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October 2nd Mastermind Mixer recap

35 Austin Founders Share AI Outcomes

The top 3 voted builders showcased their work: Isaiah built an advanced AI Company Brain software, Darby ran a targeted ABM campaign to land sponsors, Michael streamlined YouTube workflow.

  • Friday, October 2, 2026 · 12:00 PM – 3:00 PM
  • Industrious, Austin, TX

See how fellow entrepreneurs in Austin, TX are using AI Agents to grow their business.

During this AI Mastermind & Mixer, attendees submitted the most impactful AI Agents they've deployed and then everyone voted on the outcomes they wanted to hear a deep-dive on. Below, you'll see the outcomes with AI, who submitted it, and what we explored by popular demand.

  • 🏆

    Compressed 500 High level skills down into 75 deployed skills across all client installs, connected to an MCP for automatic updates. Improved skills to 95%+, packed with an interactive canvas in their dashboard that teaches them how to use them.

    ▲ 14
    Read the deep dive ↓
  • 🏆

    Built an AI outreach agent for brand sponsorships and partners for my comedy game show - landed GoHighLevel as a sponsor as a result of a hyper targeted company outreach blitz using Claude Code, Firecrawl and Clay

    ▲ 10
    Read the deep dive ↓
  • 🏆

    I Monetized my YouTube account in 2024, realized it was a repeatable process and have applied that SOP to dozens of accunts. Created agentic workflow to create your scripts, Images, titles, descriptions and best upload or livestream schedule

    ▲ 10
    Read the deep dive ↓
  • Launched our platform that services 75+ different industry verticals in the sales realm June 5th, 2026 and grew to over 1500 users across subscription based funnels and above 80k MRR with a 2 person team.

    ▲ 9
    Read the story ↓
  • I built a 16-lane AI engine where one coordinator writes the work and a heartbeat feeds sixteen agents in parallel, so we ship product around the clock instead of me babysitting one chatbot.

    ▲ 9
    Read the story ↓
  • Agent that identifies hottest lead for a high ticket consulting offer based on past conversations. Identified a lead that was 10 months since last contact. Creates initiation message to warm up, which then guided me to my first text only close.

    ▲ 9
    Read the story ↓
  • I built a custom crm for my business which automatically takes call transcripts from calls, grades them, takes context, builds a quote for a client leaving me to price it, stripe built in for easy signature & payment and project status tracking

    ▲ 9
    Read the story ↓
  • I created an automated product development pipeline that runs 24/7 creating an integrated software platform to for Aerospace and Defense Design and Manufacturing small and mid-size businesses. It is at about 1.5m lines of code and growing.

    ▲ 9
    Read the story ↓
  • I built a voice agent receptionist for a law firm that allows them to take double the calls 24/7, speaks 3 languages and connects to the firms system to find case updates and book consultations.

    ▲ 8
  • I had Claude put together an entire investment data room with 24 included documents that would have previous taken weeks and at least $25K in legal and consulting fees. I did it in 48 hours.

    ▲ 8
  • My AI listens to a live sales call and fills out the whole application while the customer is still talking.

    ▲ 8
  • NewToAustin.ai - I built a social networking meetup app. To bring my networking resources in Austin together. I run around 100 Facebook groups. Businesses can gain new customers, members can make friends.

    ▲ 7
  • In the first 6 months of this year, we sold several million in residential remodel work through point cloud data capture turned into millimeter accurate estimates, renderings, floor plans, and scope of works

    ▲ 6
  • Optimized dynamic workflows to create ideal team of agents specialized to any big goal and execute it w intention to mirror a $100k contract with a related specialty firm (SMM production, biz strategy, etc) w quality checkers+some free model routing.

    ▲ 5
  • First I built a dashboard and system that saved 8 hours of labor A DAY. That evolved into a full dashboard that combined seven outside systems into one dashboard everything from tax reconciliation, employee mgmt and trip management in one place.

    ▲ 5
  • I built an AI intelligence dashboard|CRM/AI commercial real estate underwriting agent force that is on a trajectory to triple our deal volume within the same team

    ▲ 5
  • Every weekday, draft follow-ups to talent managers for the highest-impact musicians who could promote my haptic product, Basscraft.

    ▲ 3
  • I built a task management system designed to give you peace of mind and time freedom with built-in AI, human support, and quality control, so we can delegate without having to manage it all.

    ▲ 2
  • I us AI agent that do marketing things to improve restaraunt efficiency, saving cost hiring full time marketing stuff

    ▲ 2
  • I built a bulk product uploader for our DTC Shopify store. We carry hundreds of SKUs which normally takes many hours and third party apps. This was built with a custom UI made for my team and now only takes minutes per week

    ▲ 2
  • I built an AI workflow that takes client feedback from our manufacturing portal, turns it into tracked issues, implements the fixes, tests them end to end, and produces pull requests with before-and-after screenshots.

    ▲ 2
  • Build new product - www.riger.pro within 6 months instead 2 years

    ▲ 1
  • Grok bot. Team for new startup GOER was manually entering service based inventory by hand. 10 business + their services took 45 hours, took just 2 minutes to give menu to bot per biz, 20 mins total

    ▲ 1
  • We built an AI permit workflow for our well drilling company. It pulls parcel and GIS data, drafts the application packet, and submits after human review. In testing, 40 minutes of prep dropped to under 5.

    ▲ 1
  • I run Systalent USA, a custom software development firm, and I operate solo on the US side. Consistent LinkedIn presence drives my business, but writing quality posts every day competes with client delivery, sales, and strategy. I needed a way to pub

    ▲ 0
  • be-human.ai: AI infrastructure for business owners empowering clients across 5 countries to close the data loop and build their own unique intelligence systems. Juan: Developer +8y, Shark Tank, 2 exits.

    ▲ 0
The room voted

Top 3 Voted AI Agents

Every owner shared one real result from the last 90 days. These are the three the room chose to go deep on.

Five hundred skills, compressed to seventy-five

500 skills compressed to 75; brain librarian accuracy 75.6% to 99.3%, finance lead 70% to 91.1%

The problemA year of collecting agent skills produced a pile of five hundred, most of them overlapping and none of them proven, so teams keep installing a chief-of-staff skill that works about three times in four.

Isaiah is the co-founder of Ovae with Christopher Schenk, and the October board put him in first place with fourteen votes. His build starts from a collection of about five hundred skills gathered over more than a year, partly written by hand and partly scraped from public repositories by crawler agents that compared what made one chief-of-staff skill better than another. He built an evaluation harness that ran thirty fixed test prompts against every skill and let the skills overlap, merge and shed whatever was redundant. The run went three rounds and deployed five hundred agents, burning roughly two and a half billion tokens in a day and a half and about a week and a half of a top-tier Claude plan. The first two rounds ran on Sonnet 5 and the third on Sonnet 5.5, which shipped in the middle of the day he was running it. The numbers moved a lot: the chief of staff went from 73 to 84 percent accuracy, the finance lead from 70 to 91.1, the people agent from 74 to 95, and the brain librarian from 75.6 to 99.3. The important design choice was the test data. He did not use synthetic fixtures. Every skill was audited against the saved trace data from his own Claude Code sessions since January, almost ten months of how a real company was actually run, because synthetic data hides the cases that show up in production. The result is seventy-five canonical skills organized into pillar verticals, deployed to every client install through an MCP so updates arrive automatically, with one-click crons and approvals on top of a white-labeled fork of Hermes that Ovae pins about two weeks behind the frontier to work out bugs. He then showed the Ovae app live from his phone's hotspot: a company brain with over 65,000 nodes in the demo environment and 450,000 in the internal one, loading at the same speed. Each node is a chunk with its source, date and document attached, so agents retrieve exact snippets instead of reading whole files, and a single call can connect to as many as thirty related items. Data comes in through a secure bulk upload and is then kept current through connectors, because backfilling a company's entire history over an API is slower and more expensive. The skills canvas groups the seventy-five skills by department and role and starts a working session with one click. Austin's framing for why this matters is that the unit of design is a job title: you give each agent the skills, connectors, routines and stakeholders a person in that seat would have, and enough of those departments make an AI-powered company.

What they built
  • Collect every skill you already own and add public ones by sending crawler agents to read other people's repositories and report what makes each version better.
  • Write thirty fixed test prompts per role, and build an evaluation harness that runs every skill against them and lets overlapping skills merge.
  • Run several rounds, and swap in the newest model between rounds so you see whether the gains hold.
  • Score the skills against your own saved session traces rather than made-up scenarios.
  • Keep the survivors as canonical skills grouped by department, and publish them through an MCP so every install updates automatically.
  • Put a skills canvas in front of the user: browse by department and role, click a skill, and land in an agent session with the skill already loaded.
  • Back the whole thing with a graph-based company brain, loaded by bulk upload and kept current by connectors, with role-based access control per team.
Outcome

A library of seventy-five proven skills that deploys to every client install and updates itself, sitting on a company brain that scales to hundreds of thousands of nodes without slowing down.

Key takeaways
  • Test your skills against your own history. Skills graded on real traces from ten months of work held up in production where synthetic test data would not have.
  • Fewer, better skills beat a big pile. Five hundred overlapping skills collapsed to seventy-five canonical ones, and accuracy went up in every pillar he reported.
  • Retrieval should be precise. A company brain that returns exact chunks with date and source keeps your agent's context window for the work instead of for reading files.
  • Pin your platform slightly behind the frontier. Two weeks of lag is how Ovae lets the bugs surface on somebody else's stack.
  • Design agents like hires. Skills, connectors, routines and reporting lines, in that order, turn a prompt into a job.
The playbook: build it yourself
  1. Inventory every skill you have, from every source, in one folder. Count them honestly.
  2. Pick the roles that matter in your company (chief of staff, finance, people, knowledge) and write thirty test prompts for each from real work you have done.
  3. Build an evaluation harness that runs each skill against those prompts and records a score, so improvement is a number and not a feeling.
  4. Let one orchestrator model run the rounds, and let cheaper models do the repetitive workflow. Re-run on a newer model when it ships.
  5. Merge skills that overlap and delete the ones that never win. Aim for a short canonical list per department.
  6. Grade the survivors against your own historical session traces, not synthetic scenarios, before you trust the score.
  7. Publish the list through an MCP so every install pulls updates, and keep your platform about two weeks behind the frontier.
  8. Add a simple front door: a canvas organized by department and role that opens an agent session with the skill pre-loaded.
Hand it to your AI employee
I want to turn a large pile of agent skills into a small, proven library, and I want to prove it with evidence from my own work.

Here is my situation: [DESCRIBE THE ROLES YOU NEED, E.G. CHIEF OF STAFF, FINANCE, PEOPLE, KNOWLEDGE LIBRARIAN, AND HOW MANY SKILLS YOU HAVE TODAY AND WHERE THEY LIVE].

Act as my evaluation engineer. Do this in order, and stop for my approval after step 3:
1. Inventory every skill I have into one folder, with a one-line description of what each does and where it came from.
2. For each role, write thirty fixed test prompts based on real tasks I have done. Ask me to confirm them. Use my own saved session history and traces where you can, not invented scenarios.
3. Propose an evaluation harness that scores every skill against its role's thirty prompts and records the score per run.
4. Run three rounds. After each round, merge overlapping skills, rewrite the weakest ones, and delete any that never win. Report the score change per role.
5. Give me the canonical list grouped by department, with the before and after score for each skill.
6. Show me how to publish the final list through an MCP so every install updates automatically.

Keep token usage visible. Tell me the cost of each round before you run it.

Takeaway If you test on synthetic fixture data, you are going to hit a lot of cases that just aren't true in production.

Ovae

Landing GoHighLevel as a sponsor in ninety minutes

About 90 minutes of human work to start; five contacts, an introduction within two days, and a signed sponsor

The problemBooking a major brand as a sponsor usually means weeks of cold email to the wrong people, so most small shows never try.

Darby is the Chief Agent Officer at Agentic Society and runs Side Hustle Live, a comedy game show for entrepreneurs, as a side hustle. He submitted this build to the board under his full name, and it took second place with ten votes. The idea started with a question: who is already spending money on events, and whose audience is our audience? GoHighLevel was the answer. He is a longtime user, and the company invests heavily in event sponsorships. Instead of blasting a cold campaign, he ran a targeted outreach blitz at one company. He used Claude Code with the Firecrawl MCP to research who at GoHighLevel he should talk to, and it returned the five most relevant people. Then he used Clay to verify their emails and current LinkedIn profiles. That research took about an hour and a half to two hours. Claude wrote the first draft of each message, and Darby edited it and sent it himself, copy and paste, by email and LinkedIn DM, with the pitch that their audience is his audience and the show was a low-risk way to test it. Every one of the five responded. Most said they were not the right person and named someone else, and within two days he was on an hour-long call with the affiliate manager, who introduced him to the person who runs event sponsorships. The conversation then moved at human speed for a few months. The activation happened the night before the Mastermind: GoHighLevel gave away a pair of AirPods Max in a raffle, a second sponsor, Uplift Desk, joined through his partner, and the team gave an on-site testimonial. He had Claude document the whole process as it went and turned it into a reusable skill, and his AI chief of staff kept the follow-ups on schedule so the thread never went cold. Austin named the pattern account-based marketing: pick one dream company, go deep and fast, and have AI write a personalized message for each role. The handoff is the lesson. The agent did the research and drafting. Darby did the conversations.

What they built
  • Choose the one company whose audience matches yours and that already spends on events or partnerships.
  • Use Claude Code with the Firecrawl MCP to research who at that company owns sponsorships, partnerships and affiliates, and return the top five.
  • Use Clay to verify email addresses and current LinkedIn profiles for those five.
  • Have Claude draft a short, personalized first message for each role, pitching your audience as their audience.
  • Edit each draft, then send it yourself by email and LinkedIn, and follow up on the other channel.
  • When someone says they are not the right person, ask for the introduction. Keep climbing until you reach the decision-maker.
  • Record the whole process as a skill, and give your chief of staff agent the follow-up reminders so you never drop a thread.
Outcome

GoHighLevel signed as a sponsor of Side Hustle Live, ran an activation with a giveaway at the show, and left an on-site testimonial, with a repeatable skill for the next brand.

Key takeaways
  • Pick one dream company and go deep. Five personalized messages to the right five people beat a thousand-person blast.
  • Let the agent do the research and the draft. Keep the sending and the conversation human, and edit every message.
  • A wrong-person reply is a win. The goal of the first message is an introduction to the right person.
  • Document the process while you run it. Having Claude turn the workflow into a skill means the second brand costs a fraction of the first.
  • Do not automate LinkedIn. Copy and paste the messages yourself; automation risks the account.
The playbook: build it yourself
  1. Write down the one company that would be a game-changing partner or client, and why their audience is your audience.
  2. Ask Claude Code, with a web-research tool like Firecrawl, who at that company owns the relevant budget. Ask for five people with their titles and a one-line reason for each.
  3. Verify addresses and LinkedIn profiles with a data enrichment tool before you send anything.
  4. Draft five different messages, one per role. Edit them in your own voice.
  5. Send by email and LinkedIn yourself, and reply on the other channel to mention you reached out.
  6. Ask every wrong person for an introduction to the right one, and keep climbing.
  7. Have the agent log every touch and remind you when to follow up.
  8. Save the workflow as a skill so the next company takes a fraction of the time.
Hand it to your AI employee
Act as my account-based outreach strategist. I want to win one specific company as a partner, sponsor or client by going deep on five people there, not by blasting a list.

My target company: [COMPANY]. What I offer: [YOUR OFFER]. Why their audience or customers are the same as mine: [REASON].

Do this in order:
1. Research the company and tell me the five roles most likely to own this decision, with named people, their titles, and a one-line reason for each. Flag who is likely the right person and who is a likely champion to introduce me.
2. List the data I still need to verify before sending (email addresses, current LinkedIn profiles) and tell me how to confirm each.
3. Draft a short, personalized first message for each of the five, written as a peer, not a pitch. Each message should ask whether they are the right person and invite an introduction if not.
4. Draft a follow-up for the second channel (email if the first was LinkedIn, and the reverse).
5. Keep a log of every message sent and a follow-up date. Remind me each morning who is due.

I will review and send every message myself. Never send anything on my behalf, and never automate actions on LinkedIn.

Takeaway How clear can you get on who your dream client or dream partner is, and can you go really deep and really fast at one?

YouTube as a top of funnel for local business

Channel monetized in 2024, with a weekly upload routine since

The problemLocal service businesses rarely out-spend bigger competitors on ads, so Michael looked for a cheaper way to be the name people already trust before the first call.

Michael has been an entrepreneur since 2005 and runs Don't Get Hacked, a tech support and cybersecurity business. When competitors out-spent him on ads he turned to YouTube and committed to one video a week, on the view that steady uploads send backlinks to Google search and shorten the trust gap before a customer ever calls. He monetized his channel in 2024 and has used the same routine for a few other local businesses. AI plays a supporting role: agents help brainstorm topic ideas and draft scripts, titles and descriptions, and a person checks every script for accuracy before it is recorded. He films vertical and horizontal at once and posts the same video across platforms to see which audience responds. Austin noted that the heavy lifting sits behind the camera in planning and distribution.

What they built
  • Commit to a weekly cadence you can keep for a year.
  • Use an AI assistant to brainstorm topics your customers search for, then draft scripts, titles and descriptions.
  • Read every script yourself for accuracy before recording.
  • Record once in vertical and horizontal, and post to each platform.
Outcome

A steady weekly publishing routine that has monetized his channel and supports local search visibility.

Key takeaways
  • Consistency is the engine. One video a week for a year matters more than any single video.
  • Keep a person on the facts. Drafts from an agent still need a human read before anything is recorded.
  • Post the same video on every platform you can reach and watch which one responds.
The playbook: build it yourself
  1. Pick a weekly cadence and who records.
  2. Ask an AI assistant for topics your customers search for and drafts of a script, title and description for each.
  3. Check every claim in the draft yourself.
  4. Record in vertical and horizontal, then post everywhere you can.
  5. Review what each platform sends back and adjust.
Hand it to your AI employee
Act as my content planner. I want to publish one video a week to build trust with local customers.

My business: [WHAT YOU DO AND WHO YOU SERVE].

Give me twenty topics my customers are likely to search for, then draft a script, three title options and a description for my top five. Flag every factual claim so I can check it before I record.
I Am YouTube Famous
Also spotlighted

More Outcomes From the Room

Beyond the top three, more builders from the board shared what they made. Here are their stories and the workflows behind them.

A 24/7 pipeline that builds an aerospace software suite

About 1.6 million lines of code in roughly three months, half of it tests

The problemThe software used to design and build spacecraft is expensive, clunky and badly integrated, and even a single requirements tool is usually a months-long project.

Pete was CIO at Firefly Aerospace, which landed on the Moon, and is now co-founding a space-plane company he wants to run as a fully agentic company. His board entry is an automated product development pipeline that runs around the clock and is now about 1.6 million lines of code, half of it tests, because the agents write the test units alongside the code. It began with a requirements tool he expected to take months and had running in a day. From there he asked how far it could go and set up councils of agents: one researches the competing software, reads community forums, Reddit and Discord for the biggest complaints, and comes back with specs and features, and a second council decides whether each feature should be built. Over about three months this became a daily routine in which he has coffee, runs a stand-up with his AI team, and the work rolls on across several rotating Claude Max subscriptions as each one hits its weekly limit. Codex does an adversarial review of the code. This past weekend he set up Hermes with DeepSeek on a second DGX Spark in his own lab to run user acceptance testing: for about three hours the local model clicked through every menu like a buyer inside the company and produced a report, which now feeds straight back into Claude Code with no human in the loop. The suite covers ERP, PDM, PLM and QMS, the digital thread from requirements through design, test and engineering change.

What they built
  • Start with one expensive tool and build the simplest working version first.
  • Agent councils research competitors and customer complaints, then propose specs and features.
  • A second council decides what is worth building.
  • Agents write the code and its tests around the clock, rotating across several subscriptions.
  • Codex reviews every line adversarially.
  • A local DeepSeek model runs user acceptance testing and feeds failures back to Claude Code.
Outcome

A fully automated development pipeline with a daily AI stand-up, heading into its first test against real company data.

Key takeaways
  • Build the smallest useful version first. The requirements tool ran in a day, and that proved the rest.
  • Let agents find the problem list. Competitor forums and Reddit threads became the feature backlog.
  • Use a second model to review the first model's work, and a local model to test it.
The playbook: build it yourself
  1. Pick one piece of costly software you wish worked better and build the simplest version of it with a coding agent.
  2. Set up a research council: agents that read competitor communities, forums and Reddit for the biggest complaints, then write specs.
  3. Set up a decision council that reviews each spec and decides whether to build it.
  4. Have the build agents write tests with every change, and run the pipeline overnight.
  5. Add an adversarial review pass from a different model on every change.
  6. Run user acceptance testing with a local model that clicks through the product like a buyer, and feed its report back to your coding agent.
  7. Open each morning with a stand-up: ask the agents what shipped, what failed and what is next.
Hand it to your AI employee
I want to replace an expensive piece of software with one I build using AI agents, and I want the process to run mostly on its own.

The software I want to replace: [NAME AND WHAT IT DOES]. Why it falls short: [PROBLEMS].

Act as my product pipeline designer. Do this in order, and stop for my approval after step 2:
1. Propose the smallest version of this tool that would be genuinely useful, and the build order after it.
2. Design two groups of agents: a research group that reads customer complaints about the existing tools in public forums, and a decision group that reviews each proposed feature. Tell me what each group reads and what it hands back.
3. Design the build loop: agents write code and its tests together, a second model reviews every change, and a test agent clicks through the product like a buyer and reports failures back into the build loop.
4. Give me a one-page morning stand-up format: what shipped, what failed, what the agents recommend next.

Keep cost visible. Tell me what each part of the loop will cost to run before we start.

Calls to quotes to payments, on autopilot

About 4 to 5 hours of manual quoting per client automated

The problemTurning a sales call into a quote, a signed agreement and a payment is four to five hours of manual document work for every new client.

Micah runs Summit Oak AI, which builds websites that get found and cited by AI models, automates repetitive workflows, and puts a company's software into one dashboard. His board entry is a custom CRM for his own business, and he is candid that he does not recommend everyone build one because it took far longer than he expected. Every client call, from first intro to final go-live, is pulled in from Fathom and graded by call type, so he can see what he did well and what to improve. At the end of each call he repeats back what they agreed, and that recap becomes the basis of a custom quote built with Claude Design inside Claude Code, a polished, animated page that walks the client through the problem, the solution and what will be built. If anything is missing, the system tells him what it cannot quote yet and drafts the clarifying email. When the details are complete he types in the price, and the quote goes out with a Stripe link for signature and payment. Payment triggers a welcome email listing what he needs from the client, push notifications tell him each step, invoices are tracked through Stripe, and a closing document sets out the next steps, a seven-day check-in and a 30-day follow-up.

What they built
  • Calls are pulled from Fathom into the CRM, transcribed and graded by call type.
  • The end-of-call recap becomes a custom quote built with Claude Design in Claude Code.
  • The system flags missing information and drafts the clarifying email.
  • Micah sets the price; the quote goes out with a Stripe link for signature and payment.
  • Welcome, invoice and follow-up emails fire automatically, with push notifications to his phone.
Outcome

The whole path from intake to final payment runs without manual document work.

Key takeaways
  • Recap the deal out loud at the end of every call. That recap is the best input for the quote.
  • Keep the price a human decision. The system drafts everything and waits for your number.
  • You may not need a custom CRM. Micah's advice is to try existing tools first.
The playbook: build it yourself
  1. Record every client call with a tool like Fathom so there is a transcript for each stage.
  2. Close each call by repeating back what was agreed, so the transcript contains a clean scope.
  3. Have an agent grade each call by type and draft a quote page from the transcript, leaving the price blank.
  4. Have the agent list anything it cannot quote yet and draft the question to the client.
  5. Add your price, then send the quote with a payment and signature link.
  6. On payment, send a welcome email with what you need from the client, and schedule a 7-day and 30-day follow-up.
Hand it to your AI employee
I want to turn my sales calls into quotes automatically, with me only setting the price.

My business and what I sell: [DESCRIBE]. How I currently quote: [DESCRIBE]. The tools I already use for calls, payments and email: [LIST].

Act as my operations designer. Do this in order:
1. Design the pipeline from a recorded call to a paid invoice, step by step, using the tools I already have where possible.
2. Write the grading rubric an agent should use to score each type of call, and the template for the end-of-call recap I should say out loud.
3. Write the prompt that turns a call transcript into a client-ready quote with the price left blank, and a second prompt that lists the information still missing and drafts the question to the client.
4. Design the follow-up sequence after payment: a welcome email, what I need from the client, a 7-day check-in and a 30-day follow-up.

Nothing should be sent to a client until I approve it.

An agent that tells you who to text and coaches the close

First text-only close of a high-ticket offer, from a ten-month-old lead

The problemHigh-touch sales to skeptical buyers come from the network, so the hard part is knowing who to reach out to, and when, and what to say.

Mike runs REI Boss, which handles back-end operations for real estate investors, and does similar work for YouTube creators with a product. Both businesses depend on high-touch sales to skeptical customers who will not buy from a webinar, and most deals begin with a text message and close after two or three calls. He describes himself as a much better opener than closer. So he built an agent that filters his calendar invites, Zoom calls and emails to sort out who he should text right now, suggests an opening message, and then coaches him through to the close. He also feeds it his sales transcripts and it coaches him on how to improve his process. The agent surfaced a lead he had not contacted in ten months, wrote the message to warm it up, and guided him to his first close done entirely over text, for a high-ticket offer that mattered to the buyer. He changed the wording here and there, and said it did not feel pushy. He expects the agent to become a major driver of sales in both businesses.

What they built
  • An agent reads calendar invites, Zoom calls and emails to find warm contacts.
  • It ranks who to reach out to and suggests an opening message.
  • It coaches him through each step to the close.
  • Sales transcripts feed back into coaching on his process.
Outcome

A lead dormant for ten months was revived and became his first high-ticket close made entirely by text.

Key takeaways
  • Your past conversations are a lead list. An agent can rank them by warmth better than memory can.
  • Use the agent as a coach, not a sender. Mike edits every message himself.
  • It does not have to be technical to matter. The least technical build moved the bottom line.
The playbook: build it yourself
  1. Give an agent access to your calendar, email and call transcripts.
  2. Ask it to rank the contacts most worth reaching out to right now, with the reason for each.
  3. Have it draft an opening message in your voice for each, and edit it yourself before sending.
  4. Ask it to coach you through each reply until the close, and tell it your sales goal.
  5. After each deal, feed the transcript back and ask what to improve.
Hand it to your AI employee
Act as my sales coach. I sell [WHAT YOU SELL] to [WHO]. My deals usually start with a personal text message and close after two or three conversations.

Using my calendar, email and call transcripts, do this:
1. Rank the ten contacts most worth reaching out to this week. For each, tell me when we last spoke, what we talked about, and why now is a good time.
2. For each, draft a short, warm opening text in my voice. I will edit it before sending.
3. When someone replies, coach me one message at a time toward a decision, and tell me why you suggest each line.
4. After each deal, review the transcript and tell me the one thing to improve.

Never send anything for me.

Sixteen agents running in parallel

Sixteen parallel agents, with usage and model choice managed automatically

The problemRunning several companies on AI means babysitting chatbots one at a time, and usage costs climb when nobody is watching which model is doing what.

Joshua runs Standout Authority and is building a second company, and his board entry is a 16-lane AI engine in which one coordinator writes the work and a heartbeat feeds sixteen agents in parallel. He built it because he could not spend his days babysitting a single chatbot while running several businesses. He gave the engine every API key from the different model providers and assigned each agent a task, with an agent at every level, including a team of C-level agents. It runs around the clock, watches exactly how much usage is left on every account, picks the model best suited to each task, and routes everything back to his executive agent team, where bots also work as users across the codebase. When it needs him, a voice agent calls him, and it can also call his business partner and his team, so almost everything is done by voice instead of typing. The result, he says, is that he can no longer hit his usage caps and is cutting the number of Claude Max accounts he needs, because the engine spreads work across them and adjusts the model to the job.

What they built
  • A coordinator writes the work and a heartbeat hands it to sixteen agents in parallel.
  • Every provider's API is connected, with an agent at every level, including a C-level team.
  • The engine tracks usage on each account and picks the model best suited to each task.
  • A voice agent calls him only when a decision needs a human.
Outcome

Product ships around the clock without him babysitting, with lower model spend and usage caps no longer a constraint.

Key takeaways
  • Route work to the model that fits the task. It spreads usage and lowers spend.
  • Give each agent a defined level and role, like a team structure.
  • Let the system call you. Voice updates replace checking dashboards.
The stack
The playbook: build it yourself
  1. List every model account and API you pay for, and what each one costs per task type.
  2. Define the roles you want agents to hold, from the executive team down to the workers.
  3. Build a coordinator that writes tasks and a scheduler that feeds them to your agents in parallel.
  4. Have it track usage on every account and choose the model for each task.
  5. Add a voice agent that calls you only when it needs a decision.
Hand it to your AI employee
I run [NUMBER] businesses and I want a coordinated set of AI agents that works around the clock instead of me managing chatbots one at a time.

The model accounts and APIs I have: [LIST]. The work I want covered: [LIST].

Act as my systems architect. Do this in order:
1. Propose a team structure of agents by level, with a role and a scope for each.
2. Design a coordinator that writes tasks and a scheduler that assigns them to agents in parallel.
3. Design the routing rule: how the system picks the cheapest model that can do each task well, and how it tracks usage across my accounts.
4. Design the escalation: when a voice agent should call me, what it tells me, and what I can approve by voice.

Show me the monthly cost before we build anything.

Launching a sales platform for 75+ industries

1,500+ users and 75+ industry verticals, with a two-person team (as posted to the board)

Luke Hayes of RepVantage posted his result to the board in his own words: they launched a platform serving 75+ different industry verticals in the sales realm on June 5th, 2026, and grew to over 1,500 users across subscription-based funnels and above $80K in MRR with a two-person team. It was one of the room's most-voted entries.

Big ideas

The patterns that kept surfacing, with the people who said them best.

  1. 01

    Design every agent like a hire, starting from the job title.

    Start with the constraint you want solved, then give the agent what a person in that seat would have: skills, connectors, routines, stakeholders and access to the company brain. Enough of those and you have an AI department.

  2. 02

    Audit your skills against your own history, not synthetic data.

    Isaiah graded his skills against the saved traces of ten months of real Claude Code sessions. Fixture data hides the cases that show up in production.

  3. 03

    Retrieval should return the chunk, not the file.

    A flat note-taking vault makes the agent read whole documents and burn the early part of the context window, where models are most precise. A graph of chunks with source, date and document attached returns exactly the snippet needed.

  4. 04

    Go deep and fast on one dream account.

    Use research agents to find the five people at one company who own the decision, personalize a message for each role, and send the messages yourself. A wrong-person reply is an introduction in disguise.

  5. 05

    Let the agent do the homework and keep the conversation human.

    The research, the first drafts and the follow-up reminders were the agent's job. The calls and the sending were Darby's. The handoff is where the value sits.

  6. 06

    Build an agent that tells you who to text next.

    Mike's agent reads calendar invites, emails and Zoom calls to rank warm contacts, suggests an opening message and coaches him to the close. It surfaced a lead ten months since last contact and led to his first text-only close.

  7. 07

    Let a cheap local model do your acceptance testing.

    Pete runs a DeepSeek model on a DGX Spark in his own lab to click through every menu like a buyer would, writes up what breaks, and feeds the report straight back to Claude Code so the loop closes without him.

  8. 08

    Route each task to the cheapest model that can do it.

    Joshua's coordinator watches usage on every account, picks the model per task, and calls him by voice only when it needs a decision.

  9. 09

    Turn every sales call into a quote automatically.

    Micah's CRM pulls the call from Fathom, grades it, drafts a quote with the client's own words, waits for his price, and sends a Stripe link for signature and payment. About four to five hours of manual work per client is gone.

  10. 10

    Have your agent document the process while you run it.

    Darby had Claude record the entire sponsorship outreach as he worked, then saved it as a skill. The second brand starts from the skill, not from scratch.

Questions from the room

Asked out loud in the room, answered by the people doing it. Straight from the transcript.

I run several applications. Can agents move between all of them from one place, and can I see it?

Yes. The pillar agents, such as chief of staff, finance and executive assistant, run as crons, and a cron is just an agent that does something repeatedly and can be deployed by other agents. Skills list the tools they work with and recommend more from your history, so an agent is not limited to one application and can pass work to sub-agents with the right connectors.

Isaiah Zimmerman

How do you handle multiple versions of the same document in a company brain?

It is a supersession problem and it is handled when the data is extracted. The graph records which document came before which, so an agent reads the current one, and a changelog in the old version can be kept if it is worth reading.

Isaiah Zimmerman

Would the same evolve-by-testing approach work on a whole fleet of agents?

What it comes down to is evaluation harness design. Synthetic fixture data produces cases that are not true in production, so the skills were audited against saved traces of how the company was actually run for about ten months.

Isaiah Zimmerman

Is a pillar of specialist agents the right design, or one orchestrator?

Both are valid. For the general public, pillar roles tied to hires are easier to understand and delegate to. At Ovae's speed of shipping, a single orchestrator or platform manager that delegates everything below it has worked better, running across Codex and Claude Code.

Isaiah Zimmerman

Have you used computer use to work Sales Navigator or LinkedIn directly?

No. He has stayed away from automating LinkedIn and Instagram for fear of an account ban. He used Firecrawl for research and Clay for emails and profiles, wrote the first drafts with Claude, then edited and sent them himself.

Darby Rollins

My dream company has thirty subsidiaries. How would I use this?

Work company by company. Ask the research tool to map the subsidiaries and find the executives and titles at each, remembering that the same role has different names in different industries. Start with an easier-to-reach champion, such as an affiliate or partnerships lead, because they can introduce you to the decision-maker. Six hours building the list, then a handful of messages a day, replaces months of manual contact.

Darby Rollins

AI tools mentioned

Every tool, skill, and build that came up, with links to go try them.

  • Ovae

    The company brain platform from Isaiah Zimmerman and Christopher Schenk, with the 75-skill library and the skills canvas.

    ovae.ai
  • Orectic

    Isaiah Zimmerman's graph-RAG infrastructure behind Ovae.

    www.orectic.ai
  • Firecrawl

    The web research tool Darby paired with Claude Code to find the right people at GoHighLevel.

    www.firecrawl.dev
  • Clay

    Used to verify emails and current LinkedIn profiles before outreach.

    www.clay.com
  • GoHighLevel

    The sponsor Darby won for Side Hustle Live.

    www.gohighlevel.com
  • Hermes

    The agent harness behind Ovae's deployments and the room's Level 3 builds.

    hermes-agent.org
  • Stripe

    The payment and signature step in Micah Burgess's quote pipeline.

    stripe.com
  • Fathom

    Where Micah's call recordings come from before they are graded and turned into quotes.

    fathom.video

Meet with attendees of the Mastermind

Follow up with the smart people who attended this event to build meaningful connections and make progress implementing AI Agents in your business.

Alexander Felice

Founder, Threadquarters

Built an internal company app for scheduling, time clocking, payroll, and Shopify-synced weekly product drops.

Billy Knott Jr.

Founder, Systalent USA

Runs a custom software development firm and uses AI to keep a consistent daily LinkedIn presence while operating solo in the US.

Blake Sy

Built a task management system with built-in AI, human support and quality control so founders can delegate without managing it all.

Chrissy McDannell

Founder, The Magnolia Firm

Founder of The Magnolia Firm and Aiic.Club — and owner of the NFC-tag grocery agent.

Christopher 'CT' Schenk

Founder, Opus

Cut his team from 24 to 6 while 10x-ing output; built the EBI ('Even Better If') recursive-improvement skill.

Connor Cullip

Built the property-listing agent that turns listing links into custom microsites — saving his ops team 8 hours a day.

Dan Ragan

Drafts daily follow-ups to talent managers with an AI agent to promote his haptic product, Basscraft.

Darby Rollins

Chief Agent Officer, Agentic Society

Builds the Agentic OS — skills and agents for the community; founder of GenAI University.

David Solomon

Founder, Superstar Agency

Builds specialized AI agent teams with quality checkers and free-model routing to mirror a $100K agency contract.

Isaiah Zimmerman

Founder, Orectic

Founder of Orectic; builds AI systems for business.

Janak Patel

Built an AI intelligence dashboard and underwriting agent force for commercial real estate, on track to triple the team's deal volume.

Jo Feathers

Wellness for autoimmune disease

Reaches millions with authentic, lived-experience wellness content; co-owns a digital agency with Justin Day.

Josh Reed

Founder, Enso Homes

Sold several million dollars of residential remodel work using point-cloud capture turned into millimeter-accurate estimates.

Joshua B. Lee

Founder, Standout Authority

Built a 16-lane AI agent engine where a coordinator feeds sixteen agents in parallel, with a voice agent that calls when it needs him.

Juan Carlo

Developer, be-human.ai

Developer with 8+ years of experience; builds AI infrastructure for business owners across five countries at be-human.ai.

Justin Day

Founder, Day by Day (local SEO)

Runs a local-SEO agency for home services; built the Invisible Business Scan and an overnight 'Dreaming' system.

Kateryna Kuzhel

Using AI to automate operations and grow sales.

Kim Wang

Executive Leader, VFC

Executive leader exploring how large companies can pilot AI applications faster.

Luke Hayes

Founder, RepVantage

Launched a sales platform serving 75+ industry verticals, growing past 1,500 users with a two-person team.

Matthew Winters

Founder, NewToAustin.ai

Built NewToAustin.ai, a meetup app connecting Austin newcomers with local businesses; runs around 100 Facebook groups.

Max Lejsek

AI consultant, be-human.ai

AI agency and automations consultant focused on generating high-quality leads.

Michael Duffy

Founder, I Am YouTube Famous

Runs Don't Get Hacked, a tech support and cybersecurity business, and uses weekly YouTube videos for local lead generation.

Michael Holmes

Founder, Vidpros

Uses AI to increase video editor productivity at Vidpros.

Michael Maltsev

Founder, Riger

Built a new product in six months instead of two years using AI.

Micah Burgess

Founder, Summit Oak AI

Built a custom CRM that grades sales calls, drafts the quote and collects signature and payment through Stripe.

Mike Bledsoe

Founder, REI Boss

Runs back-end operations for real estate investors and YouTube creators; built a sales-coach agent that guided his first text-message close.

Nikki Pepper

Founder, LyfeOS

Launched AI-powered video search for an NBA coach's platform — plays, drills, and diagrams found by keyword.

Oscar Hidalgo

CEO, CG Service Pros · Vindex Consulting

Runs an Austin HVAC company and an AI consulting practice; built 'Ali,' the always-on outreach employee behind two $200K+ rebate-program contracts.

Paresh Mehta

Founder, Blue Line Ventures

Built an AI permit workflow for a well-drilling company that cut application prep from 40 minutes to under 5.

Pete Starnes

Co-founder, Frontera Space

Former CIO at Firefly Aerospace; built an automated 24/7 product development pipeline now past 1.5 million lines of code.

Samuel Boadu

Founder, Xenios Technology

Building a company brain for his business at Xenios Technology.

Samuel Price

Built an AI workflow that turns client feedback from a manufacturing portal into tracked issues, tested fixes and pull requests.

Scott Withers

Founder, Nexus Equity Ventures

Had Claude assemble a 24-document investment data room in 48 hours that would have taken weeks and $25K in fees.

Shengfeng Wu

Uses AI agents for restaurant marketing, replacing a full-time marketing hire.

Yeshua Throne

Building an agent directory.

Austin Distel

Founder, Agentic Society

Founder of the Agentic Society — a private room of owners and operators becoming Agentic CEOs.