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Austin, Texas and Beyond

How we used Fable 5 to build an SEO analysis tool, landing pages, and video clipper.

  • Friday, June 12, 2026 · 9:30 AM – 12:30 PM
  • Industrious, Austin, TX
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From the room

This Session's Deep Dives

Builds members shared during Show & Tell, expanded into a step-by-step you can run yourself.

He turned an 11-minute Loom into a branded landing page in 30 minutes

11-min Loom → branded page in ~30 min

The problemCase-study pages are slow to produce and usually come out generic.

Austin fed Fable 5 an 11-minute Loom walkthrough and a folder of raw photos for a Waterloo Turf customer story. The model one-shot a branded, conversion-optimized landing page in about half an hour, then reviewed its own work through stacked brand, CRO, copy, and SEO skills. The moment that stopped the room: it sorted the photos into 'before' and 'after' correctly without any filename or instruction telling it which was which.

What they built
  • Fed a single Loom recording plus an unlabeled photo folder as the only inputs
  • Fable 5 produced the full page in one shot, then self-reviewed through stacked skills
  • Shipped Fable → GitHub → Vercel, brand-matched to the existing site via a Webflow MCP
Outcome

A conversion-ready, on-brand page in roughly 30 minutes, with the model correctly interpreting the before/after photos on its own.

Takeaway The model has taste. It understood the before and after without being told.

See the case study page he built

He turned 12 sales objections into a game that audits your business

Surfaces ~$22,000/mo in jobs owners never see

The problemLocal owners can't see the revenue they're losing to weak online visibility.

Justin built a 2D game funnel from the twelve objections he hears most on sales calls, then handed players off to a personalized 'Invisible Business Scan' that audits their Google profile, website, schema, citations, and competitors. The scan translates each gap into lost revenue, and a back-end accuracy dashboard self-audits every calculation and flags anything below 70% confidence.

What they built
  • Encoded 12 real sales objections as gameplay instead of a pitch
  • Auto-audit of Google profile, site, schema, citations, and competitors
  • Self-auditing accuracy layer that flags low-confidence numbers before they ship
Outcome

A funnel that quantifies invisible losses and shows owners exactly where they're leaking jobs.

Takeaway Invisible costs more. Put a real number on what they can't see.

Try the Invisible Business Scan

He built an editor with taste, so AI cuts your best clips

Long-form → top captioned clips on request

The problemPulling the highest-impact clips out of long video is slow and subjective.

Rohan shipped Bitterclip: upload a video, talk to Claude in plain language, and it reasons over the footage plus a custom 'editor taste' skill to grade and cut the best clips with captions. Because the taste is a swappable skill, you can tell it whose eye to use — 'Spielberg would cut differently than Nolan' — and get a different edit.

What they built
  • Natural-language clip requests over the raw footage, no timeline scrubbing
  • A swappable 'editor taste' skill defines how clips are graded and cut
  • Returns captioned, ranked, highest-impact clips on request
Outcome

On-request, captioned best clips cut to whatever editorial taste you specify. Free at bitterclip.com.

Takeaway Give the AI a world-class editor's taste, then tell it whose eye to use.

Get Bitterclip free
Defaulting to AI is a strength — but you should never defer to it. The moment you just place what it hands you without questioning it, you've stopped thinking. Make it explain why, and your own judgment gets sharper.
Christopher 'CT' Schenk Founder, Opus
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Do CEOs tell you how to do your job? No — they tell you the goal and why it matters. Most people prompt like rookies because they're specialists, fixated on the how instead of the why.
Austin Distel Founder, Agentic Society
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In a world of abundant information, knowledge, and intelligence, the only thing that's truly scarce is trusted relationships.
Rohan Karunakaran Founder, Frontier Studio · Bitterclip
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I stopped talking in terms of agents. I just build file structures that get a loop done — 'an agent for SEO, an agent for this' got clunky fast, so now I build pathways.
Nick Blancett Creative Director, Bijou Builds
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Entrepreneurship isn't about proving how intelligent you are. My team is smarter than me at so many things — so I build the technology around the people.
Dane Maxwell Owner, Paperless Pipeline
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Big ideas

The patterns that kept surfacing, with the people who said them best.

  1. 01

    You have ten days with the best AI ever made — treat the deadline as a forcing function.

    The Fable 5 trial ends June 22 with roughly $1,000+ of API credits per member. The room treated it as a reason to ship something real, not a free sample to poke at.

  2. 02

    The best AI users will be the best CEOs.

    AI rewards people who can name the outcome they want and reverse-engineer the team to build it. Specialists get stuck prompting the 'how'; operators win on the 'why.'

  3. 03

    Default to AI, but never defer to it.

    Letting the model quietly make your decisions atrophies your thinking. Making it explain itself — and pushing back — is what actually sharpens your judgment over time.

  4. 04

    Plan before you build. Aim before you accelerate.

    CT spends two to three days on the right questions, and then the build collapses to about an hour. Speed only pays off once it's pointed at the correct outcome.

  5. 05

    Aim every build at one revenue outcome.

    The wins that mattered weren't clever tech — they were clear results. Justin one-shot 80% of a two-month, six-figure, ~90%-margin project in a single day with Fable.

  6. 06

    Find your one domino and knock it over.

    Two weeks after naming his single bottleneck — clipping video — Rohan had a working tool. Fix the one constraint that makes everything else easier or unnecessary.

  7. 07

    Build skills like employees, not tasks.

    Don't make a 'LinkedIn skill' and an 'email skill.' Build a 'head of comms' whose scope spans every channel, with each task as its own file you can improve without breaking the rest.

  8. 08

    Give your agent a nightly self-improvement loop.

    Justin calls it 'Dreaming,' CT calls it EBI ('Even Better If'): a hook that reviews the day, journals what it learned, and proposes what's even better — and is never allowed to degrade the work.

  9. 09

    Make the tool show its work.

    Justin's scan runs a back-end dashboard that proves every calculation and holds accuracy above 70%. An audit you can audit is both the trust-builder and the ethical bar.

  10. 10

    Getting agentic makes the room more valuable, not less.

    When everyone works solo in private chat silos, the unlock is multiplayer — seeing each other's prompts, workflows, and live builds. The more the work automates, the more the edge comes from proximity.

    The room

Roses & thorns

We start in connection. Every member shared a win, a struggle, and an ask. Find where you can help.

Real-estate transaction SaaS (Paperless Pipeline) — touches ~8% of US home sales

Rose
Back as CEO and on track for the company's biggest MRR-growth year ever; just launched Claude-powered AI Create/Update that parses contracts and could double ARPU.
Thorn
His ~8-person team still works manually — no agents beside them — because the default mindset isn't yet 'this could be agentified.'
Ask
A short training that flips his whole team's identity to agent-first thinking, plus ideas for a 'Profit Per Agent' program for his brokers.

Agentic real-estate wholesaling & high-end spec development in Austin

Rose
Rebuilt acquisitions with AI phone lines that qualify sellers on intent and urgency; the Austin engine runs ~$200–300K/month in wholesale.
Thorn
The whole stack is vibe-coded on OpenClaw/Hermes and unstable — it goes down every other day, which blocks scaling.
Ask
Help making the system stable and reproducible so he can roll it out to 5–10 markets.

Founder-led content marketing agency (Frontier Studio); building Bitterclip

Rose
A two-week-old thorn became a rose — an engineer friend built Bitterclip in a week: upload a video, ask Claude for the best clips, get MP4s out.
Thorn
Building a more consistent content engine for himself and for turning Agentic Society moments into shareable distribution.
Ask
Connect with him on LinkedIn and be open to being tagged into community content.

Chief Agent Officer at Agentic Society (Agentic OS); GenAI University

Rose
Wired MCP connectors so Claude can reach multiple Gmail accounts plus Drive and Sheets at once, then restructured his entire Drive just by telling Claude.
Thorn
Building the system that turns everyone's scattered ideas into reusable skills and agents for the community.
Ask
Members: send him the ideas and use cases you're unsure about so he can build and distribute them through the OS.

Video & marketing for Austin luxury-construction firms; builder of Auto Social

Rose
Hit 100K views on a video for the first time, and connected Claude to Premiere Pro via MCP to cut a 44-minute interview to 14 without losing the good parts.
Thorn
Claude only sees the transcript, so it can't tell a good take from a bad one or match tonality across clips.
Ask
Help pairing 12 Labs' visual analysis with Claude so B-roll selection and take quality become truly agentic.

Founder of Opus / Ovae — immersive sound-and-vibration hardware; AI 'second brain' builder

Rose
After standing up his 'company brain,' cut the team from 24 to 6 while 10x-ing output, and shipped his EBI ('Even Better If') skill — now on v8 — as a one-shot repo and site.
Thorn
With time back, the challenge is keeping playbooks on the cutting edge so they recursively improve instead of going stale.
Ask
Jam with other advanced builders to keep evolving his runbooks and pressure-test recursive self-improvement.

Day by Day — local-SEO agency for home-services businesses

Rose
Used Fable to knock out ~80% of a two-month, six-figure build in a day at ~90% margins — and got invited to speak at the next Internet Marketing Party.
Thorn
Events and networking create momentum but collapse his build time; the one thing AI can't give back is time.
Ask
Intros to a sales closer and an A-player ~$200K Chief Agent Officer / CTO so he can get out of the work.

Co-owns the agency with Justin; runs a wellness brand for autoimmune disease

Rose
Her last four videos hit 200K–3M views (~9.5M in 60 days), with people in real pain finding her authentic, lived-experience content.
Thorn
She doesn't want to coach (too intensive for autoimmune cases) and is stuck finding the highest-leverage offer between free content and 1:1.
Ask
Tools and ideas to automate genuinely valuable digital products — not 'stupid ebooks' — without having to coach.

Luxury construction in Austin (homes, wine cellars, gyms) plus glass and MEP companies

Rose
Betting that the best CEOs will be the best AI users — rolling AI across his middle management to make people superhuman, not redundant.
Thorn
His agentic OpenClaw setup disconnects often, and remote access into his Mac mini is unreliable when he travels.
Ask
An outside consultant to shadow his businesses end-to-end and pinpoint the highest-ROI agentic flows to build.

Fractional COO at Agentic Society (remote); ex-Disney+ operations

Rose
Building the operational backbone behind Agentic Society and co-leading the weekly community call.
Thorn
Joining only virtually — he wants to be in the room with members in person.
Ask
Get to an in-person session to meet the members face-to-face.

AI tools mentioned

Every tool, skill, and build that came up, with links to go try them.

  • Bitterclip

    Rohan's AI video-clipping app — upload, talk to Claude, get captioned best clips. Free for members.

    bitterclip.com

  • Invisible Business Scan

    Justin Day's local-SEO audit — scores your Google visibility and puts a dollar figure on the jobs you're missing.

    scan.swarmsystem.ai

  • Waterloo Turf case study

    Austin's one-shot landing page, built from an 11-minute Loom in about 30 minutes.

    claude.distel.com

  • EBI — the 'Even Better If' skill

    CT's recursive 12-point improvement skill that keeps refining work without ever letting it degrade.

    ebiskill.com

  • Agentic Society event recaps

    The auto-generated recap microsite system Austin demoed — the page you're reading.

    agenticsociety.com/events

  • Claude Code

    The terminal harness the room builds in — where Fable 5 lives.

    claude.com/claude-code

  • TwelveLabs

    Video-understanding API Nick uses to pick clips by what's actually happening on screen.

    twelvelabs.io

  • Firecrawl

    Web scraper powering the live website portion of Justin's scan.

    firecrawl.dev

  • Lovable

    No-code builder used for v1 of the scan before rebuilding it in Fable.

    lovable.dev

  • Vercel

    Where the Claude-built sites are hosted — cheap and fast.

    vercel.com
$500 Referral Reward

Refer a friend — Earn $500

The Agentic Society is a private room of owners & operators becoming Agentic CEOs by building their companies with smart teams and AI Agents. If you know someone who would be a good fit to join our Mastermind, email the intro to Austin Distel. If they become a member within 90 days, you'll receive a $500 referral reward.

Email austin@agenticsociety.com

Meet with attendees of the Boardroom

Follow up with the smart people who attended this event to build meaningful connections and make progress implementing AI Agents in your business.

Austin Distel

Founder, Agentic Society

Founder of the Agentic Society — a private room of owners and operators becoming Agentic CEOs.

Dane Maxwell

Owner, Paperless Pipeline

Owns a 17-year real-estate transaction SaaS that touches ~8% of US home sales; now adding AI features.

Prashant Vanka

Agentic real estate, Austin

Runs an AI-powered direct-to-seller wholesale and high-end spec engine in Austin.

Rohan Karunakaran

Founder, Frontier Studio · Bitterclip

Grows founder-led content on LinkedIn; built Bitterclip, an AI video-clipping app.

Darby Rollins

Chief Agent Officer, Agentic Society

Builds the Agentic OS — skills and agents for the community; founder of GenAI University.

Nick Blancett

Creative Director, Bijou Builds

Creative director turned 'vibe coder' — content and video strategy for luxury-construction firms, and builder of content pipelines that turn one job-site photo into a full content set.

Christopher 'CT' Schenk

Founder, Opus

Cut his team from 24 to 6 while 10x-ing output; built the EBI ('Even Better If') recursive-improvement skill.

Justin Day

Founder, Day by Day (local SEO)

Runs a local-SEO agency for home services; built the Invisible Business Scan and an overnight 'Dreaming' system.

Jo Feathers

Wellness for autoimmune disease

Reaches millions with authentic, lived-experience wellness content; co-owns a digital agency with Justin Day.

Chance Forman

Luxury construction, Austin

Builds custom homes, wine cellars, and gyms in Austin; rolling AI across his teams to make people superhuman.

Roman Bediner

Fractional COO, Agentic Society

Operational backbone behind the Agentic Society; ex-Disney+ operations.

Cristian Aguilar

Agentic Society team

On the Agentic Society team.