getting, like, content gold, because it's so valuable. What I'm finding is, like, the more agentic we're getting, the more we actually want to meet in person, because that's how the inspiration, the ideas, the collaboration happens. It's actually more fun, too. Well, I heard you were launching this, so I was like, this is awesome, because, like, man, I was. a lot of money to come to my house once a week, you know? Like, a lot of money, like, hey, like, I'm dumb, keep coming, you know? Like, I got more people, I need to learn this stuff, you know? Like, a steady stream of, like, insights, and it's working, and then you can, like, decide, like, okay, now, how can I discern what do I want to build, and, like, apply my real attention to it. Right. There's so many tools coming out that, like.

**[02:13:28]** right now, we're kind of gearing toward, like, what are we doing with Fable? I'm hearing some people haven't quite jumped in yet, right? It's that there's so much happening on the cutting edge that it is hard to even, like, get out to stop and try something new, but I think that that's where… that's why I'm enjoying a lot of these meetups, is because. there's new tools, or there's new things happening, and then it's like, the show and tell, or here's my experience with it. That's what I'm doing on YouTube. I'm like, when it's launched, the first thing I went and did is find all the people, like, I've had it for a week. Great. You know, and I was learning from that. I think what's cool. AI-focused masterminds. Think tanks is… There's so many people… that don't run businesses or actually revenue-generating stuff, that are still into all the cool new tools, but aren't… it's not going towards revenue-generating stuff. So here, it's like…

**[02:14:21]** at least the perspective today, and from a couple Fridays ago, it's like, okay, you guys are all doing shit that makes money. So, like, I take… I'm taking notes that are more like, okay. I can turn this into revenue, not just playing a video game. I'll put both of those points, like, you know, you go on Instagram or anything like that, like, there's a new AI reel, and check this, and check that, and Claude is dead, and this is live, and all this, right? It's our constant, and uh, so… you can get in this sense of overwhelm, or you just stay, and you're saying, like, hey, I'm using this, it's working, I'm not gonna go try anything because, like, I don't have the time to delve into learning it, right? So, like, by having a group like this, you kind of have a North Star to, like, stay, like, hey, we'. I got enough people trying all that other stuff where I can ask if it's worth it without me having to go, and I can stay on building, so I think, like, getting in the same room with a community of the same people on a regular basis is, like, gonna be nothing but beneficial. For sure. Yeah.

**[02:15:20]** Yeah. Um, I'm curious, CT and Justin, you guys are more advanced. You're… there's three levels of AI builders, um, you guys saw on the sheet last week. The third level is really an agentic CEO, uh, one where agents are OpenClaw, Hermes. dashboards, you're thinking about it, and you've even been able to cut your team, grow profits, that level. So I'm curious to hear, being a level 3. what is the most valuable part for you, as you think about as this grows, and what you got from this community, even though that you're currently at the, you know, on the cutting edge? Yeah, for me, I mean, being in a room where there's a mix of levels, because, like, no matter what level you're at. I think taking, like, taking the ego out of it, like, when you hear a level zero, or someone who's just approaching it, they can unlock an idea that you would never, ever think of, whereas they're at that level, and their approach, like, damn, I didn't think about that. So the mixture of that is great, and then I think what.

**[02:16:21]** Like, maybe every two weeks, we do the, uh, unlock of, like, what we actually need to be doing with the action items, like we did last time, and then doing the show and tell, and the, like, the more conversational piece, that way we have an in-between, and taking advantage of the showing and telling, the conversing, and then. take mapping that based off of the methodology that you have. That's been a massive unlock, because to your point, like, there is no North Star. If you're just scrolling, you just get stuck in a black box, and it's impossible to move forward unless you're in these rooms. So, um, that's where, really, the value is. It's just hearing how people are actually using it, what's moving the needle, and what matters, versus just. programming to programs. That's what helps for sure. CT? Yeah, I mean, I would echo that, is that, for me, it has been… staying in that curious beginner's mindset, and so showing up and having conversations or learning and absorbing. Because for me, it's at the point where I think it's now just trying to improve the different workflows, the different runbooks in the systems.

**[02:17:21]** Um, based off of what people's pain points and what they're experiencing. And so it's like that… The idea of… you guys are fully in it, yet you're talking about bringing in experts to come in and also do it to keep you on that front line, and so it's like that… that's kind of where… where I've been learning a lot of the notes that I'm constantly taking is just, like, constantly listening, constantly trying to learn more. feeding that through my business brain, my personal OS. I think I've been more passionate, taking everything I did for the business, and now applying all of that to how I separate my second… my second brain for my personal life, and having, like, a personal vision. And now I've got a completely different set of runbooks. And that I'm, that I'm working with, right? So it's, it's really just like seeing that. And so I think community does that. Like I think one of you was saying was getting out of, getting out of the box and actually humanizing. Yeah. Yeah.

**[02:18:18]** And then just being able to, like, this is a muscle that we're working, right? So being able to articulate and tell others what we're doing and be able to show it, not just like, oh, I one-shotted it, well, how did you do it? What's the technical backing? Like, being able to practice that and, like, showcase and speak to others, that's a tool for everybody, so… Yeah, and I think when you get so much in it, there's… And I think it's the aspect of. I've been at a point where it also feels great to give or share, um, a lot of the things that I am doing, and if it can help impact other people, like, that feels just as good as when I get a really cool one-shot of an experience, right? It's that. So I think… Um, you know, I'm… I like when I can…

**[02:18:59]** convince someone to, like, get out of their, like, chat search experience, you know, and treating it like Google. Um, or people that are kind of in the uncomfort of trying to fully dive in and stuff. So, like, and then seeing that, like, David Goods also was one of those people, yeah. And so, it, like… seeing who he is today, because even now, like, 6 weeks in, he's just become a completely different person. Yeah. I have to get my team to download it to use it like chat. They haven't even crossed that realm yet, you know? Like, there's… No, but any of ChatGPT, just Gemini, use it like they're scared of AI. They think it's, like, gonna… reach through the computer and steal all their money, you know, like, that was interesting, because that was the that the talk that I was at with the AI fluency is that people treat it. It's, I liken it to when people were afraid, you know, it feels just like that. Because it is, but it is, because they don't understand it, they don't understand the guardrails, they don't understand governance, uh, they don't understand the coherence of information and knowledge layer. The… because of that.

**[02:20:05]** they don't understand also what's possible. So there's not… there's the outcome, and that was, like, one of the biggest takeaways, I think, in the first one that we went… we… the first, um, masterminder meetup that we did, um, me and Isaiah couldn't stop talking about, it's all about outcomes. Like, an outcome… we are outcome-driven humans, and when that outcome and the goal that you have. the how to get there, the strategy that you can kind of defer to yourself on is, um, is where the unlock really happens. So when people kind of get… when you get to that point of, like, what's possible. Well, you can get your time back. You can… you can focus and think and be more working with the team, because a lot of things are…

**[02:20:48]** being organized workflows for you. Yes. That's a good transition into outcomes, um, and so we're gonna spend… we have one hour left in this container. Uh, afterward, y'all can go and get lunch, um, and then… What the point of this next hour is, uh, show and tell. If you need to go get coffee, you need a little break, that's okay. Um, and then, you know, what I hope to unlock for you in the next hour is if you haven't used Fable… You have 10 days to use it, uh, you know, to maximize your… I like Prashant's plan, we got… I gotta go get 10 accounts now, because I got 10 days. I did hear that they have… they're basically planning to then take it down, to then try to optimize, to then bring it back in a way that's efficient within plans. Okay. Alright, so it's not, like, a complete permanent thing? Sure, sure. I think there was, like, a few, uh, candidates, maybe, to take it away for a moment? Yeah. Makes sense. Well, since it launched, I…

**[02:21:46]** did a little personal challenge of launching, like, one new project a day. Cool. That's, like, you know, using Fable. Um, you know, and so I'm show… I'm gonna show you a couple of my projects that, like, have been asked, or have been on my to-do list, or I was just like, I… I wanna just see if I can ship. So, um… Yeah, I'm gonna just share a few things, and then Justin's gonna share, um, as well. and we can break for 5 min, and then I'm going to get this set up and then see you back at 5. That was just like a 2D rendering. I didn't click through it yet, but I was like, Oh, that's so ridiculous, especially from like such a good mix for like mastermind stuff like real tactical stuff. Um, David's story, Minecraft's story, and then also Mixed Media's story. So, yeah. Yeah, I would say… I would say the recaps and follow-ups and stuff this last time around from that was the… I was most engaged with the little follow-ups, however it was from, kind of, the previous stuff you had done.

**[02:22:50]** Yeah, your Instagram. But like when we did it, you like, you were like, had a little whiteboard, and you like to like a debrief. The debrief. Yeah, the one you tagged me on like, Oh, this is good. It's also cool to be in this room, because if you're if he's getting feedback like, Oh, that was super valuable. Then we just know it's gonna be so valuable to the broader audience. Right? Well, that's the lens I was taking, because I was like, I think that that. Especially because I re-shared it, and I got a ton of comments, and likes, and asking questions, stuff like that, right? So… Yeah. So I would assume you're also getting the same thing. Yeah. Because I'm saying, like, that was really good. And so… Because you, like, took the, like, takeaways of the thing, and it was just, like. compressed, and I was like, yeah, that was what happened. Totally. So I'm just thinking, like, how do I do more of that, and then also, like, bring you on stage into the discussion of that? And so that's really the show, yes. So, like, how do I create an anchor point for you to be showcased in the limelight? What is… what is the…

**[02:23:48]** spots that you were looking at. We went to, what's his name? Yeah, yeah, Content Factory. Yes. Yeah, that's one of them. That's one of them, yeah. Yeah, um, there's another, so I'm in this community called Front Row Dads, and one of the guys, Logan, has that, uh, has a studio, and. the podcasting's so critical. It's, like, a beautiful studio, and he's, like, an artist in the way he films. Who's, uh, Rosetta? It's, uh, Westlake over by Swedish Hill. Okay, cool. Yeah. Wow, there's a three-person one. Yeah. That's cool. This is gonna distract people. That's cool. Bro, you ever get that you look like Avicii? No. Bro, I've heard so. You look like a frickin' DJ. Like, Avicii, like… I love the Avicii, so… It was great. So, what Zach was saying, from the Content Factory, is that that one big room that's kind of set up for conferences, apparently they can block it all out, and they do the kind of drop-down light to kind of give it that effect, too? Exactly, that's the Diary of the CEO style.

**[02:24:51]** Exactly. Because that's the case code. I haven't seen an output from their studio. I was there when I would construct our studio. It's great. Yeah. The way it's done with, like, little shots, and it's so basic, but yet it has an impact of, like, the focus. For sure. Yeah, so me and Zach were showing me around as they were building the blackout, and they were building that, like, little dome thing in the middle of the table. Yeah. So that's 1 of those I'm considering. And I like that. It's kind of a done for you. I'm thinking as well like that makes an easier makes much easier. Yeah, yeah, I didn't mean to haunt you. No, I think you said you're fine at shopping. Have you checked out? I'm not. I'm not. So they they're in too much. Yeah. They've got podcast episodes around as well as media focused as far as like they were on. They're like, they don't have a whole lot going on in their lives. They've got, I think, a fucking 6 person set up, but Netflix style cameras.

**[02:26:03]** all the mics and everything. I believe they do. Yeah, there's saw that. That's like, and I like that a lot of these are doing. so much content already, and it's been using B roll to create everything. So I need to start batching it out. I've been really utilizing the trial. So I'll do like one video test about 5 to 6, you know. So it's like, it'd be kind of different. I think that would help. And then whichever one. I'm not 100% going to. No, I have like a meeting with her and just ask her, walk me through what she did all week like a couple of times.

**[02:27:02]** I'm trying to figure out like the actual system that's repeatable. Yeah, there's stuff that's like hitting really hard. Also ask her how resistant is she to it? Finding the balance. How does she feel about AI? Yeah, that makes sense. We're finding it. Besides the point, you know. Well, again, I guess. You do, yeah. No, I used to. I wish I could. I mean, I was that way. I'm 42. Alex does both. Yeah, exactly. So that's why it's like. Okay. I'm trying to figure out. Time cyber. Well, actively trying to do that. Do you invest in restaurants? Do you invest in restaurants? Do you invest in restaurants? Do you invest in restaurants? Do you invest in restaurants?

**[02:28:12]** That's why I didn't even talk about it. I was curious where you were last week. He's still looking at investors. It's really hard for him. I'm still remembering when we got on the call and what you showed me. I wonder what you're going to do with that. We're more behind. Most likely. Yeah, it's nice, man. Yeah, I posted. It was just 70 and we're fine. Stephanie posts across 6 platforms in 2 h for 2 clients. Yeah, it's like my new record that I've done. Give me a refresher in the copy. Oh, cool, like it's like a brand aware captioner, but it digests the info. It digests like the video, and it takes a look at the content, usually inspects the content, and then applies like your brand voice to be able to wrap it all together to like a caption that's like optimized for for a platform.

**[02:29:10]** Do you still have it just for yourself? Yeah, I have like one client on there, but they're like, they're like two other people and it's a bunch of bullshit. But anyways, yeah, they like wanted a white label a while ago and they just haven't really gotten their shit together. So because I like literally, I'm going to need that. Yeah, dude, it's just cool. I mean, it's really beneficial if you have all of the platforms there. which you should. You should have all 6 primaries at that point, and it's like it's fucking sick. It's just good to know that one of my girlfriends, you have, you know, 6 figures instead of one. A lot of people are just on Instagram, maybe Youtube. They have like Tiktok for fun. But you know, full marketing is like all the platforms utilizing them every fucking one. Yeah. Now my role is AI marketing.

**[02:30:10]** marketing coordinator so I'm going to have to think through all that stuff it's just like put all that together that would be cool we should get on Auto Social I would love to like kind of Master this this is sick you know it's cool no absolutely yeah dude bring some to the table and we can talk we can talk it over figure out how we can. utilize some of my tools. It's cool to see that for the long form. What tools have you? I think you mentioned a couple of different ones. Right now, like my priority, like long form style content is taken from golf footage.

**[02:31:08]** what would take me 3 days. I was getting it done in like 15 min, right? So just taking all that information, you know, getting rid of the clubs, putting together all the like separate segments and topics, compiling, removing silences, detecting issues, and then just fucking building me out my piece. And then from there you got to cover it all in B roll, and that's a. Put a lot of time into it. To be honest, it's not a tool yet. I haven't built it into it. It's just a bunch of skill files. When you say the Bureau, just the collect of it, and you already have the.

**[02:32:07]** essentially, you already have B-rolls. You already put out. Obviously you already put out content. It's just like having AI to essentially select the right B-rolls in that selection. Yeah, it's like, I'll walk through a house like a construction job site, and I'll speed on my camera. Press record speed, walk through my gimbal, and then I'll like, and. record, right? Yeah, like, I want it to be able to take those ins and outs and get rid of the bullshit. See the nice, solid, smooth, flowing clip, and then read that clip and then index it. It's like walking through kitchen building, and it's back through its own little folder, and so Claude's able to then like go through this. I index like amount of information and content. Okay, like, this clip would be good.

**[02:33:06]** because it just makes sense right? And so that's the second. That's the second going through B roll, indexing it, and then allowing apply it to the long form interview. That's the next step. And really, that just comes training, training it to see training. I would directly use 12 laps processes. You mentioned that 12 laps. It doesn't remember what's actually talking about what you do. because you can get you can get some really solid output. They don't do word level transcripts which sucks, but like the outputs that you get from it. Claude just ingests it really well. So I just like, send the whole long form piece through, have it go through it in different ways a bunch of different times. I'll put a shit ton of information to be able to feed Claude. So it has the most context before it approaches my content.

**[02:34:04]** And they get updated over time. That's like kind of the brain. But I haven't implemented it as a distributed direct interface super well yet. So entire catalog. All right, guys. So a little show and tell. I'll keep these kind of brief and just keeping it as a highlight. And then we can circle back on what we want to double click into. So, um… Yeah, my… my goal with setting up these was to make it quick and easy, not to make it perfect. Um, I didn't approach this as a developer standpoint of making it, like. you know, scalable and all this stuff. It was just like, okay, let's let, like, Claude rip, and see what happens, and just solve the outcome, even if it's a little bit messy. So, uh, I would love to hear feedback from others that are using this, of like. What your workflow is that can make this even better.

**[02:34:57]** But the outcome I was trying to get to is, as soon as this meeting ends, or any event, because these are all transcribed, you all know that, what is the most valuable, highest impact way that I can deliver something to you quickly?


## [02:35:00] Show & Tell — Austin Distel: event recap microsite
*events.agenticsociety.com*

**[02:35:12]** And so, creating a, uh… Uh, a landing page that is for every single event. And which pulls in the best ideas and the people in the room. So… Uh, Fable created this. as and it's published on a subdomain events dot agent society dot com.

**[02:35:35]** And so this is Friday's event. Uh… What it has is the video, the transcript. and then who attended, the big ideas, the top 3 ideas that were, you know, the highest response, enriched by everybody in the room. And so the beauty of downstairs is that there's actually microphones throughout the entire ceiling. So that means that everybody's conversation. the little ones, too, are included in the transcript to enrich it. And so now you're getting the feedback.

**[02:36:07]** on David Gonzalez's idea, as well as him presenting. And so that makes this even more valuable. In this room here, it's that Cisco bar, but what's cool about it is because in the beginning, we started with roses and thorns. and you said your name first. Now, it knows face, person, and story to triangulate. your future feedback. And so, that's what this room was able to do here. And so, when I create this later on.

**[02:36:39]** it will, um, you know, be able to bring in a member profile, be able to, uh, you know, showcase your idea, and, uh, the kind of tangible deliveries on the back end of that. Um, currently I have this only, uh, shown to members. And so, uh, you know, I think that there's a future version that is, like, gatekeeped, I think there's a future version that's redacted, I think there's a future version that has all these other pieces to it, so this is where we co-create that together. Um, but ultimately, like. The outcome is, this is something that was very valuable as a delivery mechanism, and these quotes, like, a round of quotes of, like. How cool! This is literally, like, a Twitter feed now of great quotes that came out of an AI mastermind. Um… The big ideas. Who delivered that big idea?

**[02:37:29]** Here's one that CT had. Play before you build. People get real results when they spend more time on the right questions than the code. Speed only helps once you've aimed it at the right outcome. Let's go, CT. Let's go. Austin, you're missing the pony. Thank you. Justin Day, aim every build at one revenue outcome. The wins that mattered were not clever tech. They were clear. More traffic, more leads, more time back. Yeah. And so, like, you know, you think about, this is something that, how do you turn one transcript. Into a deliverable that's incredibly. valuable. And you have to do that by enriching it a few ways. So what are the data sources? Um, first is, a transcript is nothing.

**[02:38:25]** until it has context of who's in the room. And so, this is enriched with the, uh, Luma event registration page. So, the… responses that you all gave when you registered for the event online is you said, here's what my… my name, my business, uh, and what I'm trying to achieve with AI, and what level of AI builder I am. And that now enriches the transcript when it triangulates who you are in the transcript. And so when you say your name first, and I, at the end, had everybody else share. a shout-out to the person that gave them that idea, and they echoed it back. Now we're getting even more enrichment of the transcript. So… Here's what the challenge is in in-person meetings. All of our computers are not registering on Zoom account, and so…

**[02:39:19]** having, uh, transcripts with the individual person saying it into their microphone, that's really easy to do. It's hard to do in this kind of ecosystem. And so, by getting that very first point where we say the name out loud first in what we do. Really does help enrich a transcript. Uh, that's how I was able to get this delivered this way. Um, yeah. So, other pieces, right? Like, how did I get your all's images, right? Like, all of that is actually kind of easy straight from having Claude go and extract that from Luma. So then, in the future, as you add your profile to Luma. then it pulls that into this. It pulls in, you click it, you can go and find their Instagram and their X, and that's not research that I've done on you, it's that you've already done the work. you've registered, you create, you know, Luma account and all of that, and then it just enriches this. So, um…

**[02:40:16]** Yeah, and then, you know, okay, well, what's also the outcomes, right? Like, telling Claude, hey, well, I want this to be also a… this event specifically is for members to bring guests. And so, anybody that's in my ecosystem that's considering this, or yours, um, now there's a very clear one call to action is, meet with me. Or attend the next one. And so, uh, yeah, just like getting more involved. Uh, the way I built this was very simple. Cloud code, new GitHub repository. Just a new project. I create a little project like this, uh, and then it posts on Vercel, and it's super cheap.

**[02:40:58]** Uh, and you can do all of that from within the Claude chat. And it was done in, um… That one took a little bit longer, because there's more data ingestion, but it took about 2 hours. Yeah, so I spun up literally now a microsite. That's faster than a happy hour. Lunch and lunch. Yeah. And so now I have, uh, a container in which, uh, here is Luma embedded on the site for all future events. Yes. Why, why, why… I feel like you're at a point now, you should just build your own Luma, and ask those questions to create those profiles. When they're signing up, just ask the same question. Because I think Luma, part of you just put your phone number in, and it kind of knows who you are.

**[02:41:43]** I don't know, I guess, stored information, right? Yeah. But I'm just thinking, like, that point… But I'm just curious, is there really a reason for doing that? Um, there's sometimes, like… I… Okay, so, like, Darby and I threw an AI mastermind, or kind of, like, an AI event kickoff party for South by Southwest, and about 30-40% of the people that arrived were actually discovering it through Luma. Oh, I see. The discovery platform. That's the reason I discovered Luma. was because people are talking about it, and I was like, oh, shit, there's, like, all these cool communities and groups and stuff. Yeah, he went to a bunch of events after that, because I invited him to that event with you. He was like, oh, there's more! Yeah, no, the outside, like… It's the new event, right. You can also trust, like, it's like, I'll send you the Luma.

**[02:42:31]** So it's almost like there's trust built into, like, Luma being the event platform. Okay, cool. Makes sense. Yeah, um, next thing is that one of the features I find valuable about Luma is that. quick blast text message to everybody about an update, something like that. Yeah, that was great. And so just being able to do that while driving home. Yeah, I got that. Yeah, that was so easy. So anyway, any, I'll go on to the next one, and we can like double click into any of these real quick. Do you have a style for the branding that you have here? How do you find the branding? Oh, thank you. So, I mean, I… this is kind of part of, like, what I… I do, uh, is, like, I have, like, a lot of thinking about how the brain should feel. So, in my prompt, I'm telling it, you know, that I want holographic lettering, that I want, you know, a rich deep blue as a, um. you know, background, I want… use the white space as a… so I'm, like, describing it in that way. Uh, I also built my original site on Webflow, and I did have a lot of opinions about how that should go, um, and I've been a Webflow user for 10 years.

**[02:43:36]** I, uh, being, like, a former… I don't know, I don't want to call myself a designer, because… but it is, like, I care about design. Yeah. I care about the details. You did have the, like, number one best design webflow site of the year. Yeah, I did. I did win that award. Um, uh, and so… What I've always, uh, you know, I've taught a course on, like, high converting design, you know, and so that is something that I have an opinion about, and what was really cool is that I could give, because Webflow has an MCP server. also connected already in Claude, I actually said, hey, I want you to duplicate the components that I have in Webflow, and I want you to bring over the style guide, the fonts, the package, this whole CSS, into the new build that's posted on Vercel. And then, guys, I'm telling you what. I find that this cleaned up a lot of the CSS classes that I have not had the time to perfect. Because, um…

**[02:44:40]** Yeah, I mean, just the way that it was able to build this… and I think it's, like, really, really close to what I would want it to be built in. There's, like, very small things that I would change, but I'm giving up all of my opinions for the sake that I got all my time back. Yeah, yeah, right. And so, this is where it's, like, that is invaluable. And so, I'm really highly considering, after 10 years, leaving Webflow for a simple GitHub, Vercel, and Claude combo, because I'm able to launch so much faster. And so, yeah, this has been a huge breakthrough for me, in being that, like. you know, as I'm building funnels, and building… SEO-optimized, uh, whole component libraries of case studies and individual landing pages and all this stuff.

**[02:45:32]** Jeez, this is fast. It's insane. So, uh, second project. Um, I'm an investor in helping take an Austin artificial turf company nationwide. Um, got involved with them last year. Uh, so I'm on the, I'm on the debt financing round. Uh, I gave them a convertible note. And so, it… when we exit, my debt turns into equity, and um… and so, I help them here and there on just different stuff. One way that, uh, I got involved with them is, like. hey, y'all need, like, a video case study. You need to share stories. So, like, okay, I'm gonna be also a customer. Um, I had them install artificial turf at my Airbnb. I had an Airbnb for bachelorettes in Austin. And so, uh…

**[02:46:19]** I basically had them, like, create an artificial turf putting green, and basically I recorded a case study, and I was like, okay, well, this has been kind of sitting around for a few months.


## [02:46:30] Show & Tell — Austin Distel: Waterloo Turf case study
*one-shot landing page*

**[02:46:30]** How do I create something so valuable for the… every franchise owner for them nationwide as a case study that they can then go and sell to any Airbnb owner? And so I did this in 30 minutes. This is a one-shot landing page that took a Loom video, which is 11 minutes long, into a landing page that's branded Waterloo Turf Case Study. Get a free quote. Um, and it's optimized, I made this high converting, SEO optimized, and all of… and on brand.

**[02:47:05]** It pulled in before it happened. So, here's some of the things that came out of, uh, my learnings in this project. Fable 5 has more taste than any other model I've found. Its ability to understand the context of a photo is better than any I've ever found. It understood… I have, like, a couple photos on my, um… Can I plug in for, uh, battery? So, uh…

**[02:47:36]** Basically, I just put a little folder on my… in my documents that… GitHub and Vercel have… GitHub has access to, and it understood what a before and after photo looked like. I did not name it before photo and after photo file name, which I would think that, like, that's how it would find it. It actually just understood that naturally. That's insane to me. So the ability to index photos… And be able to use that was really remarkable to me. Um, it created…

**[02:48:08]** This interactive widget. On its own? I didn't ask it to do this? Wow. It did the same for me. So, this is just so cool. Let's take… A website for a glass company. A micro-tool on a site saying that, you know, very interactive. Insane. Uh, it understands, I was like, you know, I had to go through 3 skills, I convert… I think about, um, projects of, like, who's the stakeholders, and then I think that in each individual skill is an employee that is that stakeholder. So, like, whenever we do a round of review for a landing page. It has to go through brand, it has to go through conversion rate optimization, it has to go through copywriting, it has to go through SEO.

**[02:48:56]** Um, and then it has to go through integration, uh, technical integration, the plumbing of it, making sure that all the pixels are firing, all the stuff, right? And so each one of these is a skill that I had it, it automatically ran through each of the employee skills. For each driver review. And then, I showed y'all, I recorded this video already and put it in the, um, thing, so y'all can see that. Each iteration clearly got better. And so, but it was recursively doing that. So, very cool to see it, like, get better and better. Um, I handed this to the founder, and he was like, this is insane, right? Like, I was just expecting a PDF of, like, a before and after photo and a quote from you, and here I got, like, something that.

**[02:49:45]** it's… Incredible. Yeah. Yeah. So, I don't know, um, due diligence, and so, like, it… I don't know, I find that this is just so cool, and what I know, guys, in my work on social proof marketing, is that it is one of the most high-converting landing page styles that you can build, and it's one of the highest-converting ad copy styles that you can create. So if you want clicks and you want conversions.

**[02:50:15]** Literally, just put your customers' voices on a platform, and then… so the more that you can do this. And it used to be a lot of work to do this. Like, imagine capturing a case study per customer. Literally now it took 30 minutes to do one. Do you run it as a subpage on your main website, or give it its own URL? Uh, well, the way I did this is it's just a Claude project that I'm gonna give him, but what I would do on your all site is that you would create a slash customers repository, and then you just let it, like, do as many as you can. as wide as possible as often as possible and then that just gets huge I've heard of other people doing it as a separate website that's like even like you know waterloo turf reviews.com or whatever so then it acts as a backlink to the other website and they feed back and forth to each other he would know this answer better yes those are called satellite sites that increases your SEO power and your authority across the web so like having those micro sites definitely stay away from subdomains because those.

**[02:51:16]** eat against yourself, so there's no reason to do that, but having a separate site that's relative, specifically comparing and then, like, giving reviews, that'll drive traffic to the main group page for sure. Okay. That's a good idea. Cool. Justin is doing SEO for local services for two days. Yeah, so, uh, Nick was telling me, he's like, you gotta do, you gotta meet this guy over here. It was weeks ago. Yeah. Here we are. When I first saw this, first thing I went to with their website, I was like, this should be the top of their… Yeah, like, they have… they have… get a free estimate, but I'm like, it should be part of their hero. Yeah. Because it's cool. And I think that people understand there is ROI in general. Yeah. How'd you create that… just that dynamic, um, thumbnail? Uh, that's Loom Embedded. Loom Embedded. Like, like, you go to Loom… So you're just on the main website making a Loom video, right? And then just embedded it like a… You made the website from a Loom video. Did you have a template for scripting a Loom video? No. I mean, I kind of know what a good transformation story sounds like, and so…

**[02:52:16]** you know, I did the favor for them of just thinking through, like, how would I influence an Airbnb owner like myself by sharing the real numbers of that? Um, and so, literally, like, all I did… was… Go into Claude. Code, obviously, with Fable on.

**[02:52:38]** And then… share… Get the embed code so that it has, like, the responsive thumbnail in there, and then download the transcript. Get that, and now it has all the context it needs for the copy, and then, you know, it goes through my different skills of a copywriter, an SEO, a design, and something that was, like, I… I want to just have. a subdomain for me to be able to launch projects here and there. No index, so this is, like, just a private file, but on my distal.com domain. Yeah. And, um… And so now I'm just handing his team my GitHub repository to be able to host this on their site. Yeah, that's great. Yeah. You're just very thoughtful to even, like, start the Loom recording on their homepage with that video. I just…

**[02:53:29]** It's a great touch. As you scroll down the site, get the amount of money in the time frame, the cost, you've got the objection of five years later, so next, scroll down, you're addressing an objection, then you go keep going down, then you've got, uh, same yard, different businesses, before and after comparison. Um, then guests don't book square footage, uh, so this addresses the inner stories they have. Yeah, it's the, it's the competitive market, like, yeah, exactly. And then what the install actually looked like, this is, uh, addressing… How it works. How it works. Then… Outcomes. So, like, real money, putting money into paper. This is flawless. Yeah. Visual aspects, right? Like, this is social proof. This is how I launched the foundation.

**[02:54:21]** Yeah. Yeah, just get a student, tell them the story. Yeah, exactly. Um, due diligence, answers, and, you know, ending with a call to action, so… Did you already pull up how you set it up in Cloud? That very bottom, can you scroll to the bottom of the page real quick? You hit, you hit him in the fucking heart right at the very bottom. Your listing is competing with thousands. Yeah, and so kind of… The punchline of, like, literally why I did this is that there's 11,000 Airbnb listings in Austin, and there's only, like, 10 that I'm really competing with. that have a 5-bedroom home that sleeps 16 or more, with a pool, a hot tub, and a putting green, a pool table, and a projector, screen TV, movie theater. So, there's 10 properties, but…

**[02:55:13]** literally, amenities is the difference of you and the square walls around you, uh, that everybody else has properties. What makes yours stand out is the amenities, and so that's kind of the thesis here. I did. Yeah, I only have one, so it takes 20 minutes a week for me. How much of the copy did you generate for that landing page, or was generated by Claude? And that's the copy. It generated all the copy, but it took all of the context from my transcript. Which probably has… I mean, I said stuff like this. And so you said that was one-shotted? Just the layout, the copy, the headlines, the sub-headlines, the eyebrow text? It's not one-shotted. Uh, there are four iterations of this page that, um… you know, I was like, oh, even better if it had their logo, instead of just saying Waterloo Turf. So I had to go to their site, download their logo, all of that, right? Um… So on and so forth, you know, the design, like, some of the colors were not exact pixel, like, I wanted to represent their brain well, so I was like, okay, I'm gonna get their actual color, but that kind of stuff, cool.

**[02:56:20]** Um, the… the next micro-project I'm doing right now, uh, Roman is probably gonna like this, because it's for, um, the talks. Basically, an agency runs our ads that… and I don't like that, because I want to be able to run our ads, or I at least want to keep up on the performance of them. So, uh, they… this is not yet fully built. I'm getting API access from them to be able to pull in meta ads reports. into a one-shot where I can see each of my studios' performance on meta ads, specifically lead ad campaigns, and how fast my team calls them. Speed to lead is important for lead ads, especially for local service-based businesses, and so… Uh, creating a… an accountability page for my own team, and specifically the studio manager, to say, hey. I got us a frickin' hundred leads this week, what'd you do with it, right? Like… Yeah, you're missing… I was just gonna say, you're missing clothes, and then who's…

**[02:57:18]** Yeah, and so… Yes, I do. Thank you. Nice to meet you guys. Alright, this is… I joined yesterday. Yeah. After lunch, so I didn't have this on my meeting, but I'll be ready next time. Cool. Thank you for coming, Dan. See you, Dan. See you, Dan. See you, Dan. Have a great day. See you, Dan. Uh, so this is an exciting project for me, because I feel like it's going to be empowering for our team to understand the impact of and where. new businesses coming from, because all they know is that, hey, look and go high level, there's new leads today.

**[02:58:43]** Uh, last project that I'm upcoming for, like, a 20-minute build, um… You know, it's gonna be basically a member's portal. That's exciting to me, of what does it look like to not have to rely on school, not have to, you know, think about.

**[02:59:31]** Um, so… you know, I was going to build it in Webflow as a CMS collection. Now I'm thinking, well, what does it look like to build, like, a members portal for this? What are the features of that? Um, and so that's going to be coming soon of, like. you know, where are all the skills, where are all the video recordings, where are all of the pieces, so that I pulled the room, uh, two weeks ago and asked, like, where do you want to communicate, and they all said Slack. And, like, school is just kind of there for, like, the training program for employees. So, creating something, um, like that, that's my big project with, um, Fable over the next 2 weeks, 10 days. True. Let's go. So, you're on API access for API payments for Fable, or how are you building so much on $200?

**[03:00:20]** Honestly, it was just very efficient. I don't, I don't know, like, I'm not hitting these limits on that. Like, what the heck do you have it, bro? Yeah, so I've run out of data on Claude in a good little while, you know? Yeah, they're not building heavy stuff. Oh yeah, super. Yeah. You run out on the regular? Yeah, only about 5 hours. 5 hours. Yeah, 5 hours. Weeklies are borderline, but I kind of trade it off, like if I'm burning so early, I'll switch over to Codex. I'm gonna go on Caveman and see what the hype is. Dude, yeah, check into it. It's fucking hilarious. And it saves a shit ton of tokens. There's a lot of token savers out there. I highly encourage some people to probably tap in, because no one wants this massive, lengthy response also. Yeah. And for you to have to tell it all the time, like, no, just give. give me what I need to know. I don't need to know how the fuck you did it, I really don't care. There's also, uh, captioning that happens, like, within… if you leave…

**[03:01:17]** I think within 60 minutes, it'll re… it'll have to redo the whole context again if you… even with the same session. And it just… yeah, it just… So, they reward you to keep going? Do you guys have any questions about mine before we move over to Justin? Can I ask just a general question, just to the room, more or less? Do y'all follow, like, a dude named Lost and Lucky on Instagram? Super cool AI dude, or whatever. Um, but he's been talking about, like, MD files in your file structure being more powerful than agents, right? Like, how agents became, like, yeah, you can get it to talk, but, like, you really don't need agents if you have, like, MD files. So, like. That has always got me, like, very confused, and, like, he breaks it down, like, in a simple way, but are you guys… and then, like, on OpenCall, I know, like, memory is a big part of the problem, so by making, like, MD files that have pathways to the next file and building out that process.

**[03:02:15]** Is that how y'all are building things, or are you still building it like, I have this CEO who's my operator agent, and then it has these silos of these agents, and then it has these worker agents? Like, how are you guys building things in that regard? Yeah, I built the… a plug-in that I'm happy to share with you, it's gonna be part of the OS we're working on that helps you set up that folder structure, so it's just, like, local on your machine, you don't have it synced with Obsidian to back it up. Um, but yeah, basically, just, like, a bunch of folders, and one is, like, your memory, one is, like, clients. then just organize it in a way that you'd want, like, an assistant to know where everything is sorted at. Yep. And then Claude, in my case, is just like, I look at this folder, this is your home base for everything, and then also here's a GitHub repo for code, um, but, like. It really is that simple. Yeah. Because, like, before it was, like, an agent, you had to plug, like, N8N and do all these different workflows, but now Claude just…

**[03:03:11]** with all the MCP and API connectors, it just will build it. So, those MD files are technically agents, just, like, instructions. Instructions, right? Yeah, instructions, yeah. It's gonna be for your agent to execute on, and once you do it once, have it save it as a skill. Right. And then the next time it does it, it's gonna be more efficient. It just goes and pulls it from that file. Yeah, think about agents more. Claude just came out with a blog to like really understand how agents work. And I think that you reposted something earlier about refactoring your thinking about agents as loop skills versus just blindly building an agent. So building skills that you know work and then looping those together. to get an end result. Right, yeah, and that's kind of what I've been building. I, like, stopped, like, even talking in the form of agents, and I'm like, I'm just building file structures that get a loop done, you know? Like, as long as it can get done at the same time that I need it done, but I haven't been calling them agents there. When I first started building, it was like.

**[03:04:07]** oh, I got an agent for SEO, I got an agent for this, an agent for that, you know? And then that became very clunky, so now I've gotten to where I'm just trying to build, like, file pathways. Yeah. Um, I have also experienced that. You don't need… Like, when I think about, I think about them like AI employees, because we're onboarding our employees, we're getting them context, and then we have jobs to be done, and we have outcomes they're responsible for. So that's like, at the end of the day, that's how it works, but the way that.


## [03:04:30] Principles — skills scoped like employees
*open room*

**[03:04:40]** I've thought about skills now, versus then. Like, 2-3 months ago, I was like, I need, um, a LinkedIn voice skill, I need a email voice skill, etc. And now, it's even higher that, is actually, I need a communication skill. And so, because I would have a head of comms, you know, and so at all kinds of PR, well, when we go to the channels of each one, it's still within and retained in that skill. So as I think about it, like, who's, when I build a skill now, I'm thinking, who's the employee? I'm calling that skill an employee. Because they're responsible for all the before and after as well. Their scope is wider than just the job. And so, um, it's also way easier to maintain that. Uh, when you have… let's say that, like, you were to hire a website, um, optimization person. Like, well, they have a lot of jobs to do. They can't just do one at a time.

**[03:05:34]** And so, to think about their job at a higher level. They are responsible for 10 things. Those are actually MD files, so each of their individual tasks. And so you can say, go and update that specific way that you do that thing, but it doesn't necessarily always update all the other stuff too. And so then you can keep improving. Proving the skill of, you know, what that one part of the job is. So, I do this, for example, there's a skill I have of an events manager. That creates my run of show for this AI boardroom every day, or every time I do this, and all my notes go into this event specifically as, like, one of those files, but he's also responsible for the downstairs event, and then other events too. And so over time, it's getting better understanding the best way to run all of this. And, you know, what are the tasks? What are the recurring tasks? What are the, um, all of the tools responsible for that? So it's more than an MD file. It's like.

**[03:06:35]** um… a collection of those files with an outcome and responsibility and a tool set associated to that file. Well, you're giving it so much information, that's what I'm talking about, like, the hive mind at that point, or whatever, right? Yeah. It kind of understands how you do everything. Right. Yeah. Austin, real quick, what is being stored in the GitHub repo if it's not, like, in a scale? What is discreetly in the GitHub repos for all the sites they build in? I don't really know. Like, to be honest, like, I just have Claude, like, posting… like, it's just there to be able to build the site that I see. So, I don't know if that's, like, an immature way to view it. Yeah. But it's… it's really just, like, I built it in 30 minutes. I didn't really check. It's the project files. It's, like, to render the website and everything. Okay. That's what it should be. Okay. Yeah. So.

**[03:07:27]** Cool. It's just there as a resource to get it live. Yeah. It's also a form of history. Version. Version, yeah. Yeah. But you're not going in and doing it just automatically pushing from Claude into GitHub. It's a necessary middle part. Yeah. That I, after it's set up, I don't think about it. Well, I learned on GitHub because I kept hearing GitHub, GitHub and didn't know. But like I suck at files, you know, like in my computer, like my file finder is just like disgusting, you know. And then so when I was doing that and like Claude was just pushing or Codex was pushing it to GitHub, I was like, man, these files are so nice and organized, you know, and subfolders and everything. So. Then I was just, like, taking those same things and even, like, copying it over into my Google Drive, you know, to, like, have that as my backup file or whatever. But then I was like, man, this is, like, already broke it up into, like, departments of the company and everything, you know. So I think it's just a really, really automated file structure. I mean, I'm sure other people are manually permanent memory as well. What I also discovered that fable.

**[03:08:26]** found relevant photos in my downloads folder for that project. Okay. And that was interesting. Because I was going and downloading a bunch of, like, resources for this, uh, Waterloo Turf project. It was just, like, download their logo. And it, like, pulled that into the site, right? Because it has control of the whole computer. And so, um, and then it reorganizes the files, posts them onto GitHub and Vercel. In fact, that recognition, though, is pretty wild. Yeah, totally. Um, would you guys do it any differently? Uh, because I'm just moving fast, and I'm like, I know GitHub and Vercel are quick and fast to get up and going. Is your whole setup any different? No, I mean, I have a hook every, like, certain, like, every major move, every three major moves or so, I have a hook automatically back up in case the computer crashes or something, and, like, push to GitHub. Um, and then every project folder, every new client or project, I have a separate repo for that, so that you can ingest that properly, and if you want to send it out. Otherwise, if you have everything in one repo, that's.

**[03:09:30]** too… that's a lot of bloat, and can get confusing. Um, so that's just kind of how I have it styled, as far as, like, leveraging GitHub, and then, like, hooking that in so you don't have to manually push it. So on, like, a session long, it'll push everything, or, like, every few minutes, it'. you know, protect the stuff that you're building. How are you having it do automatically? Just through a hook, yeah. You just set a time frame as a cron job that just pushes everything up to the server. Um, something that I ended with at the end of the project is, like, okay, review everything that you just built, and now make it scalable. And so, it was like, okay, well, we're gonna switch over to an Astro framework, so it creates components of the navigation in the footer. Because that's like what you would do with, you know, building any website with multiple sections of it. And I'm going to start migrating over off of Webflow, building landing pages and other things onto the main domain. And so to keep all of the navigation consistent, if you update one, it cascades to everything else.

**[03:10:29]** Um, in the beginning, it didn't have it create on a framework, and then it went back, refactored in one prompt, and then now created components for each of the main sections that are going to get reused all the time. Yeah, and so… From an SEO standpoint, you're not worried about anything on switching things to Vercel from taking it off of, like, if it's been on WordPress or something like that for years and years? No, there's certain platforms, like Base44 is not ingestible by Google, and definitely don't use that for hosting anything. Right. I think they'll get there. fine for now. Um, but, I mean, those options are, you know, I'm taking everybody away from WordPress. Everybody should be going towards, like, leveraging Claude. I went to, I've been, for my glass company, I've been using the same SEO company for 5 years, you know? So, like, he's really good, and he's always thorough, and, like, I can trust him, but, like, I've been like, dude, we need to make a big AI push, you know? So I went and rebuilt the website with Claude Code, and we'.

**[03:11:25]** And he, like, got really mad at me, you know? Like, and I was like, I'm not trying to, like… Look, I made it. This would have taken you, I would have paid you $25,000 for this, you know, and you would, it would have taken you two, three months to build. Here it is, just like, transfer all my SEO data. And he just, like, refused, you know, and, like, I don't want to you lose, like, five years of being consistent with the good company and my rankings. You wouldn't lose that. I mean, you have to have a strategy and migration process, and then he redirects and, like, really understand the technical back end of how your AI visibility works to make sure that, like, it transfers. But. I mean, there's… he's worried about his job. That's an old dog new tricks situation. Yeah. And that's, like, that's someone who's threatened that doesn't understand the power of AI. Yeah. So he just did, like, this full webinar about AI, and he's like, we're gonna put it in… your thing is like this, and we're gonna come in and layer it like an onion and wrap AI around it and some shit, and I was. Like, I just feel like you're wrong. I don't have no factual proof that you're wrong, but I feel like you're fucking wrong. You're a little bit too slow. You're not so dumb after all. I don't like that. There's onions in the website. We don't need onions here.

**[03:12:39]** Maybe we should have a conversation. Yeah, it's a guy. It's a guy right here. One thing about the .md file thing, there was, like, this little discussion that I saw online that the .md files and .html files that agents are able to eat. HTML files better than .md files, which was a discussion. It was kind of a controversy. I've heard this. So think about, I mean, the web and everything is built on HTML. That is how the internet ingests, like, that is the living data.


## [03:13:00] Principles — optimal inputs (markdown over HTML, PNG over JPEG)
*open room*

**[03:13:13]** Markdown files are, like, a language, and HTML is the output. So, I mean, you… like, switching, I've thought about, because everything I have is Markdown, but all my output is HTML. That's, like, a really good middle ground. But I think converting everything over to HTML is not a wise decision. If it works, it works, it works. Don't fuck with it. Well, and HTML is human-readable, that was the other… Yeah, that was the… yeah, it's easier for your team to be able to digest and stuff, too. But it makes me think, like, why don't… I wrote it down, I was like, why don't I try to build, like, a skill in, like.html? Like… Yeah, that's what I did. Why is that not possible? Like a dot HTML file as a scalar. I do think that's important to know what AI reads better. Yeah. So for example, like I was asking it, doing a lot of tests, I'm like, do you read JPEG, PDF, or PNG better? And through a bunch of different tests, it was like PNG wins. All the time. And so, like, once I understood that, I changed my screenshot output always to PNG, and, you know, had it, like, say, what's the resolution that you need, and all of this. So being able to know.

**[03:14:20]** how to give AI the inputs it needs to be able to read well. Um, you know, for example, like, knowing what color of arrow and circle… like, I know this color of red is the highest level of… visibility to AI. If we're communicating with it all day, these are important, like, does it read markdown or HTML better? What would you recommend? I mean, I think Markdown's mostly readable and easy. And it works really fast. HTML has a lot of extra unnecessary code to read, so I think it just blows more. It's like never actually upload a PDF, especially if it has a lot of images inside. Yeah, tokens are gone. Yeah. Oh, shit. Converting it to our county first.

**[03:15:07]** Even if you go from PDF, export as PNG. Right. Like, that is a better route. Yeah, but, like, Microsoft has, I forget what it's called, um, they just did a… They have one that just is a free tool, PDF. It's called, um… What's it called?

**[03:15:29]** Anyway, I'll find it here in a minute, but it's an easy… it's a Python script that just easily converts to… Um, to any PDF. There you go. So, guys, officially we're at 1230, which is the time that we end at. Lock it down. If anybody needs to go, you can. Uh, I don't think that there's a meeting on the back end of this for someone to come into this room, so we can continue the conversation. Um, and… I'm gonna confirm that with Allison now, but Justin, would you mind getting ready to share? The Zoom room is on the calendar invite, so you can just join that there. And, uh, if anybody needs to leave, it's okay.

**[03:16:11]** Time permitting, can I do a quick plug after Justin on Barefoot? Yes. Yeah. The one I was looking for is called Market Down. It's a… Just PDF to MD converter? Yeah, 150,000 stars. Like, it works. It's on, uh, we're just talking to him. Yeah. And I haven't set up to use this anytime I just default here the PDF. It first says I'm going to convert this to our job first. What's your main hearts? Uh, I mean, I primarily use Hermines as, like, I would say my main harness, but I use Cursor and CLI. I like Cursor. I like Cursor because I just have a bunch of different windows. And I can watch the loading sessions running simultaneously. Yeah. It breaks out that way infinitely. Warp, I haven't seen to be able to get it to function in that manner. Like warp. Oh, right. That's what I used to. That's the only reason I don't. It's like a one. It's like, this is what we're.

**[03:17:12]** click over here to go to your other shit, but it'd be cool if it could be, like… That was a big one, they were talking about that for token usage, like, once I started working out of the terminal to do a club, that was a big token saver, or whatever, you know? It, like, works faster, too, like, things get done. You can just see what's going on. I mean the desktop apps like I would say it's like it's like putting agents in a room with the lights off and you don't know what's going on. Yeah. And I like warp because terminal made me feel real dumb. But then I got a warp and it like translated into a language I could understand. It's just it's a terminal that has an AI built into it to make it to where like a non coder can understand what's happening. Another huge one is that. you can undo with closing a tab, because I've accidentally closed a section. I mean, I… yeah, I… I mean, I… I say, well, I plug them in, and that's where all my… all my sessions get saved, but… That's a game changer, because I could just…

**[03:18:08]** I think it's Command-Shift-T, unclose, because I will sometimes close it. Oh my god, I just closed it, it was literally running. And then it'll come back and it'll say, you know, interrupted. I'm like, continue. I. Is that MEM, just, like, a setting bot, or what? LogMEM? Yeah. Oh, yeah, uh, no, LogMEM is, um, it's a session memory saver, so it saves every one of your prompts, it has, like. But yeah, QuadMem is huge. It's pretty sick. It's pretty awesome. It's a game changer for… I did accept it, yeah. Not having to… It's like a secondary brain. It's like a brain. You're using it? I've been using it, yeah. It, like, updates itself, like… It's a local… It's a stealer, it's with inside QuadMem. It was a repo I downloaded. It's a repo. is, in addition to your second brain, it… well, like, when I do a session starter, it loads. Uh, is it… I mean, I can show you, but it's… For context, uh, CT is building an AI second brain company. That is what his software company is. Everybody needs it.

**[03:19:08]** So yeah, it saves… it saves a session, so I want to say, like, I want to continue a session, and it can go grab what the session is. It just gives it a lot more context. If you're not running it, you should run it, and just, it'll start saving. You just grabbed it under your folder, or whatever. It's just, I don't even know. It just loads, it saves everything in. I'll just tell it to go save it. Literally, just get the GitHub, find it on GitHub, get that URL, tell your pod to install this in. I don't even know where it lives on my computer. It's localhost colon 3777, if you want to run the show notes. No, no, no, if you want to get the GitHub, uh, you have… Yes, I think so too. Yeah, yeah, yeah. The dot Mac as it is links referenced in the Zoom. Give it the URL and say install this references or other websites. Persistent context across sessions. Yeah, that's all. You should just be, like, installing all the skills. Well, and what would be cool, too, is, like, if you could do a rating next to each one, so everyone could go in and get their own rating, and then we could see if, like, it's worth keeping up with or not, you know? Like, as everyone's, like, this website, this website, this website, and just have it rated 1 through 10 with stars, people check 9, check 7.

**[03:20:21]** You know, and then that keeps people from like, all right, I'm not going to mess with that one. Yeah, if all of us in there giving it 10 stars, and it's like, I got to see what this thing's about. Yeah, kind of like how GitHub works. It's like a review rating, you know, that you see it as 44,000 stars in there in two days. You're like, yeah, I want. Has anyone had any, like, been scared of, like, downloading any of the GitHubs? Yeah, there's a bunch… there's, like, skills to, like, have security layers and, like, check those things. You gotta put those in first, because I've only done a couple of them, but then I kind of got nervous. You should definitely run security on everything now. You just never know what malware is when you buy it. Do you have any blockers like that set up, Nick, already? No. I just make sure there's stars attached. Yeah, that's fair. Like, I mean, if there's people and it's worked a bunch, I'm like, alright, cool, let's run it. But I don't download a ton of shit either, because I just forget. I'm like, what? Like, I didn't even remember. he brought it up, and I was like, where the fuck even is it? I just asked Claude if we had it. I was like, oh yeah, we've had it. Alright, guys, I'm gonna keep this, uh, actually timed. So, Justin, you have 10 minutes.

**[03:21:27]** Rohan, you have 10 minutes, and then we have 5 minutes for, um, key takeaways and shoutouts, and then we clap it in. Sounds good. Okay, cool. So, I'm gonna dive in. I had a couple options, but I'm gonna go with one that's a little bit more fun. So, um, I have a local SEO business, and I like to have fun with marketing, and, like, do something different. And as part of Fable that just came out, I saw a lot of people creating video games and fun stuff, so I was like, how do I pair that with education that is a precursor to my lead magnet that, like, identifies objections and self-relates to people so that they can see this? So, I used Fable.


## [03:22:00] Show & Tell — Justin Day: The Visibility Quest + Invisible Business Scan
*game funnel + audit*

**[03:22:01]** to… I just had, like, a long prompt. I, um… I actually put it into, like, UltraThink, just went through as many tokens as possible in plan mode. Um, had it create a video game in 2D that was just, like, a visual of the… of the objections that I go through on an ongoing basis with these people, so I call it the Visibility Quest. So, um, essentially, somebody can come in here, and this is all one shot, by the way. They decide, and again, this is like a pre-qualification, if you're a plumber, HVAC, electrician, pest control, roofer. Each of these have different journeys and playability between the game, and again, you can create, like, high fidelity, like. PlayStation 5 game, so I just kind of wanted to make this a Game Boy fun thing that older people can relate to, and it's fun. So, um, again, I just had it… I had it, like, a certain amount of objections I put into all my Fathom recordings and my sales calls that I had, like, people. actually talking about. So, um, they have, you know, use the script, and it goes through… Sorry. Yeah, it's got everything in there. So, again.

**[03:23:11]** This is… this person's invisible, and the whole point of this is to get more visible in relation to Google coming out and destroying the search bar, right? So, you have to find these 12 upgrades to get seen, and then face the update, which is Google. So you go around… you, you know, put this guy, tell us an objection, quiet phone, pull trucks, that's not a work problem, it's a stability problem, get out there and get more seating. So here's a little monster, look for token trust, bad deals, make you careful, clear the doubt, boom, kick him out, three agencies took my money, the phone never rang, boom, you're gone. Be careful is right. Demand… demand proof in the plan, English, like, real calls, real jobs, real dollars. It's not what we did. Come over here, collect the next thing. What do you actually need? So, showing price… price ranges on your website for transparency. That's a big part of the new updates that are coming out. Honest pricing wins and gets the call. Another objection here is marketing is too expensive. Invisible costs more. The average owner misses about $22,000 a month in jobs they never see.

**[03:24:11]** Um, going through. I'm not a tech guy. What do all these buttons do? You fix the AC, the system handles the tech part. That's the whole point. So you go through, there's, you know, all these different tools in here. It's like schema is a label. It tells Google and AI exactly what to do. So it's educating in a fun way. And going through, it's like you need an FAQ page. AI tools love pulling FAQ answers. Um, MCP lets your website talk to AI tools directly. They can see your services in real time. One-page service, clear and simple. Homeowners find the next job. So, I'll go through here to the end of the boss. But essentially, we're facing Google here. And let's go upward. So this is a search bar where you have to collect all 12 of the updates to dominate and destroy the boss here. And essentially, I'm not going to go through and go all the things, but essentially is what it does when it collects all these things, it shows you going to the top of Google and AI.

**[03:25:07]** that then leads you to our invisible business scan. So this is a precursor to the lead magnet, um, because the whole point is here, this game is pretend, the problem is not. The average local service business scores 12 out of 10 on visibility. That silence costs about $22,000 a month. in this job. So when we go here, this is our Invisible Business scan that I… this was built on Lovable, I'm going to rerun this through Fable and build it locally, but who… let me… what's a Google Business that you have? You wanna… Oh, I just rebranded my glass company, you could go to framelessglasstx.com. Does it have a Google business? Yes. Is it this one? I got two locations here. Yes, well, yeah, I would, uh, there's… Alright, let's do this one. So, this is gonna go through… and scan, so I've created all these animations, it's… there's a lot of things happening in the background, so it's going through your local competitive landscape, it's actually scanning your Google Business Profile, bringing all that information in real time, reviewing the reviews, going through every AI platform, going to the website, scanning that with Firecrawl, you can see the animation of everything they're bringing in in real time.

**[03:26:14]** animation schema, all that fun stuff. So… How'd you make the animation? This… this is just all through Lovable, man. I had to, like, technically break it down and, like, bring it all in. Is Lovable worth anything, or you can do everything in Claude? Everything in Claude. So this was, like, at the beginning, and I've reiterated this just because I wanted speed to have it built. Um, but this will load here in a second, where it will show everything that's going on on the back end here. So, what we've done, instead of showing metrics that no one gives a shit about, can't understand, we break it down into what's the missed opportunity and costs in real. like, real world, right? So, based off of the math, right, everything here is personalized to the nth degree. Up here, you can see, like, a phone call coming in, and, like, real metrics of how much it's costing you, so it's, like, hitting you at the heart. But we start out with, how much does this cost you every month? And we calculate this. by going and getting all the data from what is an average price in the area for the services, looking at the search volume, looking at the average ticket, and then calculating the average missed revenue because of your visibility. So we then scroll down, and…

**[03:27:22]** Yeah, exactly. And it's red. Yeah. Like I said, I just made the same SEO guy for the past five years, man, and he only does glass companies, and he did that because of, well, let's, let's, let's, like, cover what's wrong here. Just on one location. So, um, your first lever of, I see, uh, visibility as three levers. AI mentioned, fresh content, and local stickers. On the AI visibility part, we are at roughly 6% of the market share. I can see in here specifically where you're ranking for on what platforms. Invisible on chat. We can see here specifically through these models, how much share you have, on what platform, what keywords or phrases are being used. The whole point of this is to give immense value so that you understand what's going on. If you wanted to take this report and implement yourself, you could certainly do that. Obviously, this is a preview, so we give a little bit of the crack so that you can buy more. So you enter in your information, it unlocks the lead magnet fully. Now we go into the fresh content. So Google likes to see.

**[03:28:25]** posting every single day in your Google business. The way that you rank on Google and AI is like meeting a new best friend, right? To do that and to grow that relationship, you have conversations, and you have conversations over time. That compounds into trust, therefore you start referring other people, bringing them in. Same thing with Google and AI. obviously with relative keywords and all that kind of stuff, but this goes out, crawls your website, crawls your Google business, tells you where you're at as far as, like. on your posting schedule, it's looking like there's no posting here, which is, like… I pay for that, too, which is wild, you know, like, $1,000 a month per location. Right, and then on the blogs, not… there's no real blogs going out, um, and then we reiterate how much this is costing you. Then we go through your local signals, this is more like under Google Business. where you're on the map pack, your Google business profile, your reviews, your name, address, phone number, the technical, and a lot of fun stuff. So we're now showing you. the, like, where you're actually ranking for these keywords against your competitors. So it looks like you're, uh, here in the top 3 results, which is great. Um, and then we go down to the Google Business Profile, again, literally giving you the playbook for.

**[03:29:32]** this is what you need to do. 5 photos are listed, meeting the criteria for 5 photos, so, um, you know, you want to post ongoing photos, high quality, on an ongoing basis, as well as your Google Business, um, posting. So you've got some good motion there. Google Reviews, there's a threshold of roughly 200 you want to get up to. Looks like, for the most part, you're responding to them, but it's not 100%. That needs to be fixed. You really want to get to 1,000. That's really when you hit a volume and really separate yourself. We also pull in Google PageSpeed Insights. So we run your desktop and mobile. This definitely needs to be optimized. Your performance needs to be above 90 on both of these. Otherwise, Google's seeing that it's not trustworthy because it's not loading. efficient manner. Um, and then also, we're running these other technical things in the background. Your citations aren't consistent across, that's a major red flag. The addresses from your, um, Google businesses don't match the profiles. Um, technical visibility schema needs to be implemented. Again, we say why it matters, how it fits.

**[03:30:30]** Website trust signals, more how-to and educational content. And all of these have dropdowns of like literally what to do. Then we reiterate what this loss costs like as far as calls, you know, overhead with trucks and missed schedules. And then we create a 90-day visibility plan so that you can actually implement this yourself. This then turns into a report card in what we do, right? And we have other… our own system is, like, separate from this, but this is what anybody can do. And this tied directly into the game. Right? Yeah. The game brought me here. Yeah. That's cool. Really cool. Exactly. Funnel. And so, we come down here, we personalize it, we've got your logo, uh, you enter in your name, that gets all dynamically updated, and we… this is… this goes into the funnel, right? So people can book a call with me, and then we got. FAQs, reviews that are in here, just, you know, more about me, and then a final call to action, so… They're handling the objections at the end of it, right? Exactly. So, this is just a playbook that is an unlock. I mean, I'm gonna refactor this with Fable.

**[03:31:34]** But I mean, that's that's the power of fun marketing and coding you can do. Yeah, it's freaking solid, dude. And, ladies and gentlemen, this is how both Justin Chance Chance have paid for their entire year of agencies. And it works. Yeah. And then you may ask, like, okay, where are you getting this data? And how does this work? So. I think it's important, like, when you're creating these tools, to have transparency, and what I did was, like, have on the back end, like, create a dashboard of proving out the calculations of how this is doing, and then having a test module on the back end here for accuracy, so I can run an AI review. My threshold is roughly at least 70% on all of these things. And if it's outside of that, then it tells me what to do and how to fix it. So every single line item that you saw there, it is based off of the calculation that I've gone through. So if it needs to be improved, it tells me how to improve. It gives me the prompt and I just go do that. And that's an important piece to when you're building these things because I'm using Google Cloud. It goes directly to all these different sources, but we want to make sure that the output is transparent and true.

**[03:32:46]** Versus anybody could code this and it's like manipulated and say every time somebody runs this, give them a shitty score, right? That's not, you know, what a good ethical business person should do. So just giving a frame into when you're building, have it prove to you what it's doing, show it to you and then have AI be able to run these models itself and tell you what it needs to self improve on. So.


## [03:33:00] Principles — recursive self-improvement
*open room*

**[03:33:10]** That's cool to also show the customer and be like, hey, this is fully auditable. This is an open source, right? Whatever ranking system, right? So you can run this yourself if you want. Yeah, you can even make a video about that, you know, the backside at the bottom of your funnel, you know, because I've had some people be like, I don't believe you, man. I see the guy tells me everything's good, like, because I love my guys say I, I spend $10,000 a month on the tools to make sure that your stuff is at the top of blah, blah, blah. And then, you know, monthly I get my report and whatever, you know, and it all looks so fine and dandy when I look at his reports, you know. Yeah. But then I'm like, the phone's not ringing. Exactly. And that's the language we speak. And that's important as all entrepreneurs is like, how does the target audience speak? Because a lot of SEOs in this space are still talking about search volume and keyword placement. You guys only care about the phone ringing and the ROI. And that's exactly what we show in real time. So every one of our customers has like a real time dashboard. we get inside of, like, your CRM to tie in the attribution channel, so you know exactly how, what, what dollar comes from Facebook, what dollar comes from Google Ads, what dollar comes from organic, and everything in between. That is how the future of attribution measurement has to be, because Google is going away from the search bar.

**[03:34:19]** starting, like, they've already started rolling out, I saw it this morning. Um, and so search volume is not going to be measured like it previously was, because agents are going to be going to websites to deliver that inside of Google. So at the end of the day, you have to plan for the end result, which is the dollar. And that's, I mean… Right, that's for, like, for my service-based business, I track four metrics. It's, like, leads, booking rate, closing rate, average ticket. If I have those four metrics, I can run a fucking solid business, you know? I don't need to know anything else. Right, but meanwhile, a lot of these SEOs are still sending you these reports that, one, you can't read. what's the dollar, bro? What's the ROI? Did you make my phone ring, you know, 20% more this month than last month? Right, and most people can't answer that. Yeah. So, but that's the power of AI. You mean, is this what you mean, what they changed? So, if you search, I saw it out today, I forget what local service business, but, um… they're starting to push dashboards in real time, so they've reconfigured the Google Business and how it views. I think that's the first step. So instead of just being on the right side, um, I actually think… let's see… Yeah, that May 27th update was pretty big for Google's search and all that, right? Like…

**[03:35:28]** Yeah, that killed a lot of things here. Let me see, I think I saw it on… oh, there's someone else. Um, but essentially they're, they're creating dashboards in this layer here at the top that will replace Google businesses. And I think the next step is to like go into a chat interface similar to the like main Google page. But what is gonna happen on the next page is instead of these search results, it's gonna be a customized dashboard that has all that same e-commerce you're gonna be able to check out. from any website, as many websites as you want, in one place. That's a huge sponsored result. It's like the entire fold. Yeah. Like, it's just… It's good. So how much did you just cost you? Nothing yet. Give me two dogs, bro. You are the first five.

**[03:36:19]** top results. On the top, you can't create any of those ads? You have no, no, uh, opportunity on the creative? They, they handle it all? Correct. Yeah. My God will kill you. It's like your mind. Thank you. So I think that there's an opportunity in the in. This summer, to do, like, a deeper dive on AI-powered SEO, and, like, we'd love to have you host that. Yeah, we'd love to. And is that only local, or is it not? So, they're starting specifically with local service businesses, like, literally this month, and by probably, like, they're gonna phase out different businesses throughout the year, by next year. You're gonna see it not… it's not gonna push it as default in, like.

**[03:37:02]** switch it. You're seeing more and more of the AI answers come up. That's their stepping stone to the agentic model, but it's gonna… more people are gonna see the agentic model with the custom dashboards inside of Google that are beautifully designed with all the right information that you need in one place. So that's why it's important that your websites are now more important than ever that they're able to talk to agents, be AI ready. If they're not, it's time to bring them to. Bring in the images, the content, the pricing, the bookability. So agents now need to be able to go on your website and book for you and have all the pricing in real time, having that MCP on your website so that it can actually do those things. So there's a lot of best practices that a lot of people aren't ready for. Um, but to answer your question, it will be rolling out for everybody throughout the next year, and I think between the next year and two years, it'll become the default thing, if not sooner than that. Yeah, I want to connect you with my buddy, um, in-kind. Yeah. You're the largest restaurant financier in the country. Yeah. And, um…


## [03:38:00] Next steps — SEO workshop & community asks
*open room*

**[03:38:01]** Yeah, there's just not any already. Nice. Love to help work for a lot of enterprise clients as well, so… Cool. Yeah. We're gonna switch over to Rohan. I'm happy to also save this for, like, the next one. I'm in honor of the 1 o'clock timeline. We have, uh, 10 minutes. Okay, cool, yeah. Awesome, so… What's the best way to share? Alright, so on the calendar link, there's a Zoom. Okay, cool. This is pretty accurate. Yeah.

**[03:38:38]** Yep. Sit down, Betty. Yeah, yeah. And those are… that's, like, you know, hypotheticals on averages, but based on the search volume and, like, just kidding. Yeah, I did it on my cousin's landscaping business. I really like everything here. Yeah. I really like how it says your report is 90% complete. Yeah. So, this product is a week old, so it's still very early, um, but just to set it up.


## [03:39:00] Show & Tell — Rohan Karunakaran: Bitterclip
*bitterclip.com*

**[03:39:06]** As I mentioned, in my content agency, one of the biggest bottlenecks is… Be able to have a scalable way to clip podcast episodes and long form content into highest value, highest authority clips that I can share on LinkedIn or social or whatever it is, uh, as well as my clients being able to do the same. So that's what. bitter clip is, which allows… it honors your existing workflow, where you can be in Claude, and you can just have a conversation. It will pull in the clips and start editing the clips. So let me just walk through what the workflow looks like. So this is the landing page. And once I set up an account, and I log in, I would set up a project… minimize some of these videos…

**[03:39:55]** I would go ahead and connect it to Claude or ChatGPT. And then I would just upload a video, okay? And so I've got a few loaded in here. And so let me just pull up… So this is what the UI looks like within BitterClip. We're gonna hop directly into Claude, but just to kind of show you… What this looks like.

**[03:40:17]** what this looks like. There you go. So there are a few things. Why? So… There, how's that? Exactly. Okay, cool. So just to point out a few things, I can come in here and…

**[03:40:36]** I should be able to… so normally I can play the video here. For some reason, it's not allowing me to. Um, you can see that the text is. color-coded by whoever's speaking. I can also come in here and select text. And just create the clip there. But the real magic is actually coming into Claude. Just having a conversation.

**[03:40:59]** Hey Claude, are you able to recognize the recent podcasts that I uploaded to BitterClip? Wonderful. Momentary food. This is strictly audio? No, it's video. So you could say, like, show me the moment I give him a high five, and that's awesome. There needs to be some mention of it in the transcript. Right. Yes. Okay, so these are the three podcast episodes that I just uploaded.

**[03:41:42]** Cool, let's go with the one with Henry. Please provide the highest impact clips that I can use to showcase his authority, or clips that I'll post to LinkedIn. And so, is it, uh… it's reading the transcript and finding the words that are the highest impact vocabulary, kind of like the way that, like, if you were to say, what's the best copy of this, and it's clipping by copywriting? Yeah, so right now, it is using. its own reasoning. It's also pulling in my entire company's context around, like, what we do. I also have multiple skills around what makes a high-value flip, and so the good thing about it being native to Quad is I can create as many skills as I want and reference the skills for this. Yeah, right now, it is.

**[03:42:37]** referencing combination of skills as well as the entire project history. Yeah, and so… essentially what you can do is train it with a skill, and so you build out the skill first of, like, you have the eye, or you have the way that you approach it. Steven Spielberg would cut differently than, you know, Nolan would. And so the way… same exact, maybe. script, they view it differently. Yeah. And so, like, that gives the user and Claude the ability to create a skill and, like, influence what it will click. That's right. I can create a world-class. video editor skill. And there's so many things that go into that in terms of the way it opens, the, like, it needs to be a fully formed idea. I need to set it up with a question. and they are answering it, gives you a fully formed idea, or tip, but uses judgment on how much.

**[03:43:29]** I can put constraints on a clip that needs to be between 60 and 120 seconds, and so discern, based on that, how to make sure that it's, like, the most valuable while staying under 2 minutes. And so there's, yeah, just a ton of… context that I can put into those skills and reference different skills as well for a particular clip. This is interesting because I have, uh, another team member on my team, Will, who is dedicated to creating a whole YouTube series on, uh. customer case studies, and, like, clipping up videos. And so his job is to make the same video. Depending on if it's for social, it's under one minute. But if it's on YouTube, it's under three minutes. And if it's posted on the website on the case study page, then it's under 10 minutes. And so I know depending on their level of investment, if they're only on social, they have very low attention. But if they're in the consideration phase on my website, they're trying to get the long form answer.

**[03:44:29]** And so, like, a lot of what he's spending time on is… this and then finding like what is the social clip versus like totally the the long form version on the site yeah I was even thinking about it for yours like you made that summary for agentics exciting and it had like some little quotes that these dudes had said video version of that and you had a clip for your social media saying that one liner you know I can't even see that on the microsite of like watch the. Just this one event. Automated content. Yeah, and then, like, the thought leadership content that we get ourselves, and then, like, pouring that out to others. Yeah, then he would make sure of that, because he looked like a superhero. Well, I mean, we all see what we look like on this, right? Like, as it's, like, scanning the room towards you, it's like… So yeah, here we go. These are these are the clips, the highest impact. And these are kind of limited to butter. Oh, wow! It brought it inside. You look so handsome on there. Is that you? That is me.

**[03:45:37]** Perfect. Then now I can just click into them, I can watch them all within. My computer's muted so you can't hear the audio. That's crazy. That's crazy. I can, let's just see. What does this take? Right, so this… Editor inside of… Yeah, so this is my engineer friend who's built this all, so I'm still kind of getting used to the, uh, the entire… but I can now…


## [03:46:00] Wrap-up & next steps — Austin Distel
*close*

**[03:46:03]** Let's see, I should be able to export… I'll just chat for that. Great. Let's export the first two videos as MP4s. Pretty cool. Yeah, and it'll export them and be available for me to… and so this is, like, the V1. What we want to get to is you can connect it to, like, YouTube and your different social channels. It'll publish it automatically and have, like, title, thumbnail, optimized stuff. Yup. And then, once you connect it to…

**[03:46:41]** uh, the API are getting all this, like, engagement data back from YouTube that's now feeding into your cloud project, and so get onboarding episodes. It's like, hey, based on what performed well with Henry, give me more clips like that, or give me the prep doc for the right topics to take to our next episode. That's… yeah, that's a plan. Yeah, that same approach I did with the Gmail and all the other stuff, you just do the same thing for your Google, like, you can do… it unlocks so much for your YouTube channel. Okay, cool. Like, way more… good IQ is good, too, but, like, the limitations of it falling out… Once you get the organic data, then you connect it to the Facebook, and then you just roll out the paid on the top performance. This is our, like, our now, our brain interface, right? So as much as I can have a chat conversation with Claude, and then just anything else that I need can be headless and just invoked through Claude, I think that's… That's the way things are going. How do you get your thing involved through Claude? How do you do that? These video clips? Yeah, and they're clipped.

**[03:47:38]** So, the workflow is upload the episode to Betaclip, and then there's magic happening with the connector, and it pulls all the clips now into the Cloud Chat interface. I feel like there's a whole new world coming of creating apps for thought. Yeah. Yeah. I didn't. Like what? I mean, this, like, you're inside of Claude. With the video? Well, like, more than just the video, I mean, this is an interactive tool inside of Claude. Right, so you set up the framework using Claude code, and then visually you're in an interface like this to… mess around with it. If I want a cleaner interface, I can now come back into this, and just take a look at all the outputs, and they're also all here. Yeah. It was a hosted data uploader, yeah. No, I feel like I'm in YouTube. I assume there's gonna be analytics on this, so you're like, oh, what are my best performing… um, so yeah, this is gonna be your own personal company YouTube, in a way. Plug that shit in the auto-social.

**[03:48:37]** What's up? Yeah, look, I just automatically saw you again, so… yeah. Wow, awesome. If you want to sign up, um, I have no ownership stake in this company right now, but it's, uh, you can sign up for free at gooderclip.com. How many clips? There's, like, 10 videos in there. And then over time, just, like, usage-based pricing. Cool. Yeah. Pretty cool. Well, guys, that wraps it up. You do have full access to this space the whole day, and, um, I'm gonna grab lunch, and I have, like, a Front Row Dads meeting to go to, so, um, thank you for coming out today. Uh, we're gonna just end here. Um, normally we would do kind of a reflection, but we're at time, so… We're all just going to close up the room with one clap together. Ready? One, two, three.